marketing research topics for mba

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71+ Research Paper Topics & Ideas for Marketing Students  

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

• How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
• What manipulation tactics do brands use to get more customers?
• How can brand image be communicated via social media marketing?
• How can social media impact the buying choices of shoppers?
• Are consumers equipped to shield themselves from direct marketing strategies?
• Determine and analyze consumer buying behavior for [product name]
• How does advertising impact consumer behaviour?
• How does family orientation impact marketing communications?
• What characteristics do buyers look for when purchasing a product online?
• How does global marketing incorporate standardization?
• What attributes do consumers look for when comparing products online?
• How do financial institutions differentiate their goods and services on the basis of social class?
• Is direct marketing really the most effective form of marketing?
• What internet marketing trends can be expected for the future?
• How to marketing strategies differ across different cultures?
• Can brand advertising impact political campaigns?
• How do brands exploit impulsive buying?
• How does loyalty cards encourage sales and boost customer loyalty?
• Can well-marketed brands get away with selling substandard quality products?
• How is globalization having on impact on consumer behaviour?
• Impact of brand image on customer loyalty
• Brand attributes that lead to an increase in customer loyalty
• Successful marketing approaches that helped break through strong market monopoly
• Impact of cause marketing on brand affinity with young mothers
• Effect of consumer promotions and discount offerings on brand equity
• The outcomes of advertising in a recession
• Influence on Social Media advertising on consumer behaviour
• Effect of TV advertising on top of mind awareness
• Understanding customer perceptions around event sponsorships
• Does corporate social responsibility translate into sales?
• Canadians perspective on being targeted with mobile ads based on their browser history
• Is direct marketing welcomed by people?
• Are customers able to differentiate between various mortgage offering by competing banks?
• Does social media influence buying behaviour
• Do people like being click baited into sponsored posts?
• Understanding the impact of celebrity endorsements on ROI for CPG brands
• Women’s sentiments around comparison advertising
• How effective is comparison advertising to build brand equity?
• Do consumers prefer purchasing routine grocery products online?
• Is earned media perceived to be as important as it appears to be?
• What makes people want to share content to their friends?
• Understanding why content goes viral
• Marketing challenges around the evolving family structures
• Are we losing the emotional value and significance of money being in a cashless society?
• Is centralized global marketing a good idea for brand health in local markets?
• How is augmented reality going to enhance marketing experiences?
• How will artificial intelligence support in making better marketing decisions?
• Is immersion marketing through virtual reality technology going to be accepted?
• What does the luxury auto buyer look for in a car?
• How to instill a desire to purchase for customers in the luxury category
• Harmful effects of advertising to kids
• Impact of in-store branding on brand salience
• Effect marketing strategies for restaurant businesses
• Habit formation and ways to integrate new products in consumer lifestyles
• Is display advertising going to die?
• Can Snapchat help small business grow?
• How do customers perceive the brand who advertise on Instagram?
• The impact of humour in advertising
• Do customers pay attention to nutrition labels?
• What triggers impulse buying behaviour
• Essentials to sky rocket a new brand to heights of awareness
• The factors that lead to customer satisfaction in young adults
• Elements that help build an emotional connection with your audience
• How do males and females differ in their buying behaviour of mobile phones
• Does language targeting help in ethnic advertising?
• Customer Perceptions: Are well known brands good in quality?
• Is radio still an effective method of advertising?
• Rural vs Urban marketing challenges to be mindful of
• Impact of internal branding on employee retention and turnover
• An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

• Distribution
• Consumer Behavior
• Relationship Marketing
• Brand Management
• Nonprofit Marketing
• Market Segmentation & Targeting
• Internet Marketing
• Marketing Planning & Forecasting
• Product Design & Positioning
• Direct Marketing
• Advertising
• Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

In my experience, starting an MBA marketing project can be both exciting and a bit overwhelming for beginners. As someone who’s been through it, I know how important it is to pick the right topic to show off what you’ve learned. In this article, I’ll share 18 cool ideas for MBA marketing projects , perfect for newcomers like you. We’ll cover everything from digital marketing trends to old-school marketing tactics. Whether you’re into understanding why people buy things, managing brands, or doing market research, I’v e got yo u covered. Let’s dive in and get your MBA marketing project off to a great start!  

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.   

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner. 

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA. 

Importance of MBA Marketing Projects   

The primary objective of an MBA marketing project is to ensure that you, as a professional, can bridge the distance between theoretical knowledge and practical experience.   

Some of the widely recognized importance of an MBA marketing project are:  

1. Experiential Learning  

MBA marketing projects offer a unique form of experiential learning beyond the classroom and textbook. While working on real MBA marketing project topics for any company, you will be exposed to the complexities and nuances of the real business world. You will learn essential skills to help you navigate ambiguities and collaborate with team members to formulate strategic decisions under pressure.   

2. Building Practical Skills  

In addition to the theoretical knowledge you gain from textbooks, MBA marketing projects will help you develop a wide set of skills required to survive in the corporate world. You can learn how to conduct market research, analyze it, and then formulate strategies based on the skills many employers look for nowadays.   

3. Networking Opportunities  

You can also build a strong professional network based on the MBA marketing project you shall work on. These connections can help you open future career opportunities through referrals, internship opportunities, or job offers.   

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

 2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

 3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get  online MBA courses  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.  

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6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector

FMCG is a sector where BTL marketing plays a huge role in increasing consumer purchases at the store & retail outlet level.

7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date

The amazing marketing team at Coca Cola has turned a beverage drink into one of the world’s most loved brands using various innovative strategies after understanding consumer behaviour and psychology of the target audience.  

8. Study on marketing mix & competitive analysis of Surf Excel brand

Surf Excel has used the marketing mix extensively to stay ahead of completion, position itself in the minds of consumers & gain market share and become one India’s top brands in the laundry detergent category.

9. Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance

ICICI Lombard insurance operates in a crowded market amongst many other insurance competitors and we must analyze if it stand out as a brand and why

10. Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns

Automobile industry is one of the most competitive and cut throat industries in India with many domestic & global players. The consumer behaviour patterns are unique and sales are tough. All these factors mean that brands have to work hard on their marketing strategies to stand out.

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11. Study on Packaging used for various types of products and use of packaging as a marketing tool for brands

Packaging has long been used as a tool for branding promotions and consumers recall brands based on the colors & packaging used for various products.

12. Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals

E-commerce has been booming in the last 6-7 years across the country but are consumers really satisfied with their online shopping experience or there are still some pain points yet to be addressed?

13. Impact of Customer Service on customers in the Telecom Industry in the last 10 years

Customer Service is the huge part of after sales service that can enhance the customers overall experience & delight them so that they keep them coming back for repeat purchases. What would the impact of such an approach in a cut throat industry like Telecom?

14. Effectiveness of Customer loyalty programs used by most of the Retail brands in India

Most retail brands have customer loyalty programs in the form of points or rewards. How effective have these programs been in influencing more repeat purchases from customers?

15. Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki

Customer satisfaction has a huge impact on word of mouth marketing that influences sales particularly in segments where the pricing is at a higher range like automobile. What impact has this had for Maruti Suzuki, one of India’s most popular brands?

16. Online Customer acquisition strategies for a new age furniture & appliance rental startup

Furniture & rental startups would have to apply the right messaging & targeting strategies along with the right optimization strategies on online channels to reach their target audience on Facebook, Google, Instagram, etc and acquire customers at an acceptable cost.

17. B2B Marketing & Sales strategies for a technology software company offering chatbots

B2B marketing & sales strategies are often very different from B2C and involve a lot of cold calling, cold emails and require a robust content marketing plan along with engagement events like webinars to decision makers at various target companies

18. Use of Gamification as a tool for customer retention & growth hacking in various tech products.

Many tech products nowadays use gamification in various forms to keep users coming back everyday and increase growth & revenue. This has helped them scale immensely   

• Use Of Artificial Intelligence In Marketing

The usage of Artificial Intelligence in Digital marketing is currently one of the most talked about topics. The automation of various tasks, the pros and cons, as well as the great impact of how Artificial intelligence can totally change the face of 

digital marketing is considered to be one of the most popular marketing MBA project topics. 

• A Study on the Impact Of Google on Online Shopping

Researchers indicate that as much as 68% of online buyers search for a product on Google before finally making their purchase. 

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place. 

The following list contains a detailed account of the top marketing topics for project MBA. 

• A Study On Creativity In Advertising
• Marketing Strategies of ACC Limited
• A Study On Customer Buying Behavior And Pattern
• A Study On Consumer Awareness
• Understanding Customer Behavior Towards Samsung
• A Study On Customer Satisfaction Towards Online Shopping
• Marketing Strategies Followed By Paytm and Google Pay
• A Study On Brand Promotion Strategies Followed By Swiggy and Zomato

Choosing the Right MBA Marketing Project Topic  

Before shortlisting MBA marketing project topics , some of the instances that you should keep in mind are:  

1. Market Trends  

Start by assessing the ongoing market trends and whether the topic will be relevant when you finish the project . Choose topics related to current trends or developments and the challenges companies are encountering as a result, and include discussions on how to address them.  

2. Available Resources  

Always evaluate the amount of data and resources available for MBA students for the selected marketing project topics before starting. Ensure that you have access to sufficient data sources, research materials, and industry contacts that will support your research and analysis.   

3. Objective of the Project  

Outline a clear and concise objective for your project. Specify what you aim to research and analyze within your MBA project, and detail how to initiate and sustain it. This ensures efficient time and resource utilization with minimum chances of deviation from the original topic.   

MBA Programs in India

Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.

You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.

As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA. 

. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.

upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.

Conclusion:

In wrapping up, I’ve shared a range of exciting MBA marketing project ideas tailored for beginners like you. Exploring these topics can be a rewarding journey, allowing you to apply your skills in real-world scenarios. Whether delving into digital marketing trends or traditional strategies, each project offers valuable learning opportunities. As a mid-career professional, selecting a project aligned with your interests and goals can lead to meaningful contributions in the marketing field. Remember, thorough research, creative thinking, and effective implementation are key to success. With these ideas as your guide, I’m confident you’ll embark on your MBA marketing project journey with enthusiasm and make a lasting impact in the industry.  

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Frequently Asked Questions (FAQs)

There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.

After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.

When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.

When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.

Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.

The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Navigating the MBA Research Landscape: Topics, Tips, and Success Stories

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Are you an MBA student on the hunt for your next research topic? If so, you're in the right place! Finding a compelling research subject is key to crafting an impactful paper—one that not only earns you top grades but also contributes valuable insights to your field.

Did you know?

• According to the Graduate Management Admission Council, 89% of corporate recruiters planned to hire MBA graduates in 2022, up from 77% in 2023. This suggests the continued value and demand for MBA skills in the job market.
• A 2020 survey by McKinsey revealed that 86% of executives found that applying academic research had a positive impact on their company's operational efficiency.
• According to IDC, global spending on digital transformation technologies and services was estimated to reach $2.3 trillion in 2023, demonstrating the rapid pace of digital adoption in businesses.
• A Nielsen report revealed that 73% of global consumers would change their consumption habits to reduce environmental impact, highlighting the increasing importance of sustainability in business strategies.

Yet, deciding on the perfect topic can be tricky. You need a subject that aligns with your interests, has enough depth for a thorough analysis, and is relevant to the current business landscape. Don't worry if this sounds daunting—we're here to help!

In this post, we'll explore 50 intriguing MBA research topic examples across various disciplines, from finance and marketing to HR and strategic management. Plus, we'll guide you on turning a chosen topic into a research proposal, and share some inspiring success stories.

Understanding the Shifting Business Landscape for Your MBA Research

SUMMARY : Here, we delve into the impact of evolving business trends, such as digital transformation and corporate sustainability. These insights will help MBA students choose research topics relevant to today's dynamic business environment .

The business world is dynamic, with new trends constantly emerging that shape the way organizations operate and compete. It's essential for MBA students to remain up-to-date with these trends as they can significantly influence your choice of research topic.

Take, for instance, the rise of digital transformation. This wave has been revolutionizing industries across the board, from how we market products to how we manage human resources. A research topic in this area could delve into the effects of digitalization on traditional business models or investigate how firms adapt to technology-driven changes.

Then, there's the trend towards sustainability and social responsibility. Consumers are increasingly looking to do business with companies that prioritize not just profit, but also positive environmental and social impact. Research in this domain could explore the strategies companies use to align with these values, or the implications of these practices on a firm's bottom line.

Understanding these trends, among others, provides you with a context for your MBA research. It opens up avenues for inquiry that are not only academically stimulating but also relevant and impactful in today's business environment. Remember, a trend today could be the norm tomorrow, and your research could play a part in that transformation.

List of 50 MBA Research Topics

Navigating the vast world of MBA disciplines can be a complex task, but finding a topic that resonates with your interests can make your research journey more enjoyable and rewarding. Here's a list of 50 potential research topics across various disciplines to inspire your next project:

• The Impact of Cryptocurrencies on Traditional Financial Systems
• Risk Management in the Era of Digital Banking
• Evaluating the Sustainability of Microfinance Institutions
• The Role of AI in Financial Forecasting
• Ethical Investment and Profitability
• The Effectiveness of Influencer Marketing in Today's Digital World
• Customer Behaviour in the Age of E-commerce
• Personalization Strategies in Digital Marketing
• Impact of Social Media on Brand Awareness
• The Role of Augmented Reality in Consumer Experience

Human Resources

• The Influence of Organizational Culture on Employee Retention
• HR Strategies for Managing Remote Workers
• The Role of AI in Talent Acquisition
• Impact of Employee Wellbeing Programs on Productivity
• Workplace Diversity and its Effect on Company Performance

Strategic Management

• Strategies for Business Sustainability in a Post-Covid World
• The Impact of Mergers and Acquisitions on Company Culture
• Corporate Governance and Business Ethics
• The Role of Strategic Alliances in Business Expansion
• Business Model Innovation in the Digital Era

Operations Management

• The Role of Technology in Supply Chain Management
• Lean Manufacturing and its Impact on Profit Margins
• Strategies for Reducing Waste in Production Processes
• Impact of Quality Management Systems on Customer Satisfaction
• Challenges of Inventory Management in E-commerce

Information Systems

• The Influence of Big Data on Business Decision Making
• Cybersecurity Challenges in Modern Businesses
• Role of Information Systems in Customer Relationship Management
• Blockchain Technology and Its Impact on Business Operations
• Adoption of Cloud Computing in Small and Medium Enterprises

International Business

• The Effect of Globalization on Local Businesses
• Strategies for Cross-Cultural Business Communication
• Impact of Trade Wars on International Business
• Navigating International Business Ethics
• The Role of Emerging Markets in the Global Economy

Entrepreneurship

• The Impact of Startup Culture on Local Economies
• Entrepreneurial Strategies for Social Impact
• Role of Innovation in Entrepreneurial Success
• Challenges of Venture Capital Financing in Startups
• The Influence of Ecosystems on Entrepreneurial Growth

Healthcare Management

• The Role of Telemedicine in Modern Healthcare
• Challenges of Healthcare Management in Low-Income Countries
• Strategies for Effective Healthcare Marketing
• Impact of Healthcare Policies on Hospital Management
• The Influence of AI on Healthcare Delivery

Sustainability and Corporate Social Responsibility

• Impact of Green Marketing on Consumer Buying Behavior
• Strategies for Implementing Sustainable Business Practices
• The Role of CSR in Enhancing Corporate Reputation
• Measuring the Impact of CSR Initiatives on Community Development
• Sustainability Reporting and Its Influence on Investor Decisions

REMEMBER : while choosing a topic, consider your interests, the scope of the topic, and its relevance in today's business landscape. Each of these topics opens up a world of potential for in-depth research and can serve as a starting point for your MBA research journey.

Structuring Your Research for Academic Success

Now that you've chosen a research topic, the next step is to turn it into a research proposal. This proposal serves as a roadmap for your research project, outlining the research question, objectives, methodology, and anticipated outcomes. Let's use "The Impact of Cryptocurrencies on Traditional Financial Systems" as an example to illustrate this process:

Title : Start with a clear, concise title that precisely indicates what your research will cover.

Example : "The Impact of Cryptocurrencies on Traditional Financial Systems: A Comparative Study."

Introduction : This section should provide background information about your topic, why it's important, and the gap in current knowledge that your research will address.

Example : "With the advent of cryptocurrencies like Bitcoin, the traditional financial landscape is undergoing significant changes. However, the impact of this disruption on traditional financial systems remains underexplored..."

Research Question and Objectives : Here, state your main research question and the specific objectives that will guide your study.

Example : "This study aims to investigate the impact of cryptocurrencies on traditional financial systems. Specific objectives include analyzing the effect of cryptocurrencies on banking operations, exploring their influence on financial regulations, and evaluating their implications for financial stability..."

Literature Review : Briefly review existing literature relevant to your research topic. Highlight the strengths and weaknesses of current research and how your study will contribute.

Example : "Several studies have focused on the technical aspects of cryptocurrencies. However, there is a lack of comprehensive research examining their broader impact on financial systems..."

Methodology : Outline the methods you'll use to conduct your research. This could include data collection methods, analytical tools, and procedures.

Example : "This study will employ a mixed-methods approach, including a review of existing literature, analysis of secondary data from financial institutions, and semi-structured interviews with financial industry professionals..."

Expected Outcomes : Briefly describe the potential findings of your research and their implications.

Example : "This study expects to reveal the profound effects of cryptocurrencies on traditional financial systems. These findings may assist policymakers, financial institutions, and researchers in understanding and navigating this digital financial revolution..."

REMEMBER : a well-crafted research proposal not only guides your research but also demonstrates the value of your study to others, such as your professors or potential funding sources. And don't forget, the Writers Per Hour team is always ready to assist, and this is the best website where you can buy research proposal online that aligns with your research ambitions.

3 Inspiring Achievements to Motivate Your MBA Research Journey

MBA research can have a significant impact, both on your career and in advancing your field of study. Let's explore a few success stories of MBA research to inspire your journey:

1. Fintech Innovation

An MBA student's research on "The Impact of Blockchain Technology on Financial Transactions" didn't just earn top grades—it also sparked a startup idea. Leveraging the insights gained from their research, the student launched a successful fintech company specializing in secure blockchain transactions. Today, the company is revolutionizing financial security for small businesses.

2. Sustainable Business Practices

An innovative research project on "Incorporating Sustainable Business Practices in Fast Fashion" led another MBA student to a prestigious internship at a leading fashion company. The company was so impressed by her research insights that they implemented some of her recommendations, significantly reducing their environmental footprint.

3. Effective Leadership

An MBA research on "The Role of Emotional Intelligence in Effective Leadership" not only brought academic success to a student but also made him a better leader. By applying his research insights into his own startup, he was able to create a more cohesive and motivated team, propelling his business to new heights.

These stories demonstrate the potential of MBA research. Whether it's launching a startup, securing a dream internship, or enhancing your leadership skills, your research can lead you down a path of success. And remember, whether it's crafting a compelling research proposal or providing feedback on your paper, Writers Per Hour is here to support you every step of the way.

Choosing the right research topic is a critical step in your MBA journey. It sets the tone for your academic exploration and can pave the way for career opportunities, innovative business ideas, and impactful contributions to your field of study. From understanding emerging trends in business and management to transforming a research topic into a detailed proposal, every step is a milestone towards your academic and professional success.

Don't forget - your research isn't just about fulfilling a degree requirement. It's about sparking curiosity, challenging the status quo, and driving positive change in the business world. Remember, there's always support at hand to guide you through this process. Whether you need help with a custom essay for MBA or the entire research paper, Writers Per Hour is just a click away.

Embark on your research journey with enthusiasm and determination. The world of business is eagerly waiting for your unique insights and innovative solutions.

Additional Resources

To support your MBA research journey further, we have collated a list of helpful resources for you.

Articles from the Writers Per Hour Blog :

1. Master Your MBA Personal Statement - This guide by Writers Per Hour shares effective strategies to create a compelling personal statement for your MBA application, which can also be a source of inspiration for your research topic.

2. How to Write and Format an MBA Essay That Gets Noticed - This post provides valuable tips on structuring your MBA essay, which can also be applied to organizing your research proposal or final research paper.

External Resources:

1. Harvard Business Review - HBR offers a wealth of articles and case studies on the latest business trends and management practices, which can provide useful insights for your research.

2. McKinsey Insights - McKinsey publishes regular reports on various industries and business functions, offering data-driven insights that can inform your research.

3. JSTOR - JSTOR is a digital library of academic journals, books, and primary sources. This can be an excellent place to find scholarly articles related to your research topic.

You can always seek support from pro essay writers at Writers Per Hour throughout your MBA research journey.

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Project.Mba

Hi there how can i help you, mba marketing project topics ( latest updated), speak to our expert.

• Nov 2, 2023

The landscape of business and commerce is changing rapidly. And that is probably one of the very reasons why students nowadays are opting for higher education. People looking for jobs in desired companies and industries are continually trying to enrich their knowledge to get a competitive edge amongst others. In such a search for the best avenue for excellence Master of Business Administration (MBA) is emerging as a ray of hope since an MBA degree is believed to offer a plethora of job options to choose from.  

Though there are many subjects to pursue an MBA with, marketing stands out as a rewarding and dynamic choice as it promises a prosperous future in any industry and company. Marketing teaches students a versatile skill set that is in high demand across the globe and industries making them valuable resources for any organization.  

However, the journey of a successful completion of that MBA degree is not as easy a task as it sounds. One has to go through many ups and downs and challenges to complete the MBA degree. One of the most prominent hurdles one might encounter during the MBA journey is numerous assignments given to complete and choosing the project topics for the assignments.

  If you are an MBA student and right now feeling perplexed about topic selection to complete your assignment, worry not. We are writing this blog for a reason. From selecting your topic to completing your assignment without you being investing your time we are your ally at every stage.

  Let's Explore The Latest MBA Marketing Project Topics In 2023

  As mentioned earlier, choosing the right topic for your MBA project is a crucial decision. It can significantly impact your learning as well as your professional journey. However, since the field of marketing is dynamic and evolving, you get to choose from a myriad of topics that come with in-depth learning opportunities.

Marketing right now is not limited to traditional forms like offline marketing and traditional advertising or sales strategies. Since we are in the digital age, you get to explore a wide range of topics that involve digital marketing, brand management, social media marketing, sustainable marketing practices, and more. Now we are going to talk about some of the most trending MBA marketing project topics and what kind of learnings those topics offer.  

Digital Marketing Strategies In The Post-Pandemic Era

What is covered: We all know that the COVID-19 pandemic has created a great impact on people's minds and behaviors. And since marketing is all about people and consumer behavior, the topic delves into the transformative impact of the pandemic on consumer behavior. It also includes the rise of e-commerce and the effective use of digital marketing channels and strategies to thrive for businesses from all industries.

  Who should choose : Anyone who is trying to specialize in digital marketing and wants to pursue a career as a marketing professional navigating the digital landscape or someone who wants to become an entrepreneur and looking to establish a strong online presence can opt for this topic.

  What you learn : This topic will help you learn how the world is changing rapidly and why digital marketing is I sustainable solution for the ever-changing global market. It will also teach you how to build your strategies for unforeseen situations and make data-driven decisions.  

Sustainability In Marketing: Ethical Branding And Green Marketing

What is covered : This topic helps you explore the intersection of marketing and sustainability. It takes you deeper into ethical branding and the development of eco-friendly products that can impact your corporate social responsibility on consumer choices.  

Who should choose : People who want to become marketing leaders by incorporating sustainability into their marketing strategies and businesses to enhance their ethical reputation. Also, students who are passionate about social causes and the environment can choose that topic.  

What you learn : This topic gives you a broad insight into responsible marketing practices and also helps you understand the eco-consciousness of consumer mindsets to foster brand loyalty through ethical initiatives.

Watch All ABout MBA Projects: How Projects.MBA Help You 

  AI And Marketing Automation: Optimizing Strategies

What is covered : Artificial Intelligence or AI is now everywhere. Though it sounds like a replacement for the human mind, in reality, it is a great tool that can revolutionize any industry when used as a marketing tool. This topic covers the application of artificial intelligence as a marketing tool and how you can include AI to personalize your marketing campaigns. It also covers the right use of chatbots and predictive analytics in your marketing strategies.

  Who should choose : MBA students who are aiming to leverage artificial intelligence to bring better ROI can opt for this topic. This topic helps you understand the intersection of technology and marketing and can help you learn to enhance the efficiency of your marketing strategies using artificial intelligence.

  What you learn : Using the power of artificial intelligence to make data-driven decisions, automate your marketing processes, and stay ahead of the competitive era using machine learning and artificial intelligence.

  Cross-Border Marketing: Navigating Global Markets

What is covered : The world is globalizing rapidly and this topic helps you learn the marketing challenges and opportunities companies might face on a global scale. It helps you understand the cultural considerations of each market that you want to enter, the strategies you must follow for market entry, and international consumer behavior.

  Who should choose : MBA students who aspire to become market leaders in the international market and businesses who are planning to expand in foreign markets can opt for this topic for a great learning experience.  

What you learn : This topic helps understand the complexities of the global markets, helps you adapt new strategies for different cultures, and identifies lucrative international markets.  

Social Media Marketing Trends: Beyond Facebook And Twitter

What is covered : This topic helps you understand the latest trends in social media marketing while focusing on emerging platforms like Instagram, and LinkedIn and their features. It also takes you deeper into influencer marketing and user-generated content to develop your social media strategies more effectively.  

Who should choose : MBA students who are passionate about social media marketing, marketing professionals who want to stay ahead of the trends, and businesses who want to engage with younger audiences can opt for this topic.  

What you learn : Since social media is here to stay, mastering the ever-changing world of social media can be helpful. This topic helps you learn to craft engaging content and build brand loyalty through effective strategies.  

E-Commerce And Online Retail

What is covered : This topic explores the exponential growth of e-commerce, strategies used by successful online retailers, and consumer preferences. It also helps you understand the challenges faced in the highly competitive digital environment.

  Who should choose : MBA students who are interested in consumer psychology, businesses who want to adapt to changing consumer demands, and marketing professionals who want data-driven insights can choose this topic.  

What you learn : This topic helps you develop different consumer-centric strategies and teaches you how to use market research effectively to align your marketing efforts with the changing consumer needs.  

Sustainable Marketing Practices

What is covered : Sustainability is always a concern in the marketing field. This topic helps you focus on green marketing, ethical branding, and corporate social responsibility as important parts of marketing. It helps you explore how you can use sustainable marketing practices to influence your consumer choices.  

Who should choose : If you are an MBA student passionate about sustainable marketing practices, a marketing professional who wants to work in socially responsible industries or an entrepreneur who wants to align your business with sustainability goals, you can opt for this topic.  

What you learn : You can learn to integrate sustainability into your marketing strategies, you can build eco-conscious brands and also can understand the ethical dimensions of marketing while researching this topic.  

Want To Get Help In The Completion Of Your MBA Marketing Projects? We Are Here To Help  

For many years we have been supporting many MBA students to complete their marketing projects across different MBA colleges and universities in India. With a team of trained and knowledgeable people, we have worked with students from some of the top MBA colleges in India including:

·        Indian Institute Of Management-Ahmedabad

·        Indian Institute Of Management-Bangalore

·        Indian Institute Of Management-Calcutta

·        Indian School Of Business-Hyderabad And Mohali

·        Xavier School Of Management-Jamshedpur

·        SP Jan Institute Of Management And Research-Mumbai

·        National Institute Of Industrial Engineering-Mumbai

·        Indian Institute Of Foreign Trade-Delhi And Kolkata

If you are an MBA student looking for professional support in choosing topics or completing your MBA marketing project , we are here to help. Feel free to call us today to discuss your concerns with us.

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Top MBA in Marketing Project Topics and Ideas for Beginners [2023]

Anand Ganapathy

• 21 February 2023

MBA, or Masters of Business Administration in Marketing, is typically a 2-year program that prepares students for different career options in marketing. Post-completion, candidates can obtain roles such as brand manager, marketing manager, and sales manager, among others, in the industry. It is currently considered one of the most sought-after fields 1 following the numerous advantages and benefits it offers applicants. 

The following article takes you through many reasons why MBA in marketing is so popular. We will also share a list of interesting research topics in marketing for MBA to help you strengthen your resume towards better opportunities. 

So, without further ado, let’s get started!

Why MBA in Marketing?

Before delving into the various marketing MBA project topics, let’s look at some factors that have led to the huge demand for this field in today’s technology-driven world.

Explore New Career Paths

An MBA in marketing prepares you with all the necessary skills to land a management or executive position at a reputed company. Even if you decide to shift from one career path to another, gaining these new skills can benefit you in the long run.

Develop Insights On Consumer Trends

Marketing is an indispensable part of any business. Without it, many businesses would not even survive. Earning an MBA degree in Marketing will not only help to understand how the market functions but also provide a deep insight into the latest consumer trends. It provides aspirants with all the necessary skills required to start a brand or manage an existing brand. 

Experience Job Security

Today’s job market is turbulent, more than ever. Everyone fears being left out in this rat race to land the perfect job. An MBA in Marketing can prove to be handy in such scenarios since it prepares you with skills that are considered to be valuable by corporates. Therefore, even if you leave your job, your qualifications will stay with you, thus increasing your chances of returning to the work-life more quickly.

Enjoy Lucrative Opportunities

Perhaps one of the biggest advantages of getting an MBA degree in Marketing is that it opens doors to lucrative packages and benefits. In fact, the average salary of MBA marketing graduates is considered to be $101,174, one of the highest in the industry. Some of the most reputed companies in the world, such as Amazon, Deloitte, Google, and Nike, are looking to hire MBA graduates from reputed business schools and extend lucrative offers to obtain talented professionals. 

Top MBA Project Topics In Marketing

Hands-on experience in marketing will boost your growth from an amateur to a professional, and working on marketing MBA project topics can be an excellent way to do so!

With that being said, here are some of the latest marketing project topics for MBA students.

Website Analysis With SEO Tools

SEO, also known as Search Engine Optimization, is one of the most crucial parts of digital marketing and can turn out to be a great project idea, especially for beginners. It involves using various SEO tools to increase the quality and quantity of traffic to your website, thus resulting in better visibility.

Google Analytics 

Google Analytics is yet another critical area of digital marketing. It enables brands to better understand their customers so that they can make insightful decisions accordingly. You can focus on several areas in google analytics, such as social media analysis, website analysis, and application analysis.

Benefits of Coupon Code-Based Promotions

Promotion through coupon codes is one of the most successful strategies adopted by brand owners to attract consumers to their products or services. Digital coupons, in particular, have led to a significant increase both in sales, as well as usage of websites. A study regulated on the same can help you highlight how it targets customers toward successful transactions. 

Role Of Personal Selling On Customer Acquisition

Personal selling refers to the direct contact between a customer and a seller. It is one of the most widely used sales techniques to promote a particular product or service. On the other hand, customer acquisition refers to acquiring new customers or turning existing prospects into potential buyers. 

Customer Satisfaction Report of SMM

In today’s world, social media is not just used for connecting with friends and families. It has become an essential tool in marketing and is being used dramatically by business owners to sell their products and services. A project on social media marketing can draw great light on the significance of this marketing strategy. 

Use of SEMrush

SEMrush is a comprehensive platform that provides all the necessary tools required for keyword research, social media marketing (SMM), competitive research, and campaign management. Taking up a project in this area can prove to be beneficial for digital marketing professionals.

Traditional Marketing Vs. Digital Marketing

The ongoing debate between traditional and digital marketing is never-ending. The former involves marketing through broadcast media, such as television or radio, and print media, such as newspapers or magazines. This can turn out to be one of the best marketing MBA project topics, especially for beginners. 

A Study on Instagram Campaigns

Among the many social media platforms available, Instagram is one of the most popular ones. Instagram’s growing popularity and ad campaigns have made it a crucial tool for every organization. Creating a project on this topic will give that much-needed boost to your resume while allowing you to enhance your knowledge about the marketing tactics implemented by digital marketers on the platform. 

Role Of Customer Satisfaction In Digital Marketing

As the saying goes, a satisfied customer is a long-lasting customer. It only helps a business grow but also ensures its sustainability in the long run. Therefore, more and more brands are trying to devise effective strategies to understand the needs and demands of their target audience and fulfill them accordingly. 

Use of Google Ads

Google Ads is currently one of the best techniques for generating leads. If the campaigns are run properly, they can drive sales and customers to your website. Creating a project based on the same would enable you to grasp the workings of this platform in depth. 

A Comprehensive Study On The Impact Of Celebrity Endorsements On Consumer Buying Behavior

Celebrity endorsements have been a long-used tactic by marketers to evoke excitement in consumers by showing them a famous and admirable face. With the help of celebrity endorsements, brands can increase awareness, familiarity, and trust, all of which are important in the purchase decision-making process.

A Study on the ROI Of Digital Marketing Agencies

ROI, or Return on Investment, refers to the amount of profit or loss yielded by campaigns. If it is a positive ROI, then it indicates that the money brought in by successful campaigns or events is more than the amount invested. A negative ROI indicates that the money spent after campaigns or events is more than that generated from the same.

A Study On The Importance Of Content Writing And Blogging

For those with a knack for writing, this project idea can turn out to be quite fruitful and interesting. It involves an in-depth study of the reasons behind the growing popularity of content writing, such as customer retention and increasing brand awareness. On the other hand, blogging is one of the essential marketing strategies that provide both consumers and brand owners with the necessary information to drive the promotion of the brand.

A Study On The Impact of Promotional Activities On Consumers’ Behaviors At Shopping Malls

In today’s dynamic environment, shopping malls are increasingly using various promotional activities through brand communication to set themselves apart from the competition.  A study of these various strategies that help stimulate merchandise purchases or increase visits can be quite an interesting marketing project topic for beginners. 

Projects are an integral part of the learning process, whether you opt for MBA in Marketing or any other discipline. It helps to bridge the gap between academia and industry, guiding you to strengthen your skills with practical implementation. Hopefully, the list mentioned above, consisting of the top Marketing project topics for MBA students, has provided you with all the necessary help. 

While solidifying your skills with practical experience is essential, obtaining your MBA Degree from the right institute is equally significant for your career growth. Therefore, we bring you a comprehensive Master in Business Administration program offered by San Francisco’s prestigious Golden Gate University. 

With 120+ years of educational excellence and 24/7 student support, Golden Gate University is one of the top institutions in San Francisco. Its MBA Course covers a wide range of topics, from Finance and Business Analytics to Marketing and Adaptive Leadership. 

Enroll yourself to kick-start your journey toward success with GGU!

Q1. Can you get jobs easily after MBA?

Ans: With an MBA degree, you get to explore various job opportunities, such as Business Development Manager, HR Manager, Marketing, Banking and Finance, and IT Manager, among others.

Q2: Are there any benefits of doing an MBA in marketing?

Ans: Yes, an MBA degree in marketing bears a lot of advantages for students. Some of them might include learning in-demand skills by corporations, such as analytical, problem-solving, and business skills, among others. Furthermore, it also helps you land various job opportunities with lucrative compensation packages and benefits.

Q3: How do I choose the right project?

Ans: Finding the right project topics for MBA marketing to boost your career can be quite tedious, given the plethora of online options. Therefore, the best way to do this is by first narrowing down the topic to an area relevant to your specialization. It is also recommended to select those topics that provide a powerful motive. 

Source: 1- https://www.forbes.com/sites/michaeltnietzel/2022/02/16/what-are-the-most-popular-majors-for-prospective-college-students/?sh=6c2f348715d2

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33 Exciting MBA Project Topics for Marketing

The project work during your MBA in Marketing is the perfect opportunity to apply the knowledge that you have gained during the course. Not only does it help you strengthen your stronghold over the subject matter but also serves as a magnificent opportunity to acquire the relevant skill set required to enter the field.

Therefore, it becomes important that you pick a project topic that will help you broaden your horizons. But you must also ensure that the topic is relevant to the domain during recent times. Thus, before you go on to pick a project topic, you must ask yourself, “What are the top trends to look out for in the domain in 2023?”

Here, we have compiled a list of 33 exciting topics for your MBA Marketing project that you can go for during the course.

Topics for MBA Marketing Project

Marketing is a dynamic field and thus, offers many interesting topics for you to work upon. These topics range from Market Research to Branding to Advertising to Analysing Global Market Trends. In addition to these, there are also many case studies and marketing strategies that you can take up as your project topics. Let us discuss each of these project categories in detail.

● Project Topics in Branding

Branding is a vast domain and witnesses many new transformations every day. Its dynamic nature makes it a lucrative career field for students as it offers many high-paying job opportunities . If you are thinking of making a career in this domain, then it only makes sense that you work on a project on Branding to gain some hands-on experience in the field. Here are a few project topics that you can pick:

Brand Positioning Strategies of Coca Cola

A Detailed Study on the Changing Consumer Behaviour in a Company

Study of Consumer Behaviour at Different Stages of the Lifecycle of a Product

Comparative Study of Consumer Perception Towards International and Local Brands

A Study on How the Packaging of a Product Impacts Consumers

A Detailed Analysis of Impact of Various Brand Promotion Strategies on Product Sales

Recent Trends in the B2B Marketing

● Project Topics in Advertising

If you have a creative mind and a knack for selling, then the advertising industry is the ideal career choice for you. It not only provides you with the freedom to bring your innovative ideas to life but also helps you develop an analytical mindset as you need to continuously track consumer behaviours and changing market scenarios. A project in Advertising, therefore, serves as a wonderful opportunity to acquaint yourself with the field and gain some valuable insights. Here are a few project topics from Advertising that you can pick during your MBA in Marketing:

A Study of the Ethic Codes Involved in Advertising

A Study of the Various Appeals Used in Advertising

A Case Study of Reliance Communication, Their Advertising Strategies and Effectiveness of Campaigns

A Detailed Analysis of Advertising Strategies and Sales Promotions

Evolution of the Portrayal of Women in Indian Advertisements

Design an Ad Campaign for any Brand of Your Choice

● Project Topics in Market Research

Market Research involves the study of changing consumer behaviours and newly emerging economic trends in order to identify the areas of improvement to enhance business performance. It makes for a magnificent career as most companies are in a constant endeavour to improve their marketing models. Here are a few topics that you can pick for your project work that will help you gather valuable information about the field:

A Detailed Analysis of Changing Trends in the 21st Century Customer Purchase Behaviour

Comparative Analysis of Various Customer Acquisition Strategies

Study of the Effectiveness of Personal Selling for Acquiring New Customers

Case Study of CRM Implementation in Business Organisations

A Comparative Case Study on the Marketing Strategies of Google Pay and PayTM

Comparison of Customer Satisfaction in Offline and Online Modes of Shopping

A Detailed Analysis of Various Strategies that Lead to Brand Loyalty

● Project Topics in Global Market

The 21st Century is the age of globalisation. Today, every business is looking for opportunities to expand its roots overseas and cater to the needs of the larger global market. Thus, more and more companies are looking to hire people who can conduct valuable analysis of the international market and identify suitable opportunities for expansion. Opting for a project in the Global Market is, therefore, a great way to learn how to tackle the challenges in this industry. Here is a list of a few topics that you can go for:

A Study on the Expansion Strategies of H&M

Comparative Analysis of the Logistics Infrastructure of UK and Canada

A Case Study of Mayo Clinic Marketing Research

A Study on Why Big Companies Fail to Innovate

A Case Study on the Marketing Operations of New Balance: Past, Present and Future

A Study on How Apple Captured the Indian Mobile Phone Market

A Case of McDonald’s: How They Became a Global Household Brand

● Other Project Topics

In addition to the above-mentioned topics, there are many other topics that you can choose from. However, you must take care of one thing. Your project topic is a great way to widen your knowledge domain and gain relevant experience. Therefore, you must ensure that the topic that you choose to work on is in alignment with your interests and ambitions. Mentioned below are a few more topics that you can choose from:

A Case Study on Enhancing the Marketing Share of Ikea in Delhi NCR

A Detailed Study on Customer Retention Policies of Zomato

A Detailed Report on the 4P’s of Marketing

How Mascots Can Be a Game-Changer for Brands

A Case Study on the PR Process of Reebok

A Study on the Industry Analysis of Real Estate

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35 MBA Marketing Research Topics

• 1 December 2023

MBA in Marketing is a highly diverse field that includes advertising, sales, communications, press releases, SEO, social media and many more areas of study. Finding a research topic can be challenging especially if you are not a professional.

I have gathered a few research topics in MBA Marketing that would help college students find topics for their final project and avoid the last minute rush.

Suggested : Free Courses for MBA in Marketing

Table of Contents

Research projects are critically important for mba marketing.

Traditional MBAs are generally more accepted across all companies. The reason is that they have a hands on experience in working as interns in some company. Further, traditional MBAs have tutors that have real life working experience across multiple industries.

However, several recruiters complain that this is missing in the case of Online MBAs.

Therefore, students who are doing Online MBAs need some way of showing that they possess equivalent knowledge and skills. The most straightforward way of doing so is through research projects. These projects demand a lot from the students and upon successful completion, they act as credible proof of knowledge and skills.

Further, these projects in MBA Marketing can also be uploaded in several job posting websites like LinkedIn, Fiverr, Upwork or Freelancer and will act as testimonials.

List of Research Topics

Though there are unlimited ideas for research topics in marketing, yet everybody struggles in settling for the topic that could be a best fit for them. During my MBA (in Finance and Marketing), I spent nearly a month in search for Research Topics and when I saw what others chose, I felt like all my month long search went in vain.

The following list of research topics in management has been created by me after 2 years of professional experience which means each of the topic will have a very high impact in your MBA and also guide you to choose a career path.

Advertisement

• Impact of Ads Containing a Statistical Fact vs Non-Statistical Ads
• Ad Strategy of Well Known Brands
• Role of Ads in Viral Marketing
• Expectations of Company From Paid Ads
• Highest Return on Ad Spend (ROAS) for B2C Businesses: Google vs Meta vs Twitter vs LinkedIn
• Top Sales Strategies Used in Real Estate
• Most Critical Factor in Deciding B2C Sales
• Role of Technology in B2B Sales
• Effectiveness of Year Round Sales Campaigns in Increasing Conversions
• Effectiveness of Automated Sales Management

Brand Management

• Brand Strategies of FOGG Forced The Exit of AXE Deodorant From India
• Study on Bombay Shaving Company using Knowledge Marketing to Create a Brand Image
• Do SEO Strategies Impact Brand Marketing
• Indirect Brand Management Strategies used by Alcohol and Tobacco Companies
• A Study on How Brands Gain From Negative Marketing

Communications

• Brand Communication Strategies for New Age Businesses
• How Brand Communications Build Consumer Trust
• Study on Coca Cola’s Public Relations Strategy
• How Competitors Gain From Other Brand Communications
• Approach used by Amazon for its Brand Awareness in India

Email Marketing

• Top 5 Decisive Factors in Email Campaigns
• Why Email Campaigns are the Most Effective Conversion Tools
• A Study on Email-led Conversion Rates from Different Industry
• How Email Verification Enables Higher Conversion Rates in Marketing
• Impact of Email Spam on Genuine Brands

Organic Marketing

• Study on Factors with the Highest Impact on SEO
• Effect of SEO vs SEM vs Advertisement on Generating Leads
• Study on Viral Social Media Marketing Strategies
• Study on Most Effective SEO Techniques for New Websites
• Comparative Study on Different News Websites from a Social Media Marketing Perspective

Retail Sales

• Impact of Quality of Lead Generation on Sales
• Study on the Effect of Overpromises Through Advertisement on Conversion Rates
• Comparative Study on Different Sales Techniques Used by Ecommerce Agencies
• Correlation between Different Sales Techniques and Conversion Rates
• Effect of Different Psychological Techniques on Customer Retention

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Dhirendra is a MBA Finance and Marketing Student from Jain University. He is also a research professional active in the management industry. This website is the culmination of years of his experience and knowledge and the willingness to share premium management knowledge for free.

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Latest MBA Marketing Project Topics [2024]

Are you an MBA Marketing student looking for MBA Marketing Project topics? Then you have come to the right place. Here in this post, we have provided a list of MBA Project Topics in Marketing [2024]. This MBA marketing project topics list will definitely make your job easier to select the right project for MBA marketing.

These marketing project topics include a wide range of marketing fields such as Digital Marketing, Social Media Marketing, Sales, Brand Management, Media and Advertisement, Content Marketing, etc.

Before directly jumping into the Latest MBA marketing project Ideas for 2024. Let’s first understand how to choose an MBA marketing project topic.

Table of Contents

How to Choose an MBA Marketing Project Topic

Choosing a topic for an MBA marketing project can be very task consuming task. There are so many different aspects to marketing, and choosing a topic that is both interesting and feasible can be difficult. However, there are a few tips that can help make choosing a topic a little easier.

First of all, identify the area of ​​your interest in which area of ​​marketing. This can help narrow down the topic options and make choosing a topic process easy. Also, try to choose a topic that you are familiar with or have some previous knowledge about. This will make researching and writing the project report much easier. Finally, make sure to choose a topic that is realistic and achievable – choosing a topic that is too broad or complex can make the project difficult to complete.

Latest MBA Marketing Project Topics 2024

Here we have provided a list of projects for MBA marketing:

• Project Report on the Importance of Consumer Buying Behaviour
• Study the Various Marketing Strategies of Business to Consumer (B2C) on Social Media Platforms
• Project to Study the Customer Satisfaction of Toyota Ltd
• Study the Evolution of the Modern Indian Retail Market
• Customer Satisfaction towards Life Insurance Company
• Study the Brand Loyalty of Customers towards ABC products of a Company
• Study the Social Media Marketing and Its Impact on the Youth
• Study and Analyse the Supply Chain Management (SCM) of HUL Ltd
• Study the Brand Positioning of Asian Paint Ltd
• Study the Perception of Consumers towards ITC Products
• Study the Marketing Strategy of Facebook
• Study the Marketing Strategy of Avenue Supermart (Dmart)
• Study and Analyse the Impact of Online Shopping on Retailers
• Project Report of Market Penetration of ITC Ltd
• Comparative Study and Analysis of Marketing Mix of Three Companies
• Study the Satisfaction of Customers towards Gold Loan Schemes of Manappuram Finance: marketing topics for project
• Study the Companies Suffering from Marketing Myopia
• Comparative Study of the Influence of Marketing and Celebrity Endorsement
• Study and Analysis of Market Segmentation, Targeting, and Positioning (STP) of Pepsi
• Study the Impact of Promotional Offers on Consumer Buying Behaviour
• Examine the impact of a marketing strategy on an organization’s performance.
• Study the Overview of the Product Marketing of the Company
• Study the Significance of the CRM in Industrial Marketing
• Project Report on Study of the Marketing Strategy of Amazon
• Project Report on the Role of Marketing in Supply Chain management
• Study the Pricing Strategy in Marketing Management for a New Product
• Study the Trading behavior of investors at Zerodha
• Study the E-commerce Branding Strategies for a Startup
• Project Report on the Importance of Brand Logos for a Business
• Comparative Study and Analysis of Master Card and Visa Card
• Study the Brand Positioning of the Marico Ltd
• Study and Analysis of Service Quality Management in Bajaj Auto Ltd
• Study the Marketing Problem and Prospects of Agricultural Products in Rural Region
• Comparative Study on the Marketing Strategy of PhonePe and Paytm
• Study the Impact of COVID on the Retail Industry
• Study the Impact of COVID on the Aviation Industry
• Project Report on Importance of Strategic Marketing Management in Business Operation: mba projects in marketing pdf
• Study and Analyse the Retail Marketing Strategy of Big Bazaar
• Study and Analyse the Marketing Strategy of Patanjali
• Examine the factors that influence consumer buying behavior.
• Study and Analyse the Market Segmentation of Godrej Consumer Ltd
• Study the Brand Loyalty among Existing Customers of Nestle India
• Study the Effectiveness of the Employee’s role in Service Delivery
• Study the Various Purchase Influencing Factors
• Using Service Blue Printing Improves the Service Quality
• Study the Consumer Perception Survey
• Studying the Institutional Market
• Study the Marketing Strategy of OLA
• Measurement of Brand Perception and Brand Awareness
• Study the Advertising Impact on B2B Marketing
• Study and Analyze the Consumer Behaviour Toward Redmi
• Study the Effect of E-Marketing On Hotels And Tour Service Providers
• Study the role of Branding & Advertising in Business 
• Study the impact of social media marketing campaign
• Study the Importance of Brand Logos in Business
• Study the different factors that influence the brand loyalty
• Study the B2B Social Media Marketing Strategies
• Study and Analyze the consumer Online and Offline Shopping Behaviour
• Study of Consumer Behavior in the Automobile Industry
• Study of Consumer Buying behavior towards the fast food industry
• Comparative study between selected online shopping websites
• Study the consumer decision-making process for buying a home
• Study the factors that influence the distribution channel
• Understanding the consumer buying behavior by Market Survey
• Study the various problems that exist in Indian Market Research Industry
• Study the Innovative Product Strategies In the Mutual Funds Industry
• Study the Consumer satisfaction with Whirpool Washing Machines
• Study the behavior of buying consumers toward Patanjali products
• Case Study: Marketing Strategy and SWOT analysis of Patanjali Ayurved Ltd 
• Understanding the successful promotional activities in FMCG
• Formulation of Marketing Strategies to Improve Market Share of Whirlpool Refrigerator
• Study the Various Changing Trends in Fast Moving Consumer goods (FMCG) industry in India
• Study the Opportunities and Threats of the Credit Card Business in banks
• Study and Analysis of Customer Satisfaction towards Credit Card offered by ABC Bank: marketing projects for MBA

Also Read: 11 Free Online Digital Marketing Courses with Certificate

MBA Project on Digital Marketing

Here we have provided a list of Digital Marketing Project Topics for MBA students:

• Comparative Study and Analysis of Traditional Marketing and Digital Marketing
• Study the Strategy of Social Media Marketing (SMM) for Small Businesses
• Comparative Study and Analysis of Performance Marketing and Affiliate Marketing
• Study the Role of Digital Marketing in an Organization
• Project Report on Digital Marketing in India
• Latest Final Project Report on Digital Marketing
• Project Report on the Scope of Digital Marketing in Today’s World
• Study the impact of Digital Marketing on Consumer Behaviour in India
• Study the Role of Content Marketing in Social Media Marketing
• Studying the Search Engine Marketing (SEM) Importance in the Digital World
• Study the Digital Marketing Strategies for Real Estate Agents
• Project Report on Marketing through Book Marking Websites and Social Media Platforms: MBA project on digital marketing

Also Read: Latest Management Project Topics [2024]

We hope you all like the above-given list of the Latest MBA marketing project topics for [2024]. With this list, you can easily choose suitable marketing project topics as per your area of interest in the subject.

Also, If you need some more MBA project topics in marketing. Please comments below, so that we can provide you with some more MBA marketing project topics pdf.

Do share this list of marketing projects for MBA with your friends. Also, Stay connected with the exam feed for more educational blog posts.

Frequently Asked Questions (FAQs)

Q.1 What is an MBA marketing project?

Ans: Every MBA Marketing student is required to submit a detailed project report on the specific project topic in their MBA academic course. The project gives students a great opportunity to demonstrate their skills and detailed knowledge of the subject. It will be very helpful for students in their internship and job interviews.

MBA Marketing covers a wide range of areas such as market research branding, advertisement, sales and promotions, digital marketing, and global marketing.

Q.2 What are the best marketing topics for MBA project work?

Ans: Here are some best marketing topics for MBA project work are:

• Study the Future Scope and Opportunities of Social Media Marketing in India
• Study and Analyse the Marketing Strategy of Colgate Ltd
• Study the promotional Strategy of FMCG companies 
• Latest Seminar Topics for MBA Students [2024]
• Latest MBA Finance Project Topics [2024]
• Latest MBA HR Project Topics [2024]

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July 10, 2022 February 17, 2024

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200+ Subject-Wise MBA Dissertation Topics to Check Out This Year

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Research, Discuss, Dissert

Feeling the dissertation pressure mounting? Don't let writer's block turn your thesis into a 'to-do' list!  Here’s a list of 200+ MBA dissertation topics that go beyond the usual suspects.  From unique tech trends to the future of sustainability, we've got ideas to start your research passion and impress the professors. So, forget the generic, and let's craft MBA dissertation ideas that make your thesis stand out!

3 Key Considerations when Selecting MBA Dissertation Topics

Picking an MBA dissertation idea isn't everyone's favourite task, but knowing how to select the best MBA research topics is crucial. Three key things to remember when searching for MBA dissertation ideas are:

1. Choosing Unique MBA Dissertation Topics

Selecting MBA dissertation ideas may seem daunting, but don't fret if they've been explored before. The key lies in infusing your unique perspective into existing topics. Be innovative in your research approach to stand out.

2. Ensuring Availability of Secondary Data

Avoid last-minute topic changes by ensuring ample secondary data for your chosen MBA thesis topics. Don't delay the search for secondary data; confirm its availability during topic selection to streamline your research process.

3. Inculcating Quantitative Study

While textual analysis is appealing, integrating quantitative study enhances the depth of your MBA thesis topics. Numbers provide credibility and engage readers effectively. Strike a balance between theory and numerical analysis for impactful research.

Pursuing an MBA will help you advance your career in the business world. Many of the top universities and colleges in the world offer MBA programs in various fields. 

Subject-Wise Best Research Topics for MBA Students

The possibilities for MBA thesis topics are vast, covering all facets of business administration. To narrow down options, consider various subjects. Despite constraints, here's a list of excellent research topics for MBA students for your research and exploration.

Accounting 

1. Investigating the influence of industry and public knowledge on market share index fluctuations

2. Assessing the significance of auditing for large corporations

3. Analysing the country’s tax scheme

4. Factors to consider when investing in financial markets

5. Evaluating risk-taking in companies from an accounting perspective

6. Providing recommendations for circular debt management in business firms

7. Exploring the differences and similarities between external and internal auditors

8. Examining the challenges faced by external audits due to equal value calculations

9. Analysing taxation as a human rights policy and supporting it with evidence

10. Understanding the impact of the current tax structure on lower-income individuals

Operations Management Dissertation Topics

1. Defining the concept of ‘Legality’ in supply chain design

2. Exploring the role of virtual supply chains in facilitating short-term business collaborations

3. Assessing the feasibility and effectiveness of self-driving cars in supply chain management

4. Impact of big data analytics on efficient inventory management

5. Significance of RFID in Toyota's inventory management

6. E-commerce inventory management strategies

7. Production scheduling strategies in manufacturing environments

8. Production scheduling strategies in the automobile industry

9. Case study: Toyota's production scheduling strategies in the UK

10. Utilising AI for quality control: A case study of Amazon.com

Business Management Dissertation Topics

1. Strategies for supporting gender equity in traditionally male-dominated industries

2. Impact of management's socio-cultural background on leadership relationships

3. The effect of employment benefits on employee and company productivity

4. Adaptation of small business strategies to globalisation

5. Role of feedback in cultural shifts within multinational corporations

6. Assessing team performance in multinational corporations

7. Examining small business strategies in the context of globalisation

8. Analysing team performance in multinational corporations

9. Human resource management and policies in non-profit organisations

10. Role of foreign direct investment in the economy of developing countries

Finance Dissertation Topics

1. Exploring the swift expansion of international microfinance

2. Investigating the growth of microfinance within the UK banking sector

3. Analysing the impact of microfinance on emerging economies

4. Assessing the role of credit and financial services in investment

5. Examining microfinance's contribution to poverty alleviation and economic growth

6. Contrasting FDI strategies between Europe and Asia

7. Studying emerging market stock synchronicity and analyst coverage

8. Evaluating the influence of foreign direct investment on developing nations

9. Assessing the effects of European financial regulations on cross-border investments

10. Scrutinising ongoing banking sector reforms in emerging economies: the Brazilian case

We also have a list of different finance dissertation topics in brief. You can also check out these topics for more information.

Marketing Dissertation Topics

1. Evaluating the significance of personalization in digital relationship marketing during the COVID-19 era

2. A case study on UK fitness brands building customer loyalty through high-value content

3. Analysing obstacles facing Tesco’s loyalty card scheme in today's market dynamics

4. Leveraging social media for customer acquisition through relationship marketing

5. Investigating the impact of product quality on consumer satisfaction

6. Assessing consumer understanding of brand values through a Starbucks vs. McDonald’s case study

7. Using digital methods to enhance brand salience: a case study approach

8. Exploring the impact of product availability on SME brand image

9. Transitioning a brand's reputation across industries: lessons from Virgin Cola

10. Assessing beauty brands' direct marketing efficacy using YouTube

Information Technology Management Dissertation Topics

1. Predicting the future impact of information technology on global business

2. Assessing the pace of technological advancement in meeting global financial system demands

3. Analysing the impact of the Sony hack on international market transactions

4. Exploring how technological advancements enhance global trade

5. Investigating the influence of religion on IT adoption in Yemeni universities

6. Assessing the impact of mobile technology on international students in British universities

7. Examining online discussions' role in promoting interaction and collaboration in blended learning environments

8. Applying instructional techniques to improve problem-solving abilities

9. Evaluating the effectiveness of automated tools in literature reviews for students

Write your MBA dissertation peacefully with amber's accommodation!

Strategic risk management dissertation topics.

1. Exploring the Influence of Current Global Supply Chain Trends on Risk Management Strategies

2. Investigating Social Risks' Impact on Multinational Corporations and Shareholder Value

3. Assessing Liquidity and Credit Risk Management in Financial Markets

4. Best Practices in Operational Risk Management for Warehousing

5. Comparative Analysis of Risk Management in Financial Sectors

7. Critical Factors for Operational Management Success in Financial Services

8. Analysis and Mitigation of Social Risks

9. Overcoming Obstacles in Operational Risk Management

10. Utilising Risk Assessment to Manage Medical Errors

11. Long-term Risk Management in the Banking Sector

Entrepreneurship Dissertation Topics

1. Consequences of Chronic Unemployment in Major Economies

2. Government Bailouts vs. Corporate Responsibility

3. Profit Dynamics of Insurance Firms

4. Subsidised Loans and Business Practice Ethics

5. Risk and Reward in High-Risk Investments

6. Tactics for Long-term Financial Security in Small Companies

7. Real Estate Investment Risks and Myths

8. Investment Opportunities During Economic Downturns

9. Strategies for Risk-free Profits in the Stock Market

10. Factors Influencing Business Bankruptcy Probability

11. Human Resource Management Dissertation Topics

Implementing HR Philosophies in the Workplace

1. Collaboration Between Corporate Management and HR

2. Choosing Interpersonal Skills: Soft vs. Hard

3. Objectivity vs. Subjectivity in Employee Appraisal

4. Employee Engagement and Incentive Impact

5. HR Departments' Role in Organisational Change

6. Performance Improvement Strategies for Employee Evaluation

7. Employee Perspectives on Performance Reviews

8. Impact of Motivation Programs on Productivity

9. Enhancing the Employee Selection Process

E-Commerce Dissertation Topics

1. Investigating New Businesses' E-Commerce Strategies

2. Analysing Traditional Businesses' E-Commerce Migration

3. E-Commerce Strategies: Serendipity or Strategy?

4. Components of a Successful E-Commerce Strategy

5. Examining Payment Processing Models

6. Evaluating Social Media's Role in E-Commerce

7. Strengthening Customer Relationships through E-Commerce Tactics

8. The Significance of Unique Selling Points in E-Commerce Growth

9. E-Commerce Marketing Mix: Online vs. Hybrid Presence

10. Comparing Pay-Per-Click and Pay-Per-Click Advertising

Economics Dissertation Topics

1. Impact of Market Competition on Corporate Growth Strategies

2. COVID-19's Influence on Corporate Market Entry

3. Non-Profit Financing Models and Long-Term Viability

4. Privatisation's Economic Policy Ramifications

5. Challenges Posed by Digitalization in Industries

6. Brexit's Effects on UK Industrial Policies

7. COVID-19's Impact on the Entertainment Industry

8. Global Perspectives on Alternative Energy Markets

9. Shifting Consumer Preferences Over Two Decades

10. Cultural Influence on Entrepreneurial Behavior and Business Initiatives

Health Care Management Dissertation Topics

1. Examining Mid-Level Providers' Role in Healthcare

2. Telemedicine's Impact on Healthcare Administration

3. Addressing the Opioid Crisis in Healthcare

4. Growth and Consequences of Urgent Care Clinics

5. Supporting Families Caring for Dementia Patients

6. Health Literacy's Influence on Prostate Cancer Outcomes

7. Governance and Ethics in Patient Portal Use by Guardians

8. Employee Turnover Due to Tuition Reimbursement Programs

9. Follow-Up Procedures After Medical Errors

10. State Legislation's Effects on Medical Malpractice Insurance

International Business Dissertation Topics

1. Investigating the Success of Global Business Teams in Multinational Companies: Testing an Interfering Process Model.

2. Exploring Corporate Governance's Role in Globalization and Firm Performance.

3. Assessing Brexit's Impact on British SMEs: An Examination of Likely Effects.

4. Analysing Business-Government Relations: Contingency Theory Perspective.

5. Understanding Globalization's Method and Impact on Business Collaboration.

6. Retail Management Dissertation Topics

7. The Contribution of Visual Merchandising to Clothing Brand Income in UK Malls.

8. Management's Role in Revenue Generation in Automotive Retail.

9. Evaluating Store Location Effects on Apparel Brand Sales in UK Malls.

10. Assessing the Impact of Retail Promotions on Inventory Turnover.

11. Applied Retail Analysis in B2B Industries: Optimal Store Placement.

Rural Management Dissertation Topics

1. Examining Media Influence on Rural Development.

2. Rural Development and Community Health Administration: Exploring Roles.

3. Cooperative Societies' Impact on Rural Development.

4. Community Banks' Contribution to Rural Development.

5. Identifying Socioeconomic Barriers to Rural Growth.

Change Management on Dissertation Topics

1. Dissertation Topics on Managing Change

2. Incorporating Change Management Education in Universities

3. Identification of Tools and Techniques for Change Management in Construction Projects

4. Critical Analysis of Organisational Change Management in UK-based Companies

5. Impact of Change Management Processes on Performance in Mega Programme Projects

6. Change Management Perspectives among Veterinary Nurses

7. Inter-organisational System Performance and Change Management

8. Examining Africa's Change Management Approaches: The Ubuntu Values

9. The Influence of Business and IT Functions on Organisational Change Management

10. Evolution of Change Management Perspectives over Time

11. Change Management and Cultural Revitalisation Movements in Organisations

12. Change Management in Healthcare Nursing: A Comprehensive Review

13. Hexagonal vs. Pentagonal Models in Change Management

14. Significance of Grounded Theory Approach in Change Management

15. Ethics, Values, and Leadership in Change Management

1. Entrepreneurship Trends: A Recent Boom

2. Impact of Increasing Entrepreneurs on the UK Economy

3. Entrepreneurial Adoption of Cloud Technology for Quality Control and Cost Savings

4. Scope of Entrepreneurship in the UK: Implications for Competition and Productivity

5. Technological Developments and Entrepreneurship Effects

6. Gender Dynamics in Developing Entrepreneurial Skills

7. Government Policy Influence on Entrepreneurship

8. Entrepreneurial Role in Economic Development

9. Factors Influencing Entrepreneurial Creativity

10. Entrepreneurship Education's Impact on Skill Development

11. Public Support for Technology-based Ventures

12. Factors Affecting New Ventures' Growth

13. Legislative and Fiscal Policies Encouraging Entrepreneurship

14. Alternative Marketing Tactics for Small-scale Food Entrepreneurs

15. Crowdsourcing: Definition and Functionality

Logistics and Supply Chain Management Dissertation Topics

1.  Investigating the Importance of Supply Chain Management in Company Outsourcing

2. Assessing Risks within a Supply Chain

3. Analysis of Technology's Role in Present Supply Chain Structures

4. Examining the Connections Between Supply Chain and Company Logistics

5. Investigating Tax Evasion in Car Supply Chains and Its Impact on Procurement Costs

6. Challenges to Implementing an Effective Supply Management System

7. Evaluation of Information Dissemination and Sharing Among Supply Chain Intermediaries

8. Evaluating Cost Reduction Measures in China's Car Exports and Imports

9. Importance of Logistics Management in UK Clothing Reorders

10. Coping with Supply Chain and Logistics Changes: A Study on UK Businesses

So, there you have it! A diverse buffet of MBA dissertation topics to tantalise your intellectual taste buds. Remember, choosing the right one is key. Don't be afraid to get creative and explore uncharted territory. After all, your dissertation is your chance to shine, showcase your expertise, and leave a lasting mark on the business world. Dive in, research, analyse, and remember, the perfect MBA dissertation idea awaits!

Frequently Asked Questions

How do i choose an mba thesis topic, what is an mba dissertation, is mba dissertation hard, how long is an mba dissertation, how do i find unique mba dissertation topics, how many pages is a dissertation.

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Learn about the Research Topics in Marketing for an MBA  

There are many different Research Topics in Marketing . You can select from our vast range of them depending on your requirements. These include pricing, sales and promotion pricing models, customer relationship management (CRM), digital marketing research topics, etc. 

Table of Content

What is marketing research .

Marketing Research is a crucial procedure that enables companies to gain insights into their customers and the overall market. It empowers businesses to develop new products and services that align with the preferences and requirements of their target audience. Moreover, marketing research provides valuable data that companies can leverage to formulate and implement effective marketing strategies, ensuring they meet the demands of their customers. The methodology for marketing research varies widely and can be tailored to suit the specific needs and interests of the company.  Marketing Research also helps businesses understand their competition by identifying what they’re doing right, where they’re falling short, or how they could be improved. 

What is Marketing Strategy and Planning? 

Marketing strategy and planning is the process of developing a plan to meet marketing objectives. It involves determining your customer needs, understanding your market, developing an integrated marketing communication plan, implementing these plans and measuring their success. 

Marketing strategy can be completed within four crucial steps: 

• Define Your Objectives (Explain what your goal is?) 
• Make a profound communication plan (How are you going to communicate with customers?) 
• Implement The Communication Plan (Which channels will be used? When should they be used?)  
• Estimate the results accordingly (Find out if your efforts were worth the trouble?) 

What are some Marketing Project Topics? 

Here, we will talk about some of the most important research topics in the field of marketing.  

• Customer segmentation : Customer segmentation involves categorizing customers into distinct groups based on their unique characteristics and behavior. This process is typically carried out using methods such as surveys or experiments to collect relevant data. By dividing customers into different segments, businesses can gain a better understanding of their diverse customer base and tailor their marketing strategies to meet the specific needs and preferences of each group. This approach can help companies improve customer satisfaction, increase sales, and ultimately drive growth. 
• Customer relationship management (CRM) : a system that Is responsible to track all kinds of customer interactions with a brand over time so you can learn more about them and improve your products/services accordingly. 
• Pricing models : the way in which companies set their prices for goods or services; this includes either fixed price models like cost plus markup or variable pricing models where prices are determined by demand fluctuations based on changes in market conditions at any given time. 

Pricing, Sales and Promotion Pricing Models 

Pricing is the process of setting prices for products or services. It’s an essential component in a business’s revenue generation strategy. The simplest way to understand pricing is that it involves two factors: demand (how much people are willing to pay) and value (what you have to offer). If your product or service has more value than what consumers will pay for it, then you can charge higher prices for it – even if demand remains low! 

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Best MBAs in Marketing

Nalea J. Ko

Contributing Writer

Learn about our editorial process .

Updated January 24, 2024

Lauren Mastbaum

Contributing Editor

TheBestSchools.org is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Are you ready to discover your college program?

As of the 2020-2021 academic year, the National Center for Education Statistics (NCES) reports business majors as the most popular major for graduate students, with colleges awarding more than 202,000 degrees in the subject.

Earning a master's in business administration (MBA) provides a solid foundation in economics, finance, business communication, and leadership. A marketing concentration, much like a master's in marketing degree , can deepen your understanding of consumer behavior and marketing strategies.

Are you on the fence about an MBA in marketing? Learn more about popular master's in marketing programs. Explore tuition costs, common coursework, potential career outcomes, and more with this in-depth guide.

Why Get an MBA in Marketing?

Advance leadership skills, boost earning potential, increase job security, featured online mba programs.

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

What to Expect From a Marketing MBA Program

Like any MBA program, you'll gain a foundation in every aspect of business operations in an MBA in marketing. These degrees also cover psychology, digital strategies, and consumer behaviors to teach how to engage modern audiences.

Completing the required 30-40 credits takes about 2-3 years. You can often transfer previously earned graduate-level credits from an accredited college toward your MBA in marketing and graduate more quickly. Colleges and universities receive institutional accreditation from third-party organizations to demonstrate their academic rigor, student outcomes, and available resources.

At the programmatic level, business programs or schools are accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accreditation from the AACSB indicates that a business program has met strict standards and adequately prepares graduates for the workforce.

Admissions Process

To start the admissions process for an MBA in marketing degree, submit an application and any necessary fees. You need at least a bachelor's degree from an accredited college to qualify for an MBA in marketing program. Each business college maintains distinct admission criteria. For instance, some MBA in marketing programs provide unconditional acceptance to candidates with other master's degrees.

Schools usually set minimum academic requirements. You may need to submit official transcripts showing at least a 3.0 GPA, for example. GMAT and GRE scores may be required, especially if you have a low GPA, though many schools are test-optional.

Popular Marketing MBA Courses

MBA in marketing programs feature lessons that build business acumen and advanced marketing skills. In addition to the courses listed below, you can take electives from other departments. The program often concludes with a capstone project or thesis incorporating all of your studies. Though curricula vary across institutions, common courses include:

Managerial Accounting

Luxury marketing, consumer insights, strategic leadership capstone, how much does an mba in marketing program cost.

Tuition for an MBA in marketing may cost between $14,370-$87,370. Several factors influence the cost of tuition, such as the school's private vs. public status. More prestigious schools may offer stronger alumni networks but typically charge higher tuition costs.

Public schools may offer reduced tuition for in-state learners, though some feature flat-rate costs for all online students, regardless of their location. Fortunately, aid from federal loans, grants, and marketing scholarships can help lower the financial burden of higher education.

Should You Get Your Degree Online?

NCES reports that in the fall of 2021, 9.4 million students, or 61%, enrolled in fully online degrees. Roughly 4.4 million learners, or 28% in the fall 2021 semester, took at least one online course.

Online MBA in marketing degrees often allow professionals to keep their day jobs while pursuing advanced degrees. However, online learning requires strong organization, time management, and motivation to stay on top of assignments.

MBA in Marketing Programs

We have compiled a list of institutions that offer this degree program. Use the table below to compare student population size and graduation rate.

University of North Carolina at Chapel Hill

UNC-Chapel Hill's Kenan-Flagler Business School features an MBA in marketing degree with available focuses in brand management and consumer packaged goods, technology-intensive markets, or services and retailing. You'll complete 62 credits and graduate within 18-36 months.

Through actual market cases for companies like Hershey and Procter & Gamble, you'll use data-driven methods to understand consumer behavior. Part of the program includes career and professional development with the employer engagement team, helping you to communicate with potential employers and access career workshops. Courses are online, but you can network in person at summits on the school's Chapel Hill, North Carolina, campus.

Johns Hopkins University

Johns Hopkins' Carey Business School, accredited by the AACSB, offers an MBA in digital marketing that you can complete through part-time enrollment in 2-3 years. The 54-credit program costs about $1,800 per credit.

You can design the program to suit your schedule with the option of asynchronous coursework. The digital marketing concentration requires a course in consumer behavior with electives in customer analytics, customer relation management, and marketing research.

The primarily online program includes in-person requirements and online experiential learning. Opportunities for in-person experience come from campus residencies, global immersions in Peru and Germany, and leadership development expeditions in Norway and Belize.

University of Illinois at Urbana-Champaign

U of I's MBA in marketing program, offered through the Gies College of Business, welcomes business professionals with at least three years of experience. You'll study in virtual teams in this 72-credit program. The core courses cover managing organizations, managerial accounting, and corporate finance.

Additional courses include digital marketing analytics, digital media, and marketing in the new digital world. A culminating project tasks students with completing a final case presentation. The program lets you set your own schedule, picking from a selection of live lectures to graduate in 24-60 months. There are no on-campus requirements. Tuition and fees cost $23,904 in total.

Common Questions About MBAs in Marketing

What can you do with a marketing mba.

Businesses across sectors need marketing professionals. With an MBA in marketing degree, you can pursue careers like director in marketing, market research analyst, and brand manager.

What's the difference between a master's and an MBA in marketing?

A master's in marketing focuses on marketing coursework and theories, while an MBA in marketing focuses more on leadership topics in the subject. An MBA in marketing also explores more business disciplines, such as finance, accounting, and business.

How much does an MBA in marketing cost?

Costs depend on several factors, including the type of school. NCES data for the 2020-2021 school year indicates that a graduate degree from a public college costs $12,394 in annual tuition and fees. Among private institutions, for-profit schools charge an average of $14,301 in yearly tuition and fees, while nonprofit schools cost $28,445.

Can you get an MBA in marketing online?

Yes. Online MBA in marketing programs allow students to complete their studies remotely or through hybrid models, which include some in-person courses. Depending on the school, you may study asynchronously without set class times or synchronously by attending live online lectures and discussions.

Discover More College Resources

Highly informative resources to keep your education journey on track.

Take the next step toward your future with online learning.

Discover schools with the programs and courses you’re interested in, and start learning today.

150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating .  So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

 Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

• An integrative framework for cross-sectional consumer behavioral
• Self-concept in consumer behavior
• The significance and measurement of attachment in consumer behavior
• Luxury goods and sustainability issues
• Impact of brand equity and consumer behavior
• The cultural influence of luxury consumption behavior among Italian consumers
• The evolving behaviors of luxury consumption
• Coca-Cola customer purchasing behavior: analysis and prediction
• Consumer responsiveness towards environmental claims for clothing brands
• A conceptual framework prestige- seeking consumer behavior
• Symbolism and marketing performance: a theoretical approach
• Assessment and evaluation of successful and failed instances of luxury marketing techniques
• A symbolic interactions perspective on the function of products as social stimulants
• Convergence and divergence in consumer behavior
• Understanding the consequences of global retailing
• Dimensions of consumer expertise: mapping a consumption constellation
• The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
• A symbolic interactionism perspective on the empirical models of consumer behaviors
• Sensory marketing strategies and power in advertising
• The impact of word of mouth and electronic word of mouth on consumer purchase intension

Read Also –

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

• Understanding the critical aspects of opportunities and challenges of digital marketing
• Opportunities and challenges of marketing research in the 21st century
• Assess digital marketing trends over the last 20 years and the future research directions.
• A critical review of the effectiveness of internet marketing initiatives
• A theoretical analysis of digital marketing techniques adopted by startups
• Accessing the metrics of digital marketing strategies, transformation, trends, and realities
• Study on digital marketing technique
• What inspires college students to use Pinterest? A model with consequences for academics and marketers
• Mapping the international qualitative marketing research
• Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
• The significance of Corporate Social Responsibility (CSR) in marketing strategy
• Conceptualizing influencer marketing as a modern phenomenon in reputation management
• Analyzing the impact of search engine optimization on web accessibility
• Addressing marketers’ over-reliance on digital content to boost revenues
• Digital marketing strategy implementation: examining the digital marketing infrastructure
• Ethical issues concerned with fundamentals of marketing research: a detailed study
• Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
• The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

• The distribution mechanism in SMEs and large-scale corporations
• The impact of strategic and tactical causes marketing on brand loyalty among customers
• Best strategies for incorporating new items into the lifestyles of the targeted clients
• A comparative analysis of the distribution systems of SMEs and multinational corporations
• Marketing 4.0: How technological advancements are transforming marketing organizations
• Distributional channels: understanding and managing the structure of distribution channels
• Brand manipulation techniques employed by marketers: learning organizational strategies
• Understanding the sustainability of distributional marketing: an overview
• Marketing mix modeling of Facebook
• The distributional and promotional approach of winemakers
• Identifying distributional changes in the Interactive Digital Media Ecosystem
• Analyzing the best distribution techniques for new offshore marketing organizations.
• Market segmentation: issues and perspectives
• Rediscovering industrial market segmentation
• The challenges of marketing logistics: Product distribution, Price, and Promotion
• Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

• Social media marketing communication: efficiency and usage
• Incorporating social responsibility and marketing strategy: a critical overview
• The Most Notable Successes in the history of Social Media Marketing
• Starbucks marketing analysis: a process that guarantees growth
• Measuring the visual turn in social media campaigns
• Social media influence on purchasing decisions: a case study on e-commerce sites
• The effect of social media marketing on brand loyalty
• The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

• Sports marketing: The strategic perspective behind marketing communication
• Mapping the role of sports marketing in attracting individuals
• How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
• Opportunities in sports marketing that are emerging and how to leverage on them
• The psychology of sports marketing: a critical analysis
• A handbook on sports marketing and social media
• Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
• Using social media to investigate the determinants of consumer reaction to sport marketing
• Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

• Essential content marketing strategies for SMEs
• Understanding a theoretical approach to content marketing for engaging more organic traffic
• Content marketing in SMEs: significance of entrepreneurial sensemaking
• Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
• New opportunities for engaging strong brands on online platforms
• Canvas’s design school content marketing strategies: exploring strategies
• Identifying the dynamics of the same content across borders
• Content marketing strategies for breaking through the clutter and winning more organic traffic
• The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

• Policies and attitudes in print media: mapping a consumption constellation
• Effectiveness of print media industry in this evolving age: an analysis into the implications
• Analyzing print media advertising in the era of social media
• Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
• The influence of print media on millennials and GenY: a comprehensive overview
• Print media and digital media: a comparative analysis
• Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
• Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

• Importance of customer relationship management: a thorough examination
• Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
• Conversion of print media into digital media: taking the Indian market as an example
• Understanding the social media presence for effective relationship management
• A strategic framework for customer relationship management
• Relationship marketing management: a study on issues and challenges of the US market
• Adopting customer relationship management: from strategy to implementation
• Storytelling in content management: Using content marketing to create customer connections effectively
• Relationship marketing in the post-pandemic era: expectations and realities
• Understanding emotions in relationship marketing: looking backward towards the future
• Customer gratitude in relationship marketing: a survey of the existing relationship marketing
• The evolution of relationship marketing

Also Check Our Research Paper Help Services

Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

• Why are non-profits easier to promote on social media: The significance of warmth and brand representation
• Non-profit marketing strategies: an exploratory study
• Marketing in the non-profit organizations
• Internet presence for NPOs in the current digital era
• Social event marketing via internet platforms welcomes a new age for non-profit organizations.
• Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
• In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
• The applications of marketing for non-profit organizations
• Rethinking the framework for marketing strategies for NPOs from a global perspective
• Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

• Considerable factors behind a poorly executed market research
• Strategic marketing management: an overview
• An exploratory investigation of black Friday deals
• Inconsistency in service value or communication of products: a social exchange perspective
• Strategic marketing insights for creating a competitive advantage
• Contemporary strategic marketing for non-profit organizations
• Understanding strategic marketing planning for radically new products: an international perspective
• The international marketing strategy of Starbucks: a case study
• The theory, practices, and research agendas of strategic marketing planning
• Determinants and benefits of global product marketing
• Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
• Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

• The negative and positive impacts of advertising on the youth: a research overview
• Understanding the relationship between advertising and the application of humor
• The effect of advertising on the recession period
• Understanding the influence of advertising on consumer behavior
• Impact of brand advertising on political campaigns
• An ethical examination of advertising deception
• Addressing false and misleading advertising: an empirical investigation
• A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
• Unethical practices of advertising: a case study of some selective products
• Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

• International market entry: a case study on Tim Horton’s
• Social media as a game changer for global marketing: an overview
• Global market entry strategies: understanding the internalization approach
• Marketing athlete’s events across international borders: a comprehensive approach
• Environmental determinants of international market entry strategies
• Understanding the international market segmentation: issues and perspectives
• Financial market development: International evidence
• Liberalization of capital controls and expansion of the stock market
• Entrepreneurial businesses’ effectuation and global markets expansion
• The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

• The influence of covid-19 on marketing and its philosophy
• How online marketing assisted companies during the epidemic
• Pandemic marketing story: Mapping a retailing constellation
• Long-term vs. short terms marketing approach by businesses: a comprehensive overview
• Internet marketing during the pandemic: new trends and policies
• The globalization of the international economy in the post-pandemic decade
• Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
• A systematic review of the marketing strategies during and after the pandemic
• The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

By Alex Brown

I'm an ambitious, seasoned, and versatile author. I am experienced in proposing, outlining, and writing engaging assignments. Developing contagious academic work is always my top priority. I have a keen eye for detail and diligence in producing exceptional academic writing work. I work hard daily to help students with their assignments and projects. Experimenting with creative writing styles while maintaining a solid and informative voice is what I enjoy the most.

Best Digital Marketing Topics for an MBA Project in 2022

Digital marketing for MBA has become pivotal. Especially for those majoring in marketing and IT. Educational institutions and online institutes have been curating the best digital marketing courses in recent years.

Since firms have had to adapt, it is only natural for the curriculum to keep up with global trends. Digital marketing has also become a much-favored topic for MBA students. Here’s why.

Why Is Digital Marketing a Popular Topic for MBA?

Digital Darwinism is forcing businesses to reconsider digital marketing as the most viable option. The fast-paced field has shifting dynamics, which compels firms to adapt faster than their capabilities. From social media marketing to cool SEO tactics, the digital marketing industry has taken over the traditional marketing industry by storm.

The need for digital marketing catapulted in 2020. With the coronavirus shutting down the economy, several industries resorted to online businesses. This catalyzed the evolution that was a long time coming. The lockdown forced people into isolation, and they resorted to the internet for escape, and the advertising industry lapped up the profits.

There are 1.5 billion active users of social media globally, which allows digital marketing to get to a larger base. Consider this: a small thrift shop in your locality wasn’t getting enough leads. They decided to model the dresses themselves and resorted to free, valuable content on TikTok. They launch their brand globally without having to pay anything.

This is the best-case scenario in terms of organic growth. But this is also the reality of several small businesses in remote corners of the world, forcing even Instagram to launch its video feature: reels.

The choice of digital marketing for MBA project topics is obvious. Since digital marketing is an umbrella term that encompasses a vast range of services, it presents a lot of possibilities for research. The Covid-19 pandemic has only increased the importance of digital marketing topics for MBAs.

Top Digital Marketing Topics for an MBA Project in 2022

Here’s a list of the Best Digital Marketing Topics for an MBA Project in 2022:

Influencer Endorsement in Digital Marketing

How does influencer marketing affect customer acquisition? One of the best digital marketing topics for MBA projects in 2022 is influencer endorsement. You could research the brands that benefit most from this strategy and present a comparative analysis of celebrity endorsements versus influencer endorsements.

How Do SEO Tools Affect Client Satisfaction?

SEO can make or break a website which is why search engine optimization is a priority in digital marketing. But does spending more on SEO tools guarantee client satisfaction? A key concern in judging the parameters of digital marketing is the search engine optimization of websites. You can collect data from two companies: one that focuses more on SEO and the other not so much.

Lead Generation in a Digital Landscape

Cold calling may not be a thing of the past, but it is still archaic. Lead generation through funnels and targeted ads are the new norm. An interesting topic based on digital marketing for MBA projects is how it has affected lead generation for a business. Does it differ for B2B and B2C companies?

Pre-pandemic Digital Marketing vs. Post-pandemic Digital Marketing: A Case Study

Trace the changes in digital marketing before 2020 and after 2020. Perform a SWOT analysis of companies that adhere to both and analyze the changes in lead generation. For this, you can head to local shops or restaurants to get relevant and accurate statistics. It’s obvious that the impact of digital marketing on small businesse s is increasing. So, you can analyze the details and it can be a great MBA project topic.

Digital Marketing for B2B Companies

B2B companies need the help of other businesses to propel their profits. How does digital marketing affect these companies? You can do a case study of a B2B company, for instance, from the automobile industry. How is it different from B2C companies? This would be a good point to discuss the differences that digital marketing brings to B2B and B2C companies.

The Impact of Social Media on Customer Preferences

Social media is a vast marketing gimmick, but to what extent can it change the preferences of the consumer? Trace the changes amongst your friends, and chart out their trajectories as customers. Also, find out what people without social media are accustomed to and how much their interests are their own.

How Has Digital Marketing Affected the Publishing Industry?

The publishing industry has been in a dilemma since the reading of physical books declined in the digital revolution. How are they using social media like Instagram and digital marketing for their purposes? How is it affecting the opinions of readers? Which digital marketing skills are in demand in the publishing industry? Give a detailed analysis.

Comparative Analysis of Digital Marketing Tools

Digital marketing tools are all the rage now. These tools perform analytics without manual input. One of the best digital marketing topics for an MBA includes the accuracy of various programs. Work on competitors for SEO tools and underline what features each has, and then compare it to the demand of the market. If you don’t know which tools to choose or how to use them, you can get help from the digital marketing courses for beginners

Digital Marketing and Business in the Lockdown: A Case Study

Find proofs and file a report on business in the lockdown. How has a business with digital marketing campaigns fared in the pandemic? How has a business with zero or mediocre digital marketing campaigns fared in the pandemic? You can collect either primary or secondary data for this. Assess the damage done by the pandemic and the part that digital marketing could salvage. It will be best if you can create this case study for the industries that benefit most from digital marketing .

Research on Local Businesses: A Case Study

Local businesses were hit the hardest by the pandemic. To gauge the effect of digital marketing, you can interview the local grocer or dressmakers and compare how digital marketing has affected essential and non-essential businesses. You could outline the changes that digital marketing has made to the reach of both and the scope of digital marketing for small business owners after the pandemic.

The Rise of Digital Marketing After COVID-19 Outbreak

As economic activities have slowed, COVID-19 has led to an acceleration in e-commerce and digital transformation.

When lockdowns became normal, companies and customers progressively used “digital technology” to supply and purchase more goods and products online, boosting their worldwide retail share from 14% in 2019 to approximately 17% in 2020.

The new COVID-19 and e-Commerce study – a Worldwide Review, by UNCTAD and eTrade for all partners – highlights these and other results, commenting on the tremendous shifts in the global and regional industry until 2020. You can research these examples by finding and interviewing the companies.

Return On Investment in Digital Marketing

You can find a list of organizations in this project concept, discover their budget for digital marketing and analyze the return they expect. The future value, net present value, and internal return rate are a few metrics that you can collect. This might help your project look much more interesting than others by including your digital marketing efforts.

Customer Experience and Digital Marketing

In today’s multivocal world, customer experience became the key concept when it comes to company strategy. People not only search for cost-effective and high-performance products, but they also look for a good experience. It would be smart to find companies that follow this strategy and speak to their CX managers. The effect of Google Search Engine Marketing

Search engine marketing is the use of the SEO approach to rank the customer’s first website on Google search for the phrase. This leads bio-search traffic to the website of the customer, some of which eventually becomes a sale. You can speak to Digital Marketing Managers about the effects of campaigns to assess and compare different SEO tactics.

Artificial Intelligence in Digital Marketing

The increase in digital marketing automation is currently one of the most widely discussed topics in the usage of AI (Artificial Intelligence). A great analysis of how the digital marketing sector can be changed by artificial intelligence, the benefits, and the cons. Will man-made intelligence lead to employment losses? If so, what should all digital marketers do to remain in the industry of internet marketing? Speaking to specialists in that field and writing their opinions along with data would help.

The Rise of Mobile Apps Using Digital Marketing

Many experts have identified the introduction of app development into marketing plans as one of the most significant elements in current marketing efforts. It works on several levels. It provides initial consumer access, simplifies the purchase process, shares special deals and coupons, and even provides a source of client data for mining. It’s the greatest strategy to boost your business growth by investing in basic costs. Explore examples that use the power of mobile apps.

The Effect of Google on Online Shopping

68% of online buyers are looking for a product on Google before buying You first need to understand the journey of the buyer before you can optimize your website for a better buying experience.

Even if no two visitors are the same, these recent statistics reveal that internet buyers have a pattern. And 68% of people go to Google for information while shopping for a particular product.

In this situation, the customers should be looking for your products—Shopping Google. It is worth researching this subject and doing a case study.

Digital Transformation Case Studies

Digital Marketing Institute offers you many digital transformation case studies for free. Click here and find out more.

This is an extensive list of digital marketing topics for an MBA. Some of these require you to call other companies and collect data while some can be done by yourself. You can also use them to adapt and develop your project subjects or concepts. Choose the ideal one for you and enjoy exploring it. You need practical experience with such digital marketing tasks if you want excellence in digital marketing.

You can only learn in practical ways how search engines work, how we can use the tools available on the market, and how to apply various methods in our daily work by working with digital marketing initiatives.

Digital Marketing for MBA projects acts as a precursor for any digital marketing campaign that you run in the future. It determines your ability to perform market research when necessary and deal with digital Darwinism.

Remember that the digital marketing field is dynamic. The changing patterns require being alert to market trends and demands and tapping into the extensive reach provided by this service.

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Written by: Tumay Ulutaş Ertuğrul

16 Mar 2021

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

• Detailed market research
• Develop product and service branding strategies
• Develop strategies for targeting customers
• Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

• Customer relationship management (CRM)
• Product lifecycle management (PLM)
• Supply chain management (SCM)
• Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics  and  finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

• It increases sales and profits.
• It improves customer satisfaction.
• It reduces costs
• It helps you to identify the problems in your business.
• It improves the quality of products and services.
• It builds a competitive advantage.
• It makes processes more efficient.
• It increases customer satisfaction.
• It improves sales
• It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

• Using financial products in the UK retail banking sector
• A study of how service quality and customer satisfaction affect brand equity
• A study of the antecedents and consequences of a firm’s reputation
• Impact of social media marketing on consumer behaviour
• The role of internet advertising as a marketing tool
• A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
• The influence of reference groups on purchasing patterns among British consumers
• Factors that influence product packaging decisions
• An investigation into how organizational culture influences employee behaviour
• A preliminary study examined how sales assist the marketing role of security solutions.
• A thorough analysis of the literature on the term “Coopetition.”
• The function of marketing management in maintaining efficient supply chains
• Review of the literature on product innovation in multinational companies
• The psychology of consumers, how to evaluate it, and how it relates to digital marketing
• Several of the most prevalent errors are made today in email marketing.
• Correlation between marketing problem-solving techniques and marketing management support systems.
• A comparison of marketing management practices in industrialized and developing countries.
• A comprehensive review of the connection between management sciences and marketing management.
• Exploring the potential link between corporate financial success and corporate social responsibility
• A comparison of the regional strategic management of fashion apparel brands.
• Analysis of market segmentation’s effect on hotel industry customer loyalty.
• The analysis of the influence of social media on customer relationship management in the hotel industry.
• The analysis of supply chain management on operational efficiency in the hotel industry.
• The relationship between customer satisfaction, market share, and profitability
• An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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For dissertation topics in marketing management:

• Study recent marketing challenges.
• Explore consumer behavior trends.
• Analyze digital marketing innovations.
• Investigate branding strategies.
• Examine market segmentation.
• Consider ethical marketing issues.

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150 Excellent Marketing Research Topics to Achieve Top Grades

Table of Contents

If you are a marketing student, then you will have to write several assignments on marketing research topics. Right now, are you looking for the best marketing research paper topics? Don’t worry! We know how difficult it is to search and find hot marketing topics. So, to help you, here, in this blog post, we have shared a list of exclusive marketing research topic ideas worthy of fetching top grades.

How to Write a Marketing Research Paper

Marketing is a complex field of study that focuses on the innovative activities used by a company to promote and sell its products or services to the target audience. When you are asked to write a marketing research paper, you can consider writing on topics from business marketing strategies, marketing issues, or any other research areas related to the field of marketing.

First, a good research topic is needed for writing an excellent marketing research paper. So, based on your interest, identify a perfect marketing topic with a wide research scope. After you have identified a marketing research topic, go ahead and do a complete analysis of the topic.

Before you begin writing your research paper, sketch an outline based on your research analysis. Then, with the help of the outline, draft a well-structured marketing research paper with components such as introduction, body, and conclusion. When writing your research paper, make sure to provide relevant evidence to claim your key arguments and also include examples and references to support your claim.

List of Marketing Research Paper Topics

In marketing, you have a lot of research areas to focus on. For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing, and so on.

As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process easier, here, we have grouped different categories and have listed some interesting marketing research topics for you to consider.

Explore the complete list of topics and pick an ideal marketing research topic that will help you score an A+ grade.

Marketing Research Paper Topics on Distribution

• Compare the distribution systems used by small companies and multinationals.
• Brand manipulation tactics that marketers used to get more clients.
• Analyzing the best distribution strategies for new companies in offshore marketing.
• Marketing mix application: A closer look at Facebook.
• The relationship between marketing research and business sales
• The best strategies for integrating new products into the targeted clients’ lifestyles?
• Is it effective to use Black Friday for driving sales?
• Modern business marketing tactics and paradigms.
• The main factors that determine customer satisfaction in young adults
• Mistakes to avoid when crafting new marketing distribution channels.
• How do businesses use technology in the marketing of distribution?
• What manipulation tactics do brands use to get more customers?
• How can social media impact the buying choices of shoppers?
• Discuss the pros and cons of offshore marketing
• Describe some best distribution strategies for new companies
• Compare and contrast reverse logistics and dual distribution channels
• Pros and cons of direct selling
• Evaluation of the most effective distribution channel to use for selling through intermediaries
• Compare and contrast the distribution mechanism in large-scale corporations and SMEs
• Discuss the strategies of Sensory marketing and their impact on advertising
• Opportunities and threats of marketing research in the twenty-first century
• Critical analysis of digital marketing trends over the past decade
• Discuss the future of traditional marketing channels

Marketing Research Topics on Consumer Behavior

• Analyze the consumer’s buying behavior for wedding suits.
• Analyze the importance of studying consumer behavior when taking your business abroad.
• The effects of women’s status on their buying behavior.
• How do ads influence consumer behavior?
• Using loyalty programs as tools of marketing.
• Are well-known brands always good in quality?
• Analyze marketing challenges in family-owned enterprises.
• Does the customer pay attention to product labels?
• Are customers properly equipped to protect themselves from direct marketing?
• Leadership in marketing teams.
• How does advertising impact consumer behavior?
• How does global marketing incorporate standardization?
• How to apply the Learning Model of Consumer Behavior in Marketing
• Compare and contrast the Engel-Kollat-Blackwell (EKB) model and the Hawkins-Stern impulse buying model
• Critical analysis of the Webster and Wind model of Consumer Behaviour
• How to use Sociological Model and Psychoanalytic Model to identify and track consumer behavior?
• Discuss the challenges associated with different consumer behavior models
• Review the effectiveness of the initiatives of Internet marketing critically
• Discuss the differences between digital marketing and traditional marketing
• Assess strategies, trends, and realities of digital marketing
• Investigate the impact of WOM (word-of-mouth) marketing on consumer behavior
• How influencer marketing helps companies to manage their reputation?

Impressive Market Research Topics

• Harmful impacts of advertising on children.
• Is radio a good method of advertising today?
• Marketing strategies used in the fashion industry.
• Is display marketing declining?
• Is centralized marketing for global brands a good idea?
• Analyze the strategies used in marketing baby and maternity products.
• Brand marketing and political campaigns.
• Evaluate the success factors in global marketing: A case study of Apple.
• Comparing the new market entry strategies: Uber versus Netflix.
• In-store branding and brand salience.
• How do marketing strategies differ across different cultures?
• How do brands exploit impulsive buying?

Internet Marketing Research Ideas

• Do customers prefer buying their products online?
• What are the latest trends in online marketing?
• What do customers look for when purchasing products online?
• Compare and contrast the effectiveness of traditional versus modern marketing strategies.
• Why does marketing content in online advertising go viral?
• How did Google’s mobile-first index affect online marketing?
• Online marketing and internet security.
• Can a business succeed without social media marketing?
• Why do you need to do competitor analysis to succeed in marketing your brand?
• Analyzing the effectiveness of Internet marketing in growing sales: A case study of American companies.
• Successful social media marketing approaches that helped break through the strong market monopoly
• Effect of TV Advertising on top of mind awareness

Influential Marketing Research Topics

• Is influencer marketing the most powerful form of marketing?
• Identify the most powerful promotion techniques.
• Relevance of Corporate Social Responsibility (CSR) in brand development.
• Analyze the most effective techniques to produce leads.
• Discuss the advantages and disadvantages of social media platforms.
• Video marketing is a new marketing trend
• What is the impression of click-baited sponsored content on the consumers?
• Briefly explain the content promotion of Pinterest.
• How do business sales and marketing research relate to one another?
• Analyze the significance of an email in marketing.
• Is direct marketing welcomed by people?
• Do people like being click-baited into sponsored posts?

Excellent Marketing Research Topics

• Marketing distribution channels and the mistakes you might avoid.
• The development and execution of investment banking in developing markets.
• Review Starbucks’ international market-entry strategy.
• Customer buying behavior and the sensory marketing role.
• The influence of performance management for both huge and diversified organizations.
• Gender influence on business startups.
• Logistic management and its inherent risks
• Conventional business marketing techniques and dimensions.
• Supply chain management and the impact of Information Technology.
• The benefits of a smartphone to understand customer thinking.
• Advertising and the application of humor.
• Significance of studying consumer behavior in an international business.
• Telemarketing- Evaluate the concept.
• Instagram versus Facebook- which is a better marketing platform?
• The impact of Brexit on the UK’s financial institutions.
• Women’s sentiments around comparison advertising
• Do consumers prefer purchasing routine grocery products online?

Best Marketing Research Topics

• What is the most effective form of marketing?
• Discuss the steps to implement Efficiency e-CRM.
• Study the influence of multinational trade agreements on the growth of developing economies.
• How does marketing content in online marketing get viral?
• Brand promotion and the use of celebrities- Discuss its impact on the ROI.
• The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
• The influence of advertising on the recession period.
• Analyze the functions of mobile marketing.
• A look into marketing approaches that broke through strong market monopoly
• A study on how to make customers purchase goods and services in the luxury category
• Explain the concept of Artificial Intelligence in marketing.
• Comparison of advertising versus building brand equity
• Analysis of the consumer buying behavior for Coca-Cola.
• Manipulation tactics: how brands get more customers
• What makes people want to share content with their friends?
• Marketing challenges around the evolving family structures
• Is centralized global marketing a good idea for brand health in the local market

Read more: Top Human Resources Research Topics and Ideas for Students

Popular Marketing Research Paper Topics

• Creating compelling content marketing campaigns in 10 steps
• Working more micro-content into marketing efforts
• The five Cs when creating content marketing copy
• Repurposing marketing content for small businesses
• The 10 biggest graphic design mistakes companies make in their marketing pieces
• The benefits of inbound marketing
• Are YouTube videos more engaging than TV ads?
• Will immersion marketing through VR technology be accepted?
• Does social media affect SEO ranking?
• Social media campaign ideas from big brands
• How to generate subscribers for your blog faster than ever
• How to effectively capitalize on the wearables market
• The best SEO strategies that increase site traffic
• Creating brand awareness by utilizing global event marketing
• The importance of a marketing plan to the success of a business or product launch
• How to find profitable niches in affiliate marketing?
• How to market products on an international level?
• Are grey SEO techniques safe?
• Video content marketing myths you must discard
• An exploration of the differences in marketing strategies across cultures
• How is augmented reality going to enhance marketing experiences?
• Harmful effects of advertising to kids
• Effect marketing strategies for restaurant businesses

Innovative Marketing Research Topics

• Discuss the Environmental determinants of international market entry strategies.
• Conduct an ethical examination of advertising deception.
• Explain the determinants and benefits of global product marketing.
• Analyze the marketing strategies of non-profit organizations.
• Discuss the evolution of relationship marketing.
• Essential content marketing strategies for SMEs.
• Analyze the psychology of sports marketing.
• Discuss the efficiency and usage of Social media marketing communication.
• Analyze the impact of search engine optimization on web accessibility.
• Examine the rise of storytelling as an essential element of content marketing strategy.

Wrapping Up

Out of the different topics suggested in this blog post, go with any topic of your choice and craft a well-structured, informative marketing research paper deserving of an A+ grade. In case, you are unsure how to compose a research paper on marketing topics, quickly avail of our marketing assignment help service. On our platform, we have several writers who are experts in the field of marketing to offer assignment help as per your needs for all kinds of academic papers. Without compromising the quality, our subject professionals will prepare and deliver plagiarism-free marketing research papers ahead of the deadline and will assist you in boosting your overall academic scores.

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

• Analysis and determination of consumer buying behavior for Coca-Cola
• A study on famous well-marketed brands that got away with selling substandard quality products
• A study showing the impact of advertising on consumer behavior
• Brand advertising and political campaigns: a possible interwoven impact?
• A review of the outcomes of advertising in a recession
• Exhaustive research on how brands exploit impulsive buying
• A study of how celebrity endorsements on ROI affect CPG brands
• A survey of the impact of augmented reality on marketing experiences
• Critical research on how AI will help make better marketing decisions
• A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

• A decline in organic reach on social media platforms
• Difficulty in building a well-recognized brand name
• Getting readers to see content
• Understanding marketing results
• Marketing budgets included by BREXIT
• Optimizing business for voice search
• Bridging the technology gap
• Ensuring compliance with GDPR
• Overdependence of potential customers on amazon
• The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
• The effect of social media on buying choices
• Online purchasing: a study of the product characteristics buyers look for
• An exploration of the differences in marketing strategies across cultures
• Manipulation tactics: how brands can get more customers
• A study of how customer loyalty is affected by brand image
• Analyzing how TV advertising affects the top of mind awareness
• Do people appreciate being click baited into sponsored posts?
• A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

• 10 insightful differences between paid search and organic search
• Tips for promoting content on Pinterest
• SEO tactics to avoid like the plague
• How to increase your followers on social media
• Best tips to help you grow your paid social ROAS
• Why should you follow your competitors on social media?
• Dos and don’ts of social media marketing
• How to create content your audience will be eager to share

Marketing Essay Topics

• What is the most effective form of marketing?
• Internet marketing trends to expect in the future
• What important brand attributes lead to an increase in customer loyalty?
• A look into marketing approaches that broke through strong market monopoly
• The impact of social media on consumer buying behavior
• Comparison of advertising versus building brand equity
• Rebuilding trust in influencer marketing
• How to generate leads effectively

Content Marketing Topics

• 10 biggest graphic design mistakes companies make in their marketing pieces
• How to create captivating e-newsletters that people will pay attention to
• Repurposing marketing content for small businesses
• Working more micro-content into marketing efforts
• Multi-step versus one-step content marketing campaigns
• The five Cs when creating content marketing copy
• Creating compelling content marketing campaigns in 10 steps
• Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

• Inability to explain products or services delivered
• Not clearly defining a company’s market segment
• Lack of innovating commercial department
• Lack of business visibility
• Missing links between sales and marketing departments
• Lack of marketing plan
• Lack of personal branding, brand image, and professional reputation
• Thinking the company or business can survive without marketing

Marketing Blog Topics

• Facebook advertising: pros and cons
• 10 benefits of inbound marketing
• The most frustrating problems faced in inbound marketing
• How to generate subscribers for your blog faster than ever!
• 10 benefits of content marketing lead magnets
• Five video content marketing myths you must discard
• 30 social media campaign ideas from big brands

Controversial Marketing Topics

• Does google give preferential treatment to big brands?
• Does social media affect SEO ranking?
• Are grey SEO techniques safe?
• Are YouTube videos more engaging than TV ads?
• Are building e-mail lists still one of the best ways to sell?
• Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
• Emerging opportunities in sports marketing and how to capitalize on them
• How to effectively capitalize on the wearables market
• Should more women and children get into sports?
• Should seniors be allowed to participate in some games?

Marketing Presentation Topics

• Mastering in-house SEO
• The path to gaining and building customers trust
• Brand awareness versus ROI
• Effectively personalizing customer communications
• The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

• The effect of globalization on consumer behavior
• How do international brands compare to local brands?
• Do international brands always have advantages over a local brand?
• Creating brand awareness by utilizing global event marketing
• How to market products on an international level

Marketing Plan Topics

• The importance of a marketing plan to the success of a business or product launch
• Building a tactical marketing plan
• How is a marketing strategy different from a marketing plan?
• Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

• Targeted Ads based on browser history
• Immersion marketing through virtual reality
• The exploitation of impulsive buying
• Click baiting into sponsored posts

Affiliate Marketing Topics

• How to find profitable niches in affiliate marketing
• How to get readers interested in what you market
• How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!