rhetorical analysis essay example logos

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How to Write a Rhetorical Analysis Essay–Examples & Template

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

• Topic: the overall purpose of the rhetoric
• Audience: this includes primary, secondary, and tertiary audiences
• Purpose: there are often more than one to consider
• Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

• Phronesis: skills and practical wisdom
• Arete: virtue
• Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

• Vivid description so the reader can imagine themselves in the situation
• Personal stories to create feelings of empathy
• Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

The rhetorical situations are:

• 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
• 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
• 3) Genre: What type of writing is this?
• 4) Stance: What is the tone of the text? What position are they taking?
• 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

1: What is the Rhetorical Situation?

• Why is there a need or opportunity for persuasion?
• How do words and references help you identify the time and location?
• What are the rhetoric restraints?
• What historical occasions would lead to this text being created?

2: Who is the Author?

• How do they position themselves as an expert worth listening to?
• What is their ethos?
• Do they have a reputation that gives them authority?
• What is their intention?
• What values or customs do they have?

3: Who is it Written For?

• Who is the intended audience?
• How is this appealing to this particular audience?
• Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

• Can you summarize the key point of this rhetoric?
• What arguments are used?
• How has it developed a line of reasoning?

5: How is it Structured?

• What structure is used?
• How is the content arranged within the structure?

6: What Form is Used?

• Does this follow a specific literary genre?
• What type of style and tone is used, and why is this?
• Does the form used complement the content?
• What effect could this form have on the audience?

7: Is the Rhetoric Effective?

• Does the content fulfil the author’s intentions?
• Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

• Name the author of the text and the title of their work followed by the date in parentheses
• Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
• Briefly summarize the text in your own words
• Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

• Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
• Use quotations to prove the statements you make
• Explain why the writer used this approach and how successful it is
• Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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Logos Definition

What is logos? Here’s a quick and simple definition:

Logos , along with ethos and pathos , is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Logos is an argument that appeals to an audience's sense of logic or reason. For example, when a speaker cites scientific data, methodically walks through the line of reasoning behind their argument, or precisely recounts historical events relevant to their argument, he or she is using logos.

Some additional key details about logos:

• Aristotle defined logos as the "proof, or apparent proof, provided by the words of the speech itself." In other words, logos rests in the actual written content of an argument.
• The three "modes of persuasion"— pathos , logos , and ethos —were originally defined by Aristotle.
• In contrast to logos's appeal to reason, ethos is an appeal to the audience based on the speaker's authority, while pathos is an appeal to the audience 's emotions.
• Data, facts, statistics, test results, and surveys can all strengthen the logos of a presentation.

How to Pronounce Logos

Here's how to pronounce logos: loh -gos

Logos and Different Types of Proof

While it's easy to spot a speaker using logos when he or she presents statistics or research results, numerical data is only one form that logos can take. Logos is any statement, sentence, or argument that attempts to persuade using facts, and these facts need not be the result of long research. "The facts" of an argument can also be drawn from the speaker's own life or from the world at large, and presenting these examples to support one's view is also a form of logos. Take this example from Sojourner Truth's "Ain't I a Woman?" speech in support of women's rights:

That man over there says that women need to be helped into carriages, and lifted over ditches, and to have the best place everywhere. Nobody ever helps me into carriages, or over mud-puddles, or gives me any best place! And ain't I a woman? Look at me! Look at my arm! I have ploughed and planted, and gathered into barns, and no man could head me! And ain't I a woman?

Truth points to her own strength, as well as to the fact that she can perform physically tiring tasks just as well as a man, as proof of equality between the sexes: she's still appealing to the audience's reason, but instead of presenting abstract truths about reality or numerical evidence, she's presenting the facts of her own experience as evidence. In this case, the logic of the argument is anecdotal (meaning it's derived from a handful of personal experiences) rather than purely theoretical, but it goes to show that logos doesn't have to be dry and clinical just because it's concerned with proving something logically.

Logos: Proof vs. Apparent Proof

Not all speakers who use logos can be blindly trusted. As Aristotle specifies in his definition of the term, logos can be "proof, or apparent proof." A speaker may present facts, figures, and research data simply to show that he or she has "done their homework," in an effort to attain the degree of credibility that is often automatically attributed to scientific studies and evidence-driven arguments. Or a speaker might present facts in a way that is wholly or partially misrepresentative, using those facts (and, by extension, logos ) to make a claim that feels credible while actually arguing something that is untrue. Yet another factor that can cause a speech or text to have the appearance of providing proof is the use of overlong words and technical language—but just because someone sounds smart doesn't mean their argument stands to reason.

Even if the facts have been manipulated, any argument that relies on or even just claims to rely on "facts" to appeal to a listener's reason is still an example of logos. Put another way: logos is not about using facts correctly or accurately , it's about using facts in any way to influence an audience.

Logos Examples

Examples of logos in literature.

While Aristotle defined the term logos with public speaking in mind, there are many examples of logos in literature. Generally, logos appears in literature when characters argue or attempt to convince one another that something is true. The degree to which characters use logos -driven arguments can also provide important insight into their personalities and motives.

Logos in Shakespeare's Othello

In Othello , Iago plots to bring about the downfall of his captain, Othello. Iago engineers a series of events that makes it look like Othello’s wife, Desdemona, is cheating on him. Suspicion of his wife’s infidelity tortures Othello, who only recently eloped with Desdemona against her father’s wishes. In this passage from Act 3, Scene 3, Iago manipulates Othello by means of logos . Iago "warns" Othello not to succumb to paranoia even as he fans the flames of that paranoia:

Oh, beware, my lord, of jealousy! It is the green-eyed monster which doth mock The meat it feeds on….. Who, certain of his fate, loves not his wronger, But, oh, what damnèd minutes tells he o’er Who dotes, yet doubts— suspects, yet soundly loves… She did deceive her father, marrying you… She loved them most…. I humbly do beseech you of your pardon For too much loving you….

Iago here lectures Othello on the abstract dangers of jealousy, but then goes on to use reason and deduction to suggest that, because Desdemona deceived her beloved father by marrying Othello, she'd probably be willing to deceive Othello, too.

Logos in Don DeLillo's White Noise

In this passage from Part 2 of Don Delillo’s novel White Noise, Jack Gladney and his son Heinrich gaze through binoculars at an Airborne Toxic Event—or cloud of poison gas—that has just hit their town. Jack , in denial, tries to reassure his son that the cloud won’t blow in their direction and that there’s no cause for alarm. Heinrich disagrees:

"What do you think?" he said. "It's still hanging there. Looks rooted to the spot." "So you're saying you don't think it'll come this way." "I can tell by your voice that you know something I don't know." "Do you think it'll come this way or not?" "You want me to say it won't come this way in a million years. Then you'll attack with your little fistful of data. Come on, tell me what they said on the radio while I was out there." "It doesn't cause nausea, vomiting, shortness of breath, like they said before." "What does it cause?" "Heart palpitations and a sense of deja vu." "Deja vu?" "It affects the false part of the human memory or whatever. That's not all. They're not calling it the black billowing cloud anymore." "What are they calling it?" He looked at me carefully. "The airborne toxic event." ... "These things are not important. The important thing is location. It's there, we're here." "A large air mass is moving down from Canada," he said evenly. "I already knew that." "That doesn't mean it's not important." "Maybe it is, maybe it isn't. Depends."

Jack tries to reassure himself and his family that the situation isn’t serious. Heinrich tries to counter his father’s irrational, fear-driven response to the catastrophe with his "fistful of data": information he's learned in school from a science video on toxic waste, as well as reports about the disaster that he heard on the radio. He presents the facts so that his father can’t ignore them, thereby strengthening the logos of his argument that the situation is serious and the cloud will come their way. In this particular example, the lack of logos in Jack's argument reveals a lot about his character—even though Jack is a tenured college professor, strong emotions and fear for his own mortality often drive his behavior and speech.

Logos in Harper Lee's To Kill a Mockingbird

In this example from To Kill a Mockingbird , lawyer Atticus Finch uses logos to argue on behalf of a black defendant, Tom Robinson, who stands accused of raping a white woman.

"The state has not produced one iota of medical evidence to the effect that the crime Tom Robinson is charged with ever took place. It has relied instead upon the testimony of two witnesses whose evidence has not only been called into serious question on cross-examination, but has been flatly contradicted by the defendant. The defendant is not guilty, but somebody in this courtroom is."

The logos in this case lies in Atticus' emphasis on the facts of the case, or rather, the fact that there are no facts in the case against Tom. He temporarily ignores questions of racial justice and emotional trauma so that the jury can look clearly at the body of evidence available to them. In short, he appeals to the jury's reason .

Logos in Robert M. Pirsig's Zen and the Art of Motorcycle Maintenance

In Zen and the Art of Motorcycle Maintenance , the narrator takes a cross-country motorcycle trip with his son Chris, and their two friends John and Sylvia. When Chris tells the group in Chapter 3 that his friend Tom White Bear believes in ghosts, the narrator tries to explain that scientific principles only exist in our heads, and therefore are actually modern man's equivalent of ghosts:

"Modern man has his ghosts and spirits too, you know." "What?" "Oh, the laws of physics and of logic...the number system...the principle of algebraic substitution. These are ghosts. We just believe in them so thoroughly they seem real." "They seem real to me," John says. "I don't get it," says Chris. So I go on. "For example, it seems completely natural to presume that gravitation and the law of gravitation existed before Isaac Newton. It would sound nutty to think that until the seventeenth century there was no gravity." "Of course" "So when did this law start? Has it always existed?...What I'm driving at is the notion that before the beginning of the earth, before the sun and the stars were formed, before the primal generation of anything, the law of gravity existed." "Sure." "Sitting there, having no mass of its own, no energy of its own, not in anyone's mind because there wasn't anyone, not in space because there was no space either, not anywhere—this law of gravity still existed?" Now John seems not so sure. "If the law of gravity existed," I say, "I honestly don't know what a thing has to do to be non existent. It seems to me that law of gravity has passed every test of nonexistence there is...And yet it is still 'common sense' to believe that it existed." "I guess I'd have to think about it." "Well, I predict that if you think about it long enough you will find yourself going round and round and round and round until you finally reach only one possible, rational, intelligent conclusion. The law of gravity and gravity itself did not exist before Isaac Newton. No other conclusion makes sense. And what that means... is that that law of gravity exists nowhere except in people's heads! It's a ghost!"

The narrator uses logos in his discourse on scientific concepts by presenting his audience with an example—gravity—and asking them to consider their own experience of gravity as empirical evidence in support of his argument. He urges his friends to come to a "rational, intelligent conclusion" about the concept of gravity, instead of relying on conventional wisdom and unexamined assumptions.

Logos in Political Speeches

Politicians frequently use logos, often by citing statistics or examples, to persuade their listeners of the success or failure of policies, politicians, and ideologies.

Logos in Barack Obama's 2015 State of the Union Address

In this example, Obama cites historical precedent and economic data from past years to strengthen his argument that recent progress has been substantial and that the nation's economy is in good health:

But tonight, we turn the page. Tonight, after a breakthrough year for America, our economy is growing and creating jobs at the fastest pace since 1999. Our unemployment rate is now lower than it was before the financial crisis. More of our kids are graduating than ever before. More of our people are insured than ever before. And we are as free from the grip of foreign oil as we’ve been in almost 30 years.

Logos in Ronald Reagan's 1987 "Tear Down this Wall" Speech

In this speech, Reagan intends for his comparison between the poverty of East Berlin—controlled by the Communists—and the prosperity of Democratic West Berlin to serve as hard evidence supporting the economic superiority of Western capitalism. The way he uses specific details about the physical landscape of West Berlin as proof of Western capitalist economic superiority is a form of logos:

Where four decades ago there was rubble, today in West Berlin there is the greatest industrial output of any city in Germany--busy office blocks, fine homes and apartments, proud avenues, and the spreading lawns of parkland. Where a city's culture seemed to have been destroyed, today there are two great universities, orchestras and an opera, countless theaters, and museums. Where there was want, today there's abundance--food, clothing, automobiles--the wonderful goods of the Ku'damm. From devastation, from utter ruin, you Berliners have, in freedom, rebuilt a city that once again ranks as one of the greatest on earth...In the 1950s, Khrushchev [leader of the communist Soviet Union] predicted: "We will bury you." But in the West today, we see a free world that has achieved a level of prosperity and well-being unprecedented in all human history. In the Communist world, we see failure, technological backwardness, declining standards of health, even want of the most basic kind—too little food. Even today, the Soviet Union still cannot feed itself. After these four decades, then, there stands before the entire world one great and inescapable conclusion: Freedom leads to prosperity. Freedom replaces the ancient hatreds among the nations with comity and peace. Freedom is the victor.

Why Do Writers Use Logos?

It's important to note that the three modes of persuasion often mutually reinforce one another. They don't have to be used in isolation from one other, and the same sentence may even include examples of all three. While logos is different from both ethos (an appeal to the audience based on the speaker's authority) and pathos (an appeal to the audience's emotions), the use of logos can serve as a strong complement to the use of ethos and/or pathos —and vice versa.

For instance, if a politician lists the number of casualties in a war, or rattles off statistics relating to a national issue, these facts may well appeal to the audience's emotions as well as their intellect, thereby strengthening pathos as well as logos as elements in the speech. Consider this passage from Michelle Obama's 2015 speech at The Partnership for a Healthier America Summit, in which she updates listeners on the success of her Let's Move! project for improving children's nutrition:

I mean, just think about what our work together means for a child born today. Maybe that child will be one of the 1.6 million kids attending healthier daycare centers where fruits and vegetables have replaced cookies and juice. And when that child starts school, maybe she’ll be one of the over 30 million kids eating the healthier school lunches that we fought for. Maybe she’ll be one of the 2 million kids with a Let’s Move! salad bar in her school, or one of the nearly 9 million kids in Let’s Move! Active Schools who are getting 60 minutes of physical activity a day, or one of the 5 million kids soon attending healthier after-school programs.

While Obama includes statistics to persuade her audience that Let's Move! has been a success ( logos) , she's also using those facts and figures to stir up enthusiasm for her cause ( pathos).

Other Helpful Logos Resources

• The Wikipedia Page on Logos: A detailed explanation and history of the term.
• The Dictionary Definition of Logos: A definition encompassing the different meanings of the word logos.
• Logos on Youtube: A video from TED-Ed about the three modes of persuasion.

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Rhetorical Analysis Sample Essay

Harriet Clark

Ms. Rebecca Winter

13 Feb. 2015

Not Quite a Clean Sweep: Rhetorical Strategies in

Grose's "Cleaning: The Final Feminist Frontier”

A woman’s work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote “Cleaning: The Final Feminist Frontier,” published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the childcare and cooking, cleaning still falls unfairly on women. 3 Grose begins building her credibility with personal facts and reputable sources, citing convincing facts and statistics, and successfully employing emotional appeals; however, toward the end of the article, her attempts to appeal to readers’ emotions weaken her credibility and ultimately, her argument. 4

In her article, Grose first sets the stage by describing a specific scenario of house-cleaning with her husband after being shut in during Hurricane Sandy, and then she outlines the uneven distribution of cleaning work in her marriage and draws a comparison to the larger feminist issue of who does the cleaning in a relationship. Grose continues by discussing some of the reasons that men do not contribute to cleaning: the praise for a clean house goes to the woman; advertising and media praise men’s cooking and childcare, but not cleaning; and lastly, it is just not fun. Possible solutions to the problem, Grose suggests, include making a chart of who does which chores, dividing up tasks based on skill and ability, accepting a dirtier home, and making cleaning more fun with gadgets. 5

Throughout her piece, Grose uses many strong sources that strengthen her credibility and appeal to ethos, as well as build her argument. 6 These sources include, “sociologists Judith Treas and Tsui-o Tai,” “a 2008 study from the University of New Hampshire,” and “P&G North America Fabric Care Brand Manager, Matthew Krehbiel” (qtd. in Grose). 7 Citing these sources boosts Grose’s credibility by showing that she has done her homework and has provided facts and statistics, as well as expert opinions to support her claim. She also uses personal examples from her own home life to introduce and support the issue, which shows that she has a personal stake in and first-hand experience with the problem. 8

Adding to her ethos appeals, Grose uses strong appeals to logos, with many facts and statistics and logical progressions of ideas. 9 She points out facts about her marriage and the distribution of household chores: “My husband and I both work. We split midnight baby feedings ...but ... he will admit that he’s never cleaned the bathroom, that I do the dishes nine times out of ten, and that he barely knows how the washer and dryer work in the apartment we’ve lived in for over eight months.” 10 These facts introduce and support the idea that Grose does more household chores than her husband. Grose continues with many statistics:

[A]bout 55 percent of American mothers employed full time do some housework on an average day, while only 18 percent of employed fathers do. ... [W]orking women with children are still doing a week and a half more of “second shift” work each year than their male partners. ... Even in the famously gender-neutral Sweden, women do 45 minutes more housework a day than their male partners. 11

These statistics are a few of many that logically support her claim that it is a substantial and real problem that men do not do their fair share of the chores. The details and numbers build an appeal to logos and impress upon the reader that this is a problem worth discussing. 12

Along with strong logos appeals, Grose effectively makes appeals to pathos in the beginning and middle sections. 13 Her introduction is full of emotionally-charged words and phrases that create a sympathetic image; Grose notes that she “was eight months pregnant” and her husband found it difficult to “fight with a massively pregnant person.” 14 The image she evokes of the challenges and vulnerabilities of being so pregnant, as well as the high emotions a woman feels at that time effectively introduce the argument and its seriousness. Her goal is to make the reader feel sympathy for her. Adding to this idea are words and phrases such as, “insisted,” “argued,” “not fun,” “sucks” “headachey,” “be judged,” “be shunned” (Grose). All of these words evoke negative emotions about cleaning, which makes the reader sympathize with women who feel “judged” and shunned”—very negative feelings. Another feeling Grose reinforces with her word choice is the concept of fairness: “fair share,” “a week and a half more of ‘second shift’ work,” “more housework,” “more gendered and less frequent.” These words help establish the unfairness that exists when women do all of the cleaning, and they are an appeal to pathos, or the readers’ feelings of frustration and anger with injustice. 15

However, the end of the article lacks the same level of effectiveness in the appeals to ethos. 16 For example, Grose notes that when men do housework, they are considered to be “’enacting “small instances of gender heroism,” or ‘SIGH’s’—which, barf.” 17 The usage of the word “barf” is jarring to the reader; unprofessional and immature, it is a shift from the researched, intelligent voice she has established and the reader is less likely to take the author seriously. This damages the strength of her credibility and her argument. 18

Additionally, her last statement in the article refers to her husband in a way that weakens the argument. 19 While returning to the introduction’s hook in the conclusion is a frequently-used strategy, Grose chooses to return to her discussion of her husband in a humorous way: Grose discusses solutions, and says there is “a huge, untapped market ... for toilet-scrubbing iPods. I bet my husband would buy one.” 20 Returning to her own marriage and husband is an appeal to ethos or personal credibility, and while that works well in the introduction, in the conclusion, it lacks the strength and seriousness that the topic deserves and was given earlier in the article. 21

Though Grose begins the essay by effectively persuading her readers of the unfair distribution of home-maintenance cleaning labor, she loses her power in the end, where she most needs to drive home her argument. Readers can see the problem exists in both her marriage and throughout the world; however, her shift to humor and sarcasm makes the reader not take the problem as seriously in the end. 22 Grose could have more seriously driven home the point that a woman’s work could be done: by a man. 23

Works Cited

Grose, Jessica. “Cleaning: The Final Feminist Frontier.” New Republic. The New Republic, 19 Mar. 2013. Web. 28 Mar. 2014.

• Article author's claim or purpose
• Summary of the article's main point in the second paragraph (could also be in the introduction)
• Third paragraph begins with a transition and topic sentence that reflects the first topic in the thesis
• Quotes illustrate how the author uses appeals to ethos
• Analysis explains how the quotes show the effective use of ethos as noted in the thesis
• Transition and topic sentence about the second point from the thesis
• Quote that illustrates appeals to logos
• Analysis explains how the quotes show the effective use of logos, as noted in the thesis
• Transition and topic sentence about the third point from the thesis
• Quotes that illustrate appeals to pathos
• Analysis explains how the quotes show the effective use of pathos, as noted in the thesis
• Transition and topic sentence about fourth point from the thesis
• Quote illustrates how the author uses appeal to ethos
• Analysis explains how quote supports thesis
• Transition and topic sentence about fourth point from thesis
• Conclusion returns to the ideas in the thesis and further develops them
• Last sentence returns to the hook in the introduction

Learn more about the " Rhetorical Analysis Graphic Organizer ."

Learn more about " Pathos, Logos, and Ethos ."

Chapter 6: Thinking and Analyzing Rhetorically

6.4 Rhetorical Appeals: Logos, Pathos, and Ethos Defined

Melanie Gagich & Emilie Zickel

Rhetoric, as the previous chapters have discussed, is the way that authors use and manipulate language in order to persuade an audience. Once we understand the rhetorical situation out of which a text is created (why it was written, for whom it was written, by whom it was written, how the medium in which it was written creates certain constraints, or perhaps freedoms of expression), we can look at how all of those contextual elements shape the author’s creation of the text.

We can look first at the classical rhetorical appeals, which are the three ways to classify authors’ intellectual, moral, and emotional approaches to getting the audience to have the reaction that the author hopes for.

Rhetorical Appeals

Rhetorical appeals refer to ethos, pathos, and logos. These are classical Greek terms, dating back to Aristotle, who is traditionally seen as the father of rhetoric. To be rhetorically effective (and thus persuasive), an author must engage the audience in a variety of compelling ways, which involves carefully choosing how to craft his or her argument so that the outcome, audience agreement with the argument or point, is achieved. Aristotle defined these modes of engagement and gave them the terms that we still use today: logos, pathos, and ethos.

Logos: Appeal to Logic

Logic. Reason. Rationality. Logos is brainy and intellectual, cool, calm, collected, objective.

When an author relies on logos, it means that he or she is using logic, careful structure, and objective evidence to appeal to the audience. An author can appeal to an audience’s intellect by using information that can be fact checked (using multiple sources) and thorough explanations to support key points. Additionally, providing a solid and non-biased explanation of one’s argument is a great way for an author to invoke logos.

For example, if I were trying to convince my students to complete their homework, I might explain that I understand everyone is busy and they have other classes (non-biased), but the homework will help them get a better grade on their test (explanation). I could add to this explanation by providing statistics showing the number of students who failed and didn’t complete their homework versus the number of students who passed and did complete their homework (factual evidence).

Logical appeals rest on rational modes of thinking , such as

• Comparison –  a comparison between one thing (with regard to your topic) and another, similar thing to help support your claim. It is important that the comparison is fair and valid – the things being compared must share significant traits of similarity.
• Cause/effect thinking –  you argue that X has caused Y, or that X is likely to cause Y to help support your claim. Be careful with the latter – it can be difficult to predict that something “will” happen in the future.
• Deductive reasoning –  starting with a broad, general claim/example and using it to support a more specific point or claim
• Inductive reasoning –  using several specific examples or cases to make a broad generalization
• Exemplification –  use of many examples or a variety of evidence to support a single point
• Elaboration – moving beyond just including a fact, but explaining the significance or relevance of that fact
• Coherent thought – maintaining a well organized line of reasoning; not repeating ideas or jumping around

Pathos: Appeal to Emotions

When an author relies on pathos, it means that he or she is trying to tap into the audience’s emotions to get them to agree with the author’s claim. An author using pathetic appeals wants the audience to feel something: anger, pride, joy, rage, or happiness.  For example, many of us have seen the ASPCA commercials that use photographs of injured puppies, or sad-looking kittens, and slow, depressing music to emotionally persuade their audience to donate money.

Pathos-based rhetorical strategies are any strategies that get the audience to “open up” to the topic, the argument, or to the author. Emotions can make us vulnerable, and an author can use this vulnerability to get the audience to believe that his or her argument is a compelling one.

Pathetic appeals might include

• Expressive descriptions of people, places, or events that help the reader to feel or experience those events
• Vivid imagery  of people, places or events that help the reader to feel like he or she is seeing  those events
• Sharing  personal stories that make the reader feel a connection to, or empathy for, the person being described
• Using emotion-laden   vocabulary  as a way to put the reader into that specific emotional mindset (what is the author trying to make the audience feel? and how is he or she doing that?)
• Using any information that will evoke an emotional response from the audience . This could involve making the audience feel empathy or disgust for the person/group/event being discussed, or perhaps connection to or rejection of the person/group/event being discussed.

When reading a text, try to locate when the author is trying to convince the reader using emotions because, if used to excess, pathetic appeals can indicate a lack of substance or emotional manipulation of the audience. See the links below about fallacious pathos for more information.

Ethos: Appeal to Values/Trust

Ethical appeals have two facets: audience values and authorial credibility/character.

On the one hand, when an author makes an ethical appeal, he or she is attempting to  tap into the  values or ideologies that the audience holds , for example, patriotism, tradition, justice, equality, dignity for all humankind, self preservation, or other specific social, religious or philosophical values (Christian values, socialism, capitalism, feminism, etc.). These values can sometimes feel very close to emotions, but they are felt on a social level rather than only on a personal level. When an author evokes the values that the audience cares about as a way to justify or support his or her argument, we classify that as ethos. The audience will feel that the author is making an argument that is “right” (in the sense of moral “right”-ness, i.e., “My argument rests upon that values that matter to you. Therefore, you should accept my argument”). This first part of the definition of ethos, then, is focused on the audience’s values.

On the other hand, this sense of referencing what is “right” in an ethical appeal connects to the other sense of ethos: the  author. Ethos that is centered on the author revolves around two concepts: the credibility of the author and his or her character.

Credibility of the speaker/author is determined by his or her knowledge and expertise in the subject at hand. For example, if you are learning about Einstein’s Theory of Relativity, would you rather learn from a professor of physics or a cousin who took two science classes in high school thirty years ago? It is fair to say that, in general, the professor of physics would have more credibility to discuss the topic of physics. To establish his or her credibility, a n author may draw attention to who he or she is or what kinds of experience he or she has with the topic being discussed as an ethical appeal (i.e., “Because I have experience with this topic –  and I know my stuff! – you should trust what I am saying about this topic”). Some authors do not have to establish their credibility because the audience already knows who they are and that they are credible.

Character  is another aspect of ethos, and it   is different from credibility because it involves personal history and even personality traits. A person can be credible but lack character or vice versa. For example, in politics, sometimes the most experienced candidates – those who might be the most credible candidates – fail to win elections because voters do not accept their character. Politicians take pains to shape their character as leaders who have the interests of the voters at heart. The candidate who successfully proves to the voters (the audience) that he or she has the type of character that they can trust is more likely to win.

Thus, ethos comes down to trust. How can the author get the audience to trust him or her so that they will accept his or her argument? How can the the author make him or herself appear as a credible speaker who embodies the character traits that the audience values?

In building ethical appeals, we see authors

• Referring either directly or indirectly to the values that matter to the intended audience (so that the audience will trust the speaker)
• Using language, phrasing, imagery, or other writing styles common to people who hold those values, thereby “talking the talk” of people with those values (again, so that the audience is inclined to trust the speaker)
• Referring to their experience and/or authority with the topic (and therefore demonstrating their credibility)
• Referring to their own character, or making an effort to build their character in the text

When reading, you should always think about the author’s credibility regarding the subject as well as his or her character. Here is an example of a rhetorical move that connects with ethos: when reading an article about abortion, the author mentions that she has had an abortion. That is an example of an ethical move because the author is creating credibility via anecdotal evidence and first person narrative. In a rhetorical analysis project, it would be up to you, the analyzer, to point out this move and associate it with a rhetorical strategy.

 When writers misuse Logos, Pathos, or Ethos, arguments can be weakened

Above, we defined and described what logos, pathos, and ethos are and why authors may use those strategies. Sometimes, using a combination of logical, pathetic, and ethical appeals leads to a sound, balanced, and persuasive argument. It is important to understand, though, that using rhetorical appeals does not always lead to a sound, balanced argument.

In fact, any of the appeals could be misused or overused. When that happens, arguments can be weakened.

To see what a misuse of logical appeals might consist of, see the next chapter,   Logical Fallacies.

To see how authors can overuse emotional appeals and turn-off their target audience, visit the following link from WritingCommons.org :   Fallacious Pathos . 

To see how ethos can be misused or used in a manner that may be misleading, visit the following link to WritingCommons.org :  Fallacious Ethos

A Guide to Rhetoric, Genre, and Success in First-Year Writing by Melanie Gagich & Emilie Zickel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Logos (Rhetoric)

Glossary of Grammatical and Rhetorical Terms

• An Introduction to Punctuation
• Ph.D., Rhetoric and English, University of Georgia
• M.A., Modern English and American Literature, University of Leicester
• B.A., English, State University of New York

In classical rhetoric , logos is the means of persuasion by demonstration of logical proof, real or apparent. Plural: logoi . Also called  rhetorical argument , logical proof , and  rational appeal .

Logos is one of the three kinds of artistic proof in Aristotle's rhetorical theory.

" Logos has many meanings," notes George A. Kennedy. "[I]t is anything that is 'said,' but that can be a word, a sentence, part of a speech or of a written work, or a whole speech. It connotes the content rather than the style (which would be lexis ) and often implies logical reasoning. Thus it can also mean ' argument ' and 'reason' . . .. Unlike ' rhetoric ,' with its sometimes negative connotations , logos  [in the classical era] was consistently regarded as a positive factor in human life" ( A New History of Classical Rhetoric , 1994). 

From the Greek, "speech, word, reason"

Examples and Observations

• "Aristotle's third element of proof [after ethos and pathos ] was logos or logical proof. . . . Like Plato, his teacher, Aristotle would have preferred that speakers use correct reasoning, but Aristotle's approach to life was more pragmatic than Plato's, and he wisely observed that skilled speakers could persuade by appealing to proofs that seemed true."
• Logos and the Sophists "Virtually every person considered a Sophist by posterity was concerned with instruction in logos . According to most accounts, the teaching of the skills of public argument was the key to the Sophists' financial success, and a good part of their condemnation by Plato..."
• Logos in Plato's Phaedrus "Retrieving a more sympathetic Plato includes retrieving two essential Platonic notions. One is the very broad notion of logos that is at work in Plato and the sophists, according to which 'logos' means speech, statement, reason, language, explanation, argument, and even the intelligibility of the world itself. Another is the notion, found in Plato's Phaedrus , that logos has its own special power, psychagogia , leading the soul, and that rhetoric is an attempt to be an art or discipline of this power."
• Logos in Aristotle's Rhetoric - "Aristotle's great innovation in the Rhetoric is the discovery that argument is the center of the art of persuasion. If there are three sources of proof, logos , ethos, and pathos, then logos is found in two radically different guises in the Rhetoric . In I.4-14, logos is found in enthymemes , the body of proof; form and function are inseparable; In II.18-26 reasoning has force of its own. I.4-14 is hard for modern readers because it treats persuasion as logical, rather than emotional or ethical, but it is not in any easily recognizable sense formal."
• Logos vs. Mythos "The logos of sixth- and fifth-century [BC] thinkers is best understood as a rationalistic rival to traditional mythos --the religious worldview preserved in epic poetry. . . . The poetry of the time performed the functions now assigned to a variety of educational practices: religious instruction, moral training, history texts, and reference manuals (Havelock 1983, 80). . . . Because the vast majority of the population did not read regularly, poetry was preserved communication that served as Greek culture's preserved memory."
• Signs : What signs show that this might be true?
• Induction : What  examples  can I use? What conclusion can I draw from the examples? Can my readers make the "inductive leap" from the examples to an acceptance of the conclusion?
• Cause : What is the main cause of the controversy? What are the effects?
• Deduction : What conclusions will I draw? What general principles, warrants, and examples are they based on?
• Analogies : What  comparisons  can I make? Can I show that what happened in the past might happen again or that what happened in one case might happen in another?
• Definition : What do I need to define?
• Statistics : What statistics can I use? How should I present them 

Pronunciation

• Halford Ryan,  Classical Communication for the Contemporary Communicator . Mayfield, 1992
• Edward Schiappa,  Protagoras, and Logos: A Study in Greek Philosophy and Rhetoric , 2nd ed. University of South Carolina Press, 2003
• James Crosswhite,  Deep Rhetoric: Philosophy, Reason, Violence, Justice, Wisdom . The University of Chicago Press, 2013
• Eugene Garver,  Aristotle's Rhetoric: An Art of Character . The University of Chicago Press, 1994
• Edward Schiappa,  The Beginnings of Rhetorical Theory in Classical Greece . Yale University Press, 1999
• N. Wood,  Perspectives on Argument . Pearson, 2004
• Artistic Proofs: Definitions and Examples
• Proof in Rhetoric
• Definition and Examples of Ethos in Classical Rhetoric
• Techne (Rhetoric)
• What Is Rhetoric?
• Pathos in Rhetoric
• Use Social Media to Teach Ethos, Pathos and Logos
• Definition and Examples of Dialectic in Rhetoric
• Definition and Examples of the New Rhetorics
• Situated Ethos in Rhetoric
• Persuasion and Rhetorical Definition
• What Is Phronesis?
• Definition and Examples of Pistis in Classical Rhetoric
• The Meaning of Rhetor
• Invented Ethos (Rhetoric)
• Ethos, Logos, Pathos for Persuasion

How to Write a Rhetorical Analysis: Full Guide

Have you ever been completely fascinated by a speech or ad, wondering how it managed to convince you so effectively? From powerful political speeches to catchy commercials, persuasion is all around us, shaping our thoughts and choices every day.

In this guide, we'll explain all about a rhetorical analysis essay. We'll break down the clever tricks writers and speakers use to win over their audience, like how they choose their words carefully and play with our emotions. This article will give you the tools you need to understand and analyze texts more deeply. So, let’s jump right in and start by understanding the nature of this assignment first.

What is a Rhetorical Analysis Essay

A rhetorical analysis essay is a type of essay where you examine how authors or speakers use words, phrases, and other techniques to influence or persuade their audience. This type of essay focuses on analyzing the strategies used by the writer or speaker to achieve their purpose, whether it's to inform, persuade, entertain, or provoke.

You'll dissect the text or speech into its components, looking at how each part contributes to the overall message. This might involve examining the introduction, thesis statement, body paragraphs, evidence, and conclusion.

Once you've identified the strategies used, you'll assess their effectiveness in achieving the author's or speaker's purpose. This involves considering the intended audience, context, and the impact of the communication.

As per our essay writing service , some common topics for rhetorical analysis include analyzing speeches by influential leaders, dissecting political advertisements, or examining the rhetoric used in literary works.

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Rhetorical Analysis Topic Ideas

Now that we've grasped the essence of a rhetorical analysis essay let's explore some potential topics you might consider for your own analysis. Here are 15 specific ideas to get you started:

• The Use of Metaphors in Barack Obama's 'Yes We Can' Speech
• Visual Rhetoric in Dove's 'Real Beauty' Advertising Campaign
• The Role of Irony in Jonathan Swift's 'A Modest Proposal'
• The Manipulation of Emotions in Coca-Cola's 'Share a Coke' Campaign
• The Repetition Technique in Winston Churchill's 'We Shall Fight on the Beaches' Speech
• The Argument Structure in Michelle Obama's Speech on Education
• The Use of Imagery in Edgar Allan Poe's 'The Raven'
• Gender Stereotypes in Old Spice's 'The Man Your Man Could Smell Like' Ad
• Satirical Elements in George Orwell's 'Animal Farm'
• The Influence of Tone in Greta Thunberg's Climate Change Speeches
• Political Symbolism in Banksy's Street Art
• Humor as Persuasion in Ellen DeGeneres' Stand-Up Comedy
• The Power of Silence in Emma Watson's UN Speech on Gender Equality
• Ethical Appeals in ASPCA's Animal Rights Advertisements
• The Cultural References in Super Bowl Commercials: A Case Study

How to Write a Rhetorical Analysis

Understanding how to start a rhetorical analysis essay involves dissecting a piece of communication to learn how it works and what effect it aims to achieve. This analytical process typically includes five paragraphs and three main parts: an introduction, three body paragraphs, and a conclusion. Below, our analytical essay writing service will explain each in more detail

Major Rhetorical Elements

Before heading towards the analysis process, it's essential to grasp some key rhetorical concepts that will help guide your examination of the text or speech. These concepts provide a framework for understanding how authors and speakers use language to persuade and influence their audience.

Ethos, pathos logos in rhetorical analysis form the foundation of persuasive communication and are often intertwined in rhetorical strategies. Ethos refers to the credibility or authority of the speaker or author. Pathos involves appealing to the audience's emotions, while logos appeals to reason and logic.

There are also other rhetorical devices that are specific techniques or patterns of language used to convey meaning or evoke particular responses. Examples include metaphor, simile, imagery, irony, repetition, and hyperbole. Recognizing and analyzing these devices can provide insight into the author's intended message and its impact on the audience.

Tone and mood also play crucial roles in shaping the audience's perception and response to the communication. Tone refers to the author's attitude toward the subject matter, while mood describes the emotional atmosphere created by the text.

Whether you ask us - write my essay , or tackle the task yourself, familiarizing yourself with these concepts will help you analyze the text and persuade the audience more effectively.

Understanding Rhetorical Appeals

First off, what is ethos in rhetorical analysis? Well, it revolves around establishing the credibility and authority of the speaker or author. This appeal seeks to convince the audience that the communicator is trustworthy, knowledgeable, and reliable. Ethos in rhetorical analysis can be built through various means, including:

• Professional Credentials : Demonstrating expertise in the subject matter through relevant qualifications or experience.
• Personal Character : Highlighting traits such as honesty, integrity, and sincerity to engender trust and respect.
• Association : Aligning oneself with respected individuals, institutions, or causes to enhance credibility by association.

For instance, in a health-related speech, a doctor might leverage their medical expertise and professional experience (credentials) to establish ethos. Similarly, a celebrity endorsing a product is using their fame and reputation (association) to persuade consumers.

Now, let's understand what is pathos in rhetorical analysis. Pathos involves appealing to the audience's emotions, aiming to evoke feelings such as empathy, sympathy, joy, anger, or fear. This emotional connection can be a powerful tool for persuasion, as it resonates with the audience on a personal level. Strategies for employing pathos in rhetorical analysis include:

• Vivid Imagery : Painting a vivid picture or narrative that elicits strong emotional responses from the audience.
• Anecdotes : Sharing personal stories or anecdotes that evoke empathy or sympathy and make the message more relatable.
• Language Choice : Using emotive language, sensory details, and rhetorical devices to evoke specific emotional reactions.

For example, in a charity advertisement for children in need, images of impoverished and suffering children coupled with heart-wrenching stories (anecdotes) are used to evoke feelings of compassion and a desire to help.

Lastly, what is logos in rhetorical analysis, you may ask. It appeals to reason and logic, aiming to persuade the audience through rational argumentation and evidence. This appeal relies on facts, statistics, logical reasoning, and sound arguments to convince the audience of the validity of the message. Strategies for employing logos in rhetorical analysis include:

• Factual Evidence : Providing empirical data, research findings, or expert opinions to support the argument.
• Logical Reasoning : Presenting a well-structured argument with clear premises and conclusions that logically follow one another.
• Counterarguments : Addressing potential counterarguments and refuting them with logical reasoning and evidence.

For instance, in a persuasive essay advocating for environmental conservation, the author might present scientific data on climate change (factual evidence) and use logical reasoning to explain the consequences of inaction.

Text and Context

Text analysis involves closely examining the language, structure, and rhetorical devices employed within the communication. This includes identifying key themes, rhetorical appeals, persuasive strategies, and stylistic elements used by the author or speaker to convey their message.

For example, in a political speech advocating for healthcare reform, text analysis might involve identifying the use of rhetorical appeals such as ethos (e.g., highlighting the speaker's experience in healthcare policy), pathos (e.g., sharing anecdotes of individuals struggling with medical costs), and logos (e.g., presenting statistics on healthcare affordability).

Contextual analysis involves considering the broader social, cultural, and historical factors that shape communication and influence its reception. This includes examining the audience demographics, the political and cultural climate, the historical events surrounding the communication, and any relevant societal norms or values.

For instance, when analyzing a historical speech advocating for civil rights, contextual research paper writers might involve considering the social and political context of the time, including prevailing attitudes towards race, ongoing civil rights movements, and recent legislative developments.

Claims, Supports, and Warrants

A claim is a statement or assertion that the author or speaker is advocating for or seeking to prove. Claims can take various forms, including factual claims (assertions of fact), value claims (judgments about what is good or bad), and policy claims (proposals for action). For example, in an argumentative essay about the importance of exercise, the claim might be that regular physical activity is essential for maintaining good health.

Supports are the evidence, reasoning, or examples provided to substantiate and strengthen the claims being made. Supports can take many forms, including empirical data, expert testimony, personal anecdotes, logical reasoning, and analogies. The quality and relevance of the supports provided play a critical role in the persuasiveness of the argument.

Continuing with the example of the argumentative essay about exercise, supports might include scientific studies demonstrating the health benefits of physical activity, testimonials from fitness experts, and personal stories of individuals who have experienced positive changes from incorporating exercise into their routine.

Warrants are the underlying assumptions or principles that connect the supports to the claims. They provide the reasoning or justification for why the supports are relevant and valid evidence for supporting the claims. Warrants are often implicit rather than explicit and require careful analysis to uncover. In the context of the essay on exercise, the warrant connecting the supports to the claim might be the assumption that actions that promote good health are inherently valuable and worthy of pursuit.

Rhetorical Analysis Essay Outline

Whether you opt for the option to buy essay or start writing it yourself, it's important to use a clear plan to organize your thoughts well. This plan usually includes four main steps, each looking at different parts of your analysis.

Analyzing the Text

Before writing a rhetorical analysis, take the time to thoroughly analyze the text you'll be examining. This means more than just skimming through it; it requires a thorough understanding of its subtleties and complexities. Here are some questions to guide your analysis:

• How does the text try to sway its audience? What methods does it use to convince or influence them?
• Which rhetorical appeals—ethos (credibility), pathos (emotion), logos (logic)—does the author use, and how do they contribute to the overall argument?
• What specific rhetorical devices and strategies does the author employ to effectively convey their message? Are there any patterns or recurring motifs?
• How does the structure of the text contribute to its persuasive power or overall impact?
• Are there any cultural, historical, or contextual factors that influence how the text is perceived or understood?

By scrutinizing the text in this manner, you'll gain a deeper understanding of how it functions and the techniques employed by the author to achieve their desired effect.

Rhetorical Analysis Introduction

The introduction sets the stage for your analysis by providing essential context and framing the discussion. Start by introducing the text you're analyzing, including the author's name and the title of the work. Provide some background information to give context to your analysis. For example, if you're analyzing a speech, mention the occasion or event where it was delivered.

Next, summarize the main arguments or claims made by the author. Highlight the rhetorical techniques they use to persuade their audience. Are they appealing to logic, emotion, credibility, or a combination of these? Use specific examples from the text to illustrate these techniques discussed by our dissertation service .

For instance, if you're analyzing a speech on climate change, mention the speaker's expertise in environmental science to establish credibility. Summarize the key points they make about the consequences of inaction and the urgent need for change.

Finally, conclude your introduction with a clear thesis statement. This statement should encapsulate the main argument or purpose of your analysis.

Rhetorical Analysis Body Paragraph

The body paragraphs form the crux of your analysis, where you delve into the details of the text and dissect its rhetorical strategies. Each paragraph should focus on a specific aspect of the text, such as the use of ethos, pathos, logos, or specific rhetorical devices.

Utilize Aristotle's rhetorical triangle and other key concepts introduced earlier to guide your analysis. Provide quotations or examples from the text to illustrate your points and explain why the author chose certain approaches. Evaluate the effectiveness of these strategies in achieving the author's goals and persuading the audience.

For instance, if you're discussing the use of pathos in a marketing campaign, analyze the emotional appeal of the imagery or language used and consider how it resonates with the target audience.

Rhetorical Analysis Conclusion

In the conclusion, it's crucial to reinforce your main arguments and evaluate the author's effectiveness in achieving their goals, whether you're writing an MLA or APA essay format . Reflect on the overall impact of the text on both its immediate audience and society at large, underscoring the importance of your analysis.

Resist the temptation to introduce new ideas in the conclusion. Instead, draw upon the points you've already explored in the body of your essay to strengthen your analysis. Conclude with a poignant statement that resonates with your readers, encapsulating the essence of your interpretation and leaving a lasting impression. This final remark should tie together the threads of your analysis, leaving the reader with a deeper understanding of the text's rhetorical strategies and significance.

Rhetorical Analysis Essay Example

In this section, you'll discover two essay samples that skillfully demonstrate the application of rhetorical analysis. These examples offer insightful insights into the effective use of rhetorical techniques in writing.

5 Rhetorical Analysis Essay Tips

Here are five focused tips that will help you lay a solid foundation for your examination.

• Dissect Rhetorical Strategies : Break down the text to identify specific rhetorical devices such as metaphor, simile, or parallelism.
• Evaluate Tone and Diction : Pay attention to the author's tone and word choice. Analyze how these elements contribute to the overall mood of the text.
• Probe Ethos, Pathos, Logos : Explore how the author establishes credibility (ethos), evokes emotions (pathos), and employs logic (logos) to sway the audience.
• Contextualize Historical Significance : Consider the historical, cultural, and social backdrop against which the text was written.
• Craft a Structured Analysis : Organize your essay with a clear introduction, body paragraphs focusing on specific rhetorical elements, and a conclusion that synthesizes your findings.

Final Words

As we near the end, it's important to analyze carefully whether you're examining a speech, an advertisement, or a story. Pay attention to the smart tactics that influence our thinking. It's all about revealing how we communicate and relate to one another. Ultimately, understanding rhetoric offers a fresh perspective on the world beyond just academic success.

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What is a Rhetorical Analysis Essay?

How to structure a rhetorical analysis essay, how to write a rhetorical analysis essay, related articles.

An Example for Rhetorical Analysis

A publish.illinois.edu site

What is Logos？

Logos is the core of an argument. When we talk about an argument’s Logos, we look at its logic. Logos persuades people from a rational level through solid facts, rigorous derivation, and reasonable cause and effect. Generally, all the methods try to support a view logically can be seen as Logos.

An Analysis Example:

As to the specific part that can show this paper’s logic, I find the following respects. First is the big frame of the paper. The writing order follows the basic format of an academic paper, where the abstract, keywords, introduction, main content, and conclusion appear sequentially. This basic structure ensures that academic readers can read and find the information they seek easily. Second, the main body is divided into four big parts, where benefits of seedbanks from different levels are shown from shallow to deep , from obvious to potential , and from short-term to long-term . To preserve genetic diversity, discourage genetic erosion, and maintain the evolutionary potential for future plant breeding are the main claims in the paper (Peres 96). Also, the author considered the opposite view and rebutted it, making this paper a more thoughtful one. It is a highly logical order that can deepen readers’ knowledge and understanding of the value of seed banks gradually as they continue to read.

Reference management. Clean and simple.

How to write a rhetorical analysis

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

• Step 1: Plan and prepare
• Step 2: Write your introduction
• Step 3: Write the body
• Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

Related articles.

Rhetoric is the art of persuasion and aims to study writers’ or speakers' techniques to inform, persuade, or motivate their audience. Thus, a rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were.

This will generally involve analyzing a specific text and considering the following aspects to connect the rhetorical situation to the text:

• Does the author successfully support the thesis or claims made in the text? Here, you’ll analyze whether the author holds to their argument consistently throughout the text or whether they wander off-topic at some point.
• Does the author use evidence effectively considering the text’s intended audience? Here, you’ll consider the evidence used by the author to support their claims and whether the evidence resonates with the intended audience.
• What rhetorical strategies the author uses to achieve their goals. Here, you’ll consider the word choices by the author and whether these word choices align with their agenda for the text.
• The tone of the piece. Here, you’ll consider the tone used by the author in writing the piece by looking at specific words and aspects that set the tone.
• Whether the author is objective or trying to convince the audience of a particular viewpoint. When it comes to objectivity, you’ll consider whether the author is objective or holds a particular viewpoint they want to convince the audience of. If they are, you’ll also consider whether their persuasion interferes with how the text is read and understood.
• Does the author correctly identify the intended audience? It’s important to consider whether the author correctly writes the text for the intended audience and what assumptions the author makes about the audience.
• Does the text make sense? Here, you’ll consider whether the author effectively reasons, based on the evidence, to arrive at the text’s conclusion.
• Does the author try to appeal to the audience’s emotions? You’ll need to consider whether the author uses any words, ideas, or techniques to appeal to the audience’s emotions.
• Can the author be believed? Finally, you’ll consider whether the audience will accept the arguments and ideas of the author and why.

Summing up, unlike summaries that focus on what an author said, a rhetorical analysis focuses on how it’s said, and it doesn’t rely on an analysis of whether the author was right or wrong but rather how they made their case to arrive at their conclusions.

Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

Now that we’ve seen what rhetorical analysis is, let’s consider some of its key concepts .

Any rhetorical analysis starts with the rhetorical situation which identifies the relationships between the different elements of the text. These elements include the audience, author or writer, the author’s purpose, the delivery method or medium, and the content:

• Audience: The audience is simply the readers of a specific piece of text or content or printed material. For speeches or other mediums like film and video, the audience would be the listeners or viewers. Depending on the specific piece of text or the author’s perception, the audience might be real, imagined, or invoked. With a real audience, the author writes to the people actually reading or listening to the content while, for an imaginary audience, the author writes to an audience they imagine would read the content. Similarly, for an invoked audience, the author writes explicitly to a specific audience.
• Author or writer: The author or writer, also commonly referred to as the rhetor in the context of rhetorical analysis, is the person or the group of persons who authored the text or content.
• The author’s purpose: The author’s purpose is the author’s reason for communicating to the audience. In other words, the author’s purpose encompasses what the author expects or intends to achieve with the text or content.
• Alphabetic text includes essays, editorials, articles, speeches, and other written pieces.
• Imaging includes website and magazine advertisements, TV commercials, and the like.
• Audio includes speeches, website advertisements, radio or tv commercials, or podcasts.
• Context: The context of the text or content considers the time, place, and circumstances surrounding the delivery of the text to its audience. With respect to context, it might often also be helpful to analyze the text in a different context to determine its impact on a different audience and in different circumstances.

An author will use claims, supports, and warrants to build the case around their argument, irrespective of whether the argument is logical and clearly defined or needs to be inferred by the audience:

• Claim: The claim is the main idea or opinion of an argument that the author must prove to the intended audience. In other words, the claim is the fact or facts the author wants to convince the audience of. Claims are usually explicitly stated but can, depending on the specific piece of content or text, be implied from the content. Although these claims could be anything and an argument may be based on a single or several claims, the key is that these claims should be debatable.
• Support: The supports are used by the author to back up the claims they make in their argument. These supports can include anything from fact-based, objective evidence to subjective emotional appeals and personal experiences used by the author to convince the audience of a specific claim. Either way, the stronger and more reliable the supports, the more likely the audience will be to accept the claim.
• Warrant: The warrants are the logic and assumptions that connect the supports to the claims. In other words, they’re the assumptions that make the initial claim possible. The warrant is often unstated, and the author assumes that the audience will be able to understand the connection between the claims and supports. In turn, this is based on the author’s assumption that they share a set of values and beliefs with the audience that will make them understand the connection mentioned above. Conversely, if the audience doesn’t share these beliefs and values with the author, the argument will not be that effective.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. As a result, an author may combine all three appeals to convince their audience:

• Ethos: Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.
• Logos: Logos refers to the reasoned argument the author uses to persuade their audience. In other words, it refers to the reasons or evidence the author proffers in substantiation of their claims and can include facts, statistics, and other forms of evidence. For this reason, logos is also the dominant approach in academic writing where authors present and build up arguments using reasoning and evidence.
• Pathos: Through pathos, also referred to as the pathetic appeal, the author attempts to evoke the audience’s emotions through the use of, for instance, passionate language, vivid imagery, anger, sympathy, or any other emotional response.

To write a rhetorical analysis, you need to follow the steps below:

With a rhetorical analysis, you don’t choose concepts in advance and apply them to a specific text or piece of content. Rather, you’ll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

Here, it might be helpful to use the SOAPSTone technique to identify the components of the work. SOAPSTone is a common acronym in analysis and represents the:

• Speaker . Here, you’ll identify the author or the narrator delivering the content to the audience.
• Occasion . With the occasion, you’ll identify when and where the story takes place and what the surrounding context is.
• Audience . Here, you’ll identify who the audience or intended audience is.
• Purpose . With the purpose, you’ll need to identify the reason behind the text or what the author wants to achieve with their writing.
• Subject . You’ll also need to identify the subject matter or topic of the text.
• Tone . The tone identifies the author’s feelings towards the subject matter or topic.

Apart from gathering the information and analyzing the components mentioned above, you’ll also need to examine the appeals the author uses in writing the text and attempting to persuade the audience of their argument. Moreover, you’ll need to identify elements like word choice, word order, repetition, analogies, and imagery the writer uses to get a reaction from the audience.

Once you’ve gathered the information and examined the appeals and strategies used by the author as mentioned above, you’ll need to answer some questions relating to the information you’ve collected from the text. The answers to these questions will help you determine the reasons for the choices the author made and how well these choices support the overall argument.

Here, some of the questions you’ll ask include:

• What was the author’s intention?
• Who was the intended audience?
• What is the author’s argument?
• What strategies does the author use to build their argument and why do they use those strategies?
• What appeals the author uses to convince and persuade the audience?
• What effect the text has on the audience?

Keep in mind that these are just some of the questions you’ll ask, and depending on the specific text, there might be others.

Once you’ve done your preparation, you can start writing the rhetorical analysis. It will start off with an introduction which is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text.

The introduction also summarizes the text and the main ideas you’ll discuss in your analysis. Most importantly, however, is your thesis statement . This statement should be one sentence at the end of the introduction that summarizes your argument and tempts your audience to read on and find out more about it.

After your introduction, you can proceed with the body of your analysis. Here, you’ll write at least three paragraphs that explain the strategies and techniques used by the author to convince and persuade the audience, the reasons why the writer used this approach, and why it’s either successful or unsuccessful.

You can structure the body of your analysis in several ways. For example, you can deal with every strategy the author uses in a new paragraph, but you can also structure the body around the specific appeals the author used or chronologically.

No matter how you structure the body and your paragraphs, it’s important to remember that you support each one of your arguments with facts, data, examples, or quotes and that, at the end of every paragraph, you tie the topic back to your original thesis.

Finally, you’ll write the conclusion of your rhetorical analysis. Here, you’ll repeat your thesis statement and summarize the points you’ve made in the body of your analysis. Ultimately, the goal of the conclusion is to pull the points of your analysis together so you should be careful to not raise any new issues in your conclusion.

After you’ve finished your conclusion, you’ll end your analysis with a powerful concluding statement of why your argument matters and an invitation to conduct more research if needed.

A rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were. Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

The steps to write a rhetorical analysis include:

Your rhetorical analysis introduction is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text. The introduction also summarizes the text and the main ideas you’ll discuss in your analysis.

Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. The 3 types of appeals are ethos, logos, and pathos.

9.4 Annotated Student Sample: “Rhetorical Analysis: Evicted by Matthew Desmond” by Eliana Evans

Learning outcomes.

By the end of this section, you will be able to:

• Identify the ways a student writer has analyzed the rhetorical strategies in a persuasive text.
• Demonstrate critical thinking and problem-solving when reading a rhetorical analysis.

Introduction

Matthew Desmond (b. 1979 or 1980) is a sociology professor at Princeton University . He has published four books, each addressing issues of poverty or racial inequality in American life. He has been recognized by the Politico 50 list as an important contributing voice to national political debate. In the analysis that follows, student Eliana Evans examines Desmond’s work from a rhetorical perspective.

Living by Their Own Words

Story as persuasion.

public domain text Imagine it’s Friday—payday. One American worker picks up her check for $637. Now, imagine that $550 will go toward rent, leaving only a small amount for everything else. The remaining $87 must be divided among food, utilities, childcare, and medical treatment. Unfortunately, many of the nation’s poor don’t have to imagine this troubling scenario because this is their reality. In his book Evicted: Poverty and Profit in the American City , ethnographer and author Matthew Desmond follows eight poor families in Milwaukee, Wisconsin, as they struggle to establish and maintain one of humanity’s most basic needs: housing. As an ethnographer, Desmond gathers research to promote the study and documentation of human culture: how people live under all kinds of conditions. end public domain text

annotated text Ethos. By mentioning Desmond’s qualifications as an ethnographer, Eliana Evans appeals to ethos: Desmond is an authority whose opinions can be taken seriously. end annotated text

annotated text Introductory Anecdote. By beginning with a real-life example and addressing the reader directly, the writer immediately emphasizes Desmond’s hard-hitting point. This strategy engages readers from the start. end annotated text

public domain text Living and working in the typical mid-size American city of Milwaukee in the early 2000s, Desmond highlights the source of the cyclical poverty he observes around him. He concludes that unstable housing is “deeply . . . implicated in the creation of poverty” (5). end public domain text

annotated text Thesis Statement. The writer notes that Desmond offers his thesis statement, or the main point of his argument, without delay, building off the specific example in the introduction. end annotated text

public domain text Throughout his book, Desmond explains that inflated rents and evictions— the forced loss of housing—create power imbalances between landlords and tenants. Legal and economic systems rigged against the poor are to blame for creating an unbreakable cycle of poverty for renters. To advance his deductive argument, Desmond largely employs emotional anecdotal evidence, introducing readers to the real-life circumstances of eight families, thus using pathos to reach his readers. To reinforce this anecdotal evidence, he also employs logical statistical evidence as well as emotional allusions to the nation’s founding principle of equality. end public domain text

public domain text To bring his book to life, Desmond uses many quotations from the people he portrays in the cycle of poverty. Early in the book, he describes the life of Sherrena Tarver, an entrepreneur landlord who owns and manages numerous properties and has to evict nonpaying tenants in the most difficult circumstance. At one point, she faces a tough decision about Lamar, a legless man who occupies an apartment where he helps neighborhood boys stay in school and control their lives. He simply cannot meet his financial responsibilities, and Sherrena is torn between helping him and protecting her own bottom line. “I guess I got to stop feeling sorry for these people because nobody is feeling sorry for me,” she states (11). She will have to pay her own mortgage on the property. No connection exists if others do not feel sorry for Sherrena, who has to face her own inner conflict about Lamar. end public domain text

annotated text Ethos, Pathos, and Logos. Desmond speaks with authority as someone who cares deeply about the injustices of the housing situation. Evans notes that Desmond also relies on emotional and logical thought and examples, and she shows this in his quotations. end annotated text

public domain text Although his book identifies unstable housing as a cause of poverty, Desmond writes for the purpose of creating empathy in voters and establishing facts that policy makers cannot ignore to remedy the housing trap. The moving description of eviction and its effects allows readers to fully appreciate his proposed solutions. As a main point, Desmond advocates for legislation that would establish a universal housing voucher program combined with government regulation to stabilize rents. He explains that voucher “programs lift roughly 2.8 million people out of poverty” each year (302). If these programs were expanded and supported by laws that would prevent landlords from establishing exploitative rents, many more people could be helped. Desmond hopes to convince voters who have been moved by his ethnographic discussion to elect candidates who are serious about ending poverty and creating a more equal America. end public domain text

annotated text Language Use. Evans uses the phrase “as a main point” to emphasize to readers that Desmond strongly believes in the voucher system. end annotated text

public domain text In support of his argument, Desmond presents multiple anecdotal examples to illustrate the root of the cyclical poverty his subjects face. For example, in Chapter 16, Kamala, a middle-aged mother of three, leaves her children for one evening in the care of Devon, their father. Later, a fire caused by a lamp kills their eight-month-old daughter. The apartment is uninhabitable, but the landlord, Sherrena, keeps the month’s rent. The police report that the three children, abandoned by Devon, were alone in the apartment. The high cost of monthly rent leaves Kamala with few options for proper childcare, and without childcare, she has few options for employment. The exploitation by landlords such as Sherrena only intensifies the tenant’s poverty. Kamala, who still has two children to support, is left with no home, no money, and little means of survival. Her story, and the stories of the many others Desmond chronicles, supports the argument that unstable housing is a cause of poverty, not a condition. end public domain text

annotated text Examples and Pathos. Desmond’s discussion gains emotional strength from the story of a child’s needless death. end annotated text

annotated text Pathos and Logos. The logic of the situation is that a family must endure hardship with little support. The overwhelming need and the trap of poverty in poor housing make for strong logical and emotional persuasion. end annotated text

public domain text Desmond relays the stories of Kamala and others to generate empathy with readers. These stories create emotional appeal in that they allow readers to experience the spiraling effects of poverty along with people they come to care about. Indeed, Desmond relies on the intensity of Kamala’s story to give poverty a face. Kamala is no longer a nameless, faceless statistic. She is a real woman who experiences the loss of a child as a result of circumstances beyond her control. Kamala’s story helps break the preconception that poor people are lazy and make individual choices to perpetuate their own poverty. Her situation illustrates a cycle of unbreakable tragedy and poverty that begins with her inability to secure affordable and stable housing. The details of her story make it hard for the public to ignore. end public domain text

public domain text Desmond does not rely on anecdotal evidence alone. He also includes statistical evidence to support his argument. end public domain text

annotated text Logical Evidence. The writer notes Desmond’s use of quantitative evidence—an appeal to logic. Readers are eager to learn facts that will strengthen the impact of Desmond’s argument. end annotated text

public domain text In the prologue, Desmond explains that Arleen pays “88 percent of [her] $628-a-month welfare check” in rent (3). This disproportionate sum creates a situation in which “1 in 8 poor renting families nationwide [are] unable to pay all of their rent” (5). In Milwaukee, “landlords evict roughly 16,000 adults and children each year” (4). Such numbers go beyond empathy and instead appeal to logic. Policy makers are likely to reject the idea of drafting laws to relieve poverty based on feelings or empathy. Statistics, however, provide hard numbers that are not subject to debate and that reinforce the need for logical and realistic solutions. Desmond also notes that eviction and its effects have been vastly ignored by sociologists. These statistics fight preconceptions such as Why don’t poor people just get jobs? In addition, by using personification, Desmond explains that poverty is a formidable enemy that a minimum-wage job cannot defeat. end public domain text

annotated text Logos. As a skilled writer, Desmond knows that if political action is called for, he will have to present a heavy dose of facts and numbers. Evans notes that readers are more likely to be persuaded by a combination of different rhetorical strategies, such as pathos and logos. end annotated text

annotated text Personification. Evans notes that Desmond uses figurative language to personify the idea of poverty, calling it “a formidable enemy.” end annotated text

public domain text Finally, Desmond appeals to his readers’ sense of right and wrong when he asks a key rhetorical question: Is housing a fundamental American right? If readers answer “yes,” then it is un-American to systematically lock poor people away from the founding ideals of the country through housing, banking, and legal systems that work to guarantee their poverty. The American dream is one of equal opportunity. Yet, despite the constitutional guarantee of civil rights, the poor people who struggle to maintain housing in Desmond’s Milwaukee are further separated from the American dream by race. end public domain text

public domain text For example, in Chapter 3, Desmond describes the segregation that has long plagued Milwaukee: despite the “open housing measure” guaranteed by “the 1968 Civil Rights Act,” Milwaukee “remain[s] one of the most racially divided cities in the nation” (34). The housing divide in Milwaukee not only keeps poor people from achieving the American dream of stable and affordable housing, but it also supports a system of segregation that goes against the founding ideal of equality. end public domain text

annotated text Logos and Pathos. Desmond addresses the issue of right vs. wrong. He attempts to persuade readers by offering examples that make them think about the legal aspects of housing (logos) and the effects that deprivation have on individuals (pathos) . end annotated text

public domain text Desmond’s argument is enticing in many ways. However, critics point out that he proposes a solution that fixes only the short-term problem of sustaining stable housing with a universal voucher program that provides no incentive for work. The long-term problem, which Desmond never addresses, would have to include a solution that would raise a massive number of people out of poverty by enabling them to sustain reliable housing, along with other living expenses, without relying heavily on government assistance. Vouchers may begin to eat away at the root of poverty, but they are a short-term, rather than a long-term, fix. end public domain text

annotated text Addressing Counterclaims. Evans is careful to include some possibly negative views of Desmond’s main points to indicate that she has considered all sides before reaching a final verdict on the validity of his argument . end annotated text

public domain text In the end, though, Desmond’s argument is effective because he provides ample evidence with varying appeals to support his claims. The use of anecdotes allows readers to feel the pain of poverty. Desmond’s statistical research shows logical reasons to end poverty through universal housing. The mentions of founding principles such as equality show that readers have a moral obligation as Americans to participate in a solution to the housing crisis. end public domain text

public domain text Although much of Desmond’s book relies on its anecdotal evidence and emotional appeal, it is his logic that ultimately proves convincing. He identifies a tangible cause of poverty, then offers an equally tangible solution to the problem he describes. If having stable and affordable housing will help end poverty and thus improve society, then the government should provide this through vouchers and rent regulation. end public domain text

annotated text Conclusion and Thesis Statement Reaffirmed. Evans praises Desmond for his rhetorical ability to appeal to readers in different ways. She claims that his logical approach, presenting facts and figures along with emotional appeals, should be enough to convince the government to act. end annotated text

Desmond, Matthew. Evicted: Poverty and Profit in the American City. Broadway Books, 2016.

Discussion Questions

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Rhetorical Analysis Essay

Rhetorical Analysis Essay - A Complete Guide With Examples

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Are you a student faced with the daunting task of writing a rhetorical analysis essay? Does the thought of dissecting persuasive strategies, speeches, or texts send shivers down your spine?

You're not alone!

Rhetorical analysis can feel like deciphering an ancient code, with appeals like ethos, pathos, and logos. 

In this comprehensive guide, we'll break down the art of rhetorical analysis into manageable steps. By the end of this blog, you'll be equipped with the skills and confidence to craft a compelling analysis that stands out. 

Let's dive in together!

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• 1. What is a Rhetorical Analysis Essay?
• 2. How to Write a Rhetorical Analysis Essay? 
• 3. Writing Tips for Rhetorical Analysis Essay AP Language
• 4. Rhetorical Analysis Essay Examples
• 5. Rhetorical Analysis Essay Topics

What is a Rhetorical Analysis Essay?

According to the rhetorical analysis essay definition:

“It is a type of academic writing that examines the techniques and strategies used by authors, speakers, or creators to persuade and influence their audience.”

It's a common assignment in high school and college courses, especially in English and communications classes where you use rhetorical devices. 

But what exactly does it entail?

Breaking Down the Term: Rhetorical Analysis

Rhetorical: The art of effective communication through the use of language.

Analysis: Thorough examination, dissection, and evaluation of the elements within a text or communication, including words, phrases, structure, and style.

Unlike other types of essays , a rhetorical essay is based on the following information:

• The rhetorical situation is highlighted by the author in the original piece. 
• Who is the author?
• The main goal of the analyzed text based on the original author’s intentions
• Does the main idea complete the author’s objectives? 

So, a rhetorical analysis essay essentially involves analyzing how a piece of communication uses rhetorical techniques to achieve its persuasive goals. 

This type of essay goes beyond summarizing or reviewing; it seeks to uncover the "how" and "why" behind the author's or speaker's persuasive power.

How to Write a Rhetorical Analysis Essay? 

Before you move on to the writing section, it is vital to learn how to start a rhetorical analysis essay. Six elements are required to start a rhetorical analysis essay. 

When the planning of your essay is strong, the writing process will become easier. Once you have taken all the required pre-writing steps, start writing your essay by taking the steps provided below:

Step 1: Understand the Prompt

This initial step is crucial. Carefully read and comprehend the assignment prompt or guidelines provided by your instructor. 

For instance, if the prompt asks you to analyze a presidential speech, understand which speech is being referred to, the context, and any specific elements you should focus on.

Step 2: Determine the Rhetorical Strategy

The effectiveness of any communication, whether verbal or written, is based on persuading the audience. The strategies used to persuade the audience include; ethos, pathos, and logos , a rhetorical triangle.

• Ethos - ethical appeal convinces readers of the writer's credibility and moral argument.
• Pathos - Pathos, also known as pathetic appeal, is an appeal to emotion that can make readers feel pity or anger.
• Logos - This logical appeal is a strategy that uses logic to convince the intended audience. 

Ethos, Pathos, And Logos Example | PDF

Step 3. Choose the Text 

Once you understand the assignment, select a text for analysis. 

Let's say you've been assigned to analyze Martin Luther King Jr.'s "I Have a Dream" speech. It's a famous speech that's rich in rhetorical elements.

Step 4. Pre-Writing Analysis 

Before you begin writing, immerse yourself in the chosen text. Read it multiple times and take notes. 

For instance, in "I Have a Dream," you might note King's passionate delivery, the use of historical references, and his appeal for racial equality.

Step 5. Create a Thesis Statement

Your thesis statement should be a concise summary of your main argument. 

For example: "In 'I Have a Dream,' Martin Luther King Jr. employs powerful rhetorical strategies, including appeals to ethos, pathos, and logos, to call for racial justice and equality in America."

Step 6. Organize Your Essay 

Plan your essay's structure. 

Your rhetorical analysis essay introduction should introduce the text author and present your thesis. Body paragraphs should each focus on a specific rhetorical strategy or element supported by evidence from the text. 

The conclusion should summarize your main points.

Step 7. Analyze Rhetorical Strategies 

Analyzing rhetorical strategies in the body paragraphs of your rhetorical analysis essay is a critical part of the process. This is where you break down how the author or speaker uses specific techniques to persuade the audience.

For instance, when discussing ethos in King's speech, you might highlight his credentials as a civil rights leader, which enhances his credibility.

Step 8. Address Style and Language 

Addressing the author's style and language is an important part of a rhetorical analysis essay. This step allows you to explore how the author's choices in the type of writing contribute to the overall persuasive effect of the text.

In King's speech, you can discuss his use of metaphors like "promissory note" and "content of their character," which evoke strong imagery.

Step 9. Provide Evidence 

Back up your analysis with evidence from the text. Quote relevant passages, such as King's famous lines about his dream, to illustrate how he uses language to create emotional impact.

Step 10. Revise and Proofread 

After drafting your essay, revise and proofread it for clarity, coherence, grammar, and punctuation. Make sure your ideas flow logically and that your analysis supports your thesis effectively.

Writing Tips for Rhetorical Analysis Essay AP Language

Writing a rhetorical analysis essay for Advanced Placement English Language and composition is mandatory. It is a course and examination offered in Advanced Placement Programs by the College Board. 

There are some writing tips to make your rhetorical analysis essay for AP Lang perfect.

Follow the easy writing tips provided below to draft a compelling rhetorical analysis essay:

• Choose an interesting ap lang rhetorical analysis essay prompt for your essay.
• Read the original until the basic elements of the work are not clear. For example, speaker, occasion, audience, purpose, subject, and tone. 
• When drafting a thesis statement for your rhetorical analysis essay, make sure the thesis matches your topic. 
• Use accurate and appropriate language when drafting an essay.
• Keep in mind that the fundamental objective of this essay type is to analyze and not to prove the counter-argument. 
• Keep your voice as well while explaining the ideas of the text. 
• In the concluding section of the essay, only summarize the major points of the contents. Avoid introducing new ideas in the concluding paragraphs. 
• Proofread your essay at least thrice to check if the content is error-free.
• Another tip is to take a professional’s help to draft a perfect essay. 

You can refer to this example for a better understanding:

AP Rhetorical Analysis Essay Example (PDF)

Ap Lang Rhetorical Analysis Essay Rubric 

The AP Language and Composition (AP Lang) rhetorical analysis essay is typically scored based on a rubric that evaluates various aspects of the essay. 

While the specific rubric may vary slightly depending on the year and exam administration, the following is a general outline of key rhetorical concepts you can expect to be assessed in an AP Lang rhetorical analysis essay:

Rhetorical Analysis Essay Examples

It is essential to first go through examples and samples to see which structure and outline to follow when drafting. 

Rhetorical Analysis Essay Sample (PDF)

Rhetorical Analysis of Cory Doctorow’s (PDF)

Rhetorical Analysis Essay Example Ap Lang

Ap Rhetorical Analysis Essay Prompts

For your ease, give a read to our rhetorical analysis essay examples blog. 

Rhetorical Analysis Essay Topics

To write a rhetorical analysis essay that is strong and effective, choosing a good topic is essential. 

Selecting rhetorical analysis essay topics that are appropriate for the content is a time-consuming process. 

• Martin Luther King Jr’s last speech
• A scene from Shakespeare’s play Romeo and Juliet
• “I Am Prepared to Die” by Nelson Mandela
• Pride and Prejudice
• Macbeth’s rhetorical analysis
• Rhetorical analysis of the movie “The fault in our stars”
• Analyze the poem "The Epic" by Alfred Lord Tennyson
• Analyze Joseph Stiglitz’s “The Price of Inequality”
• Mark Twain’s “Adventures of Huckleberry Finn"
• Harper Lee’s “To Kill a Mockingbird'

If you want more on rhetorical analysis essay topics , give a read to our blog!

In conclusion, writing a rhetorical analysis essay is not easy but with this descriptive guide, you can craft a well-structured analysis essay.

In addition to this, if you want professional assistance for your academic papers and academic essays, MyPerfectWords.com is the best essay writing service for your needs.

So why wait? Buy custom essay online with us and enjoy complimentary services at no extra cost!

Frequently Asked Questions

How many paragraphs does a rhetorical analysis essay have.

In your rhetorical analysis, you'll tackle the text directly by focusing on three areas in each paragraph. Each area should contribute to a larger argument that supports the main idea or thesis statement for this piece of work. 

What is the purpose of rhetorical analysis?

The purpose of a rhetorical analysis is to understand HOW the author writes, rather than WHAT they wrote. To do this, you will look at how the author achieved their goal or purpose for writing. 

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Rhetorical Analysis Essay

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Writing a rhetorical analysis essay can be tough. You want to engage your reader, but you also need to provide clear and concise analysis of the text. 

It's hard to know where to start, what information is important, and how to make your argument clear. 

Don't fret! We've got you covered. 

In this blog post, we'll give you 15+ Rhetorical analysis essay examples to help you craft a winning essay. Plus, we'll give you some tips on how to make your essay stand out.

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Good Rhetorical Analysis Essay Examples

Examples help the readers to understand things in a better way. They also help a writer to compose an essay just like professionals.

Here are some amazing rhetorical analysis examples on different topics. Use them as a helping hand to understand the concept and write a good essay.

Rhetorical Analysis Essay Example: AP Language

Rhetorical analysis done in AP Language and Composition is one of the biggest tasks a student can ever get. On the same hand, drafting it in a proper way is also necessary to get good grades.

Look at these rhetorical analysis essay example AP language given below to see how a well-written rhetorical essay is written.

AP Rhetorical analysis essay example

Rhetorical Analysis Essay Example Ap Lang 2020

Rhetorical Analysis Essay Example Ap Lang 2021

Rhetorical Analysis Essay Example AP Lang 2022

Rhetorical Analysis Essay Example AP Lang 2023

These rhetorical analysis essay example college board will help you to win over your panel in no time!

Want to start from the basics? Head over to our Rhetorical essay guide to solidify your base.

Rhetorical Analysis Essay Example: Ted Talk

A rhetorical analysis can be done on nearly anything. Here is a good example of a rhetorical essay in which a ted talk is being analyzed.

Rhetorical Analysis Essay Example: Ethos, Pathos, Logos

The first impression of these three terms sounds just like a conjuration in some kind of a magical story. But in fact, these elements of persuasion were created by Aristotle and have been used for a very long time.

According to Aristotle, they were the primary persuasive strategies that authors should use in their papers. These elements are further elaborated as follows:

• The ethos appeals to ethics.
• Pathos appeals to emotions.
• Logos mean the use of rational thinking.

Here is an example of a rhetorical essay written using these elements.

Understand Ethos,Pathos and Logos to write a compelling essay.

Rhetorical Analysis Essay Example for College

College students often get to write a rhetorical analysis essay. They find it hard to write such an essay because it is a bit more technical than other essay types.

Here is an example of a well-written rhetorical essay for college students.

Comparative Rhetorical Analysis Essay Example

A rhetorical analysis essay can be written to show a comparison between two objects. Here is a compare-and-contrast rhetorical analysis essay example.

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Visual Rhetorical Analysis Essay Example

The visual rhetorical essay determines how pictures and images communicate messages and persuade the audience. Usually, visual rhetorical essays are written for advertisements. They use strong images to convince the audience to behave in a certain way.

Visual Rhetorical Analysis Essay Example Pdf

Rhetorical Analysis Essay Example: Letter from Birmingham Jail

Here is another good example of a rhetorical essay. Most of us know about the history of “letter from a Birmingham jail”. Read the given example to see how rhetorical analysis is done on it.

Struggling for a similar good topic? Check out our amazing rhetorical essay topics to select the perfect theme for your essay.

Great Influenza: Rhetorical Analysis Essay Example

Influenza has been one of the scariest pandemics the world has faced in history. Here is a rhetorical essay on great influenza.

Great influenza: Rhetorical Analysis Essay Example

Condoleezza Rice Rhetorical Analysis Essay Example

The speech given by Condoleezza Rice has become a classic example of effective oratory. Here is an example of a rhetorical analysis essay on the speech given by Condoleezza Rice at a commencement ceremony.

Rhetorical Analysis Essay Example: Condoleezza Rice’s Commencement Speech

This example explores the effectiveness of Rice's speech and features an in-depth analysis. 

Rhetorical Analysis Essay Example High School

High school essays involve the analysis of different texts and the application of rhetorical tools to those texts. Here is an example that focuses on a high school essay about the effects of television on society. 

Rhetorical Analysis Essay Example (Pdf)

Rhetorical Analysis Essay Example MLA

MLA format is one of the most commonly used formats for essays. Here is an example of a rhetorical essay written in MLA format that focuses on the effectiveness of advertisements. 

MLA Rhetorical Analysis Essay PDF

Rhetorical Analysis Essay Example Outline

Outline helps to organize the ideas and arguments that you want to present in your essay. Here is a sample outline that can help you write an effective rhetorical analysis essay.

Rhetorical Analysis Essay Example Outline sample

Hop on to our rhetorical essay outline guide to learn the step-by-step process of crafting an exemplary outline.

How to Start a Rhetorical Analysis Essay Example

When starting a rhetorical analysis essay, it is important to provide a brief overview of the topic that you are analyzing. This should include the overall message being conveyed, the target audience and the rhetorical devices used in the text. 

Here is a rhetorical analysis introduction example for your ease.

Thesis Statement Example for Rhetorical Analysis Essay

The thesis statement of a rhetorical analysis essay should explain the primary argument being made in the text. Here is an example of a thesis statement for a rhetorical analysis essay for your ease.

Example of Rhetorical Analysis Thesis Statement

Rhetorical Analysis Essay Example Conclusion

The conclusion of a rhetorical analysis essay is an important part of the overall essay. It should summarize your main points and provide some final thoughts on the topic. 

Here is an example of conclusion for a rhetorical analysis essay for your ease.

Download this  Rhetorical Analysis Essay Writing Manual to help gather all the relevant guidance for your rhetorical essay.

Rhetorical Analysis Essay Writing Manual (PDF)

Watch this video to understand how to select Rhetorical analysis essay evidences.

Rhetorical Analysis Essay Writing Tips

To write a rhetorical analysis essay, you must have good writing skills. Writing a rhetorical essay is a technical task to do. This is why many students find it really difficult.

There are the following things that you should do to write a good rhetorical analysis essay. Those important things are as follows:

• Determine the Rhetorical Strategy

To write a rhetorical essay, the writer needs to follow a specific method for research. The typical research methods used for this particular essay are as follows:

• Choose a Topic

For any essay type, it is very important to have a good topic. A good topic seeks the readers of attention and convinces them to read the complete essay.

• Create a Rhetorical Analysis Outline

An outline is an essential part of essay writing. The outline provides a definite structure to the essay and also guides the reader throughout the essay. A  rhetorical analysis outline  has the following elements in it:

• Introduction
• Body paragraphs

These three elements let you describe the entire idea of your rhetorical analysis essay. These three elements are further written with the help of sub-elements.

• Develop a Thesis Statement

The  thesis statement is yet another important part of essay writing. It is the essence of the entire essay. It may be a sentence or two explaining the whole idea of your essay. However, not give background information about the topic.

• Proofread and Edit

The formal terminology used for essay revision is known as proofreading. To make sure that your essay is error-free, repeat this process more than once.

Now let's wrap up , shall we?

So far we have provided you with the best rhetorical analysis examples that are sure to win over your panel. With our help, you can surely sfe guard your academic success journey in no time!

In case you think you can not write such an essay on your own, consult an essay writing service.

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Frequently Asked Questions

What are the 3 parts of rhetorical analysis.

The three parts of rhetorical analysis are: 

• Ethos 
• Logos 
• Pathos 

What are the elements of a rhetorical analysis?

The main elements of a rhetorical analysis essay are: 

• Situation 
• Audience 
• Purpose 
• Medium 
• Context 

Is there any difference between AP lang rhetorical analysis essay example 2020 and AP lang rhetorical analysis essay example 2021?

Yes, there are differences between 2020 and 2021 AP Language and Composition rhetorical analysis essay examples.

• In 2020 the essay prompts revolved around various social issues related to public discourse. In 2021 they mainly focused on the ideas of justice or progress. 
• In 2020 students were encouraged to write a multi-paragraph essay shifting back and forth between creative devices of rhetoric. While in 2021 more emphasis was placed on analyzing how well an author's argument is structured.

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How to Write the AP Lang Rhetorical Analysis Essay (With Example)

November 27, 2023

Feeling intimidated by the AP Lang Rhetorical Analysis Essay? We’re here to help demystify. Whether you’re cramming for the AP Lang exam right now or planning to take the test down the road, we’ve got crucial rubric information, helpful tips, and an essay example to prepare you for the big day. This post will cover 1) What is the AP Lang Rhetorical Analysis Essay? 2) AP Lang Rhetorical Analysis Rubric 3) AP Lang Rhetorical Analysis: Sample Prompt 4) AP Lang Rhetorical Analysis Essay Example 5)AP Lang Rhetorical Analysis Essay Example: Why It Works

What is the AP Lang Rhetorical Analysis Essay?

The AP Lang Rhetorical Analysis Essay is one of three essays included in the written portion of the AP English Exam. The full AP English Exam is 3 hours and 15 minutes long, with the first 60 minutes dedicated to multiple-choice questions. Once you complete the multiple-choice section, you move on to three equally weighted essays that ask you to synthesize, analyze, and interpret texts and develop well-reasoned arguments. The three essays include:

Synthesis essay: You’ll review various pieces of evidence and then write an essay that synthesizes (aka combines and interprets) the evidence and presents a clear argument. Read our write up on How to Write the AP Lang Synthesis Essay here.

Argumentative essay: You’ll take a stance on a specific topic and argue your case.

Rhetorical essay: You’ll read a provided passage, then analyze the author’s rhetorical choices and develop an argument that explains why the author made those rhetorical choices.

AP Lang Rhetorical Analysis Rubric

The AP Lang Rhetorical Analysis Essay is graded on just 3 rubric categories: Thesis, Evidence and Commentary, and Sophistication . At a glance, the rubric categories may seem vague, but AP exam graders are actually looking for very particular things in each category. We’ll break it down with dos and don’ts for each rubric category:

Thesis (0-1 point)

There’s nothing nebulous when it comes to grading AP Lang Rhetorical Analysis Essay thesis. You either have one or you don’t. Including a thesis gets you one point closer to a high score and leaving it out means you miss out on one crucial point. So, what makes a thesis that counts?

• Make sure your thesis argues something about the author’s rhetorical choices. Making an argument means taking a risk and offering your own interpretation of the provided text. This is an argument that someone else might disagree with.
• A good test to see if you have a thesis that makes an argument. In your head, add the phrase “I think that…” to the beginning of your thesis. If what follows doesn’t logically flow after that phrase (aka if what follows isn’t something you and only you think), it’s likely you’re not making an argument.
• Avoid a thesis that merely restates the prompt.
• Avoid a thesis that summarizes the text but does not make an argument.

Evidence and Commentary (0-4 points)

This rubric category is graded on a scale of 0-4 where 4 is the highest grade. Per the AP Lang Rhetorical Analysis rubric, to get a 4, you’ll want to:

• Include lots of specific evidence from the text. There is no set golden number of quotes to include, but you’ll want to make sure you’re incorporating more than a couple pieces of evidence that support your argument about the author’s rhetorical choices.
• Make sure you include more than one type of evidence, too. Let’s say you’re working on your essay and have gathered examples of alliteration to include as supporting evidence. That’s just one type of rhetorical choice, and it’s hard to make a credible argument if you’re only looking at one type of evidence. To fix that issue, reread the text again looking for patterns in word choice and syntax, meaningful figurative language and imagery, literary devices, and other rhetorical choices, looking for additional types of evidence to support your argument.
• After you include evidence, offer your own interpretation and explain how this evidence proves the point you make in your thesis.
• Don’t summarize or speak generally about the author and the text. Everything you write must be backed up with evidence.
• Don’t let quotes speak for themselves. After every piece of evidence you include, make sure to explain your interpretation. Also, connect the evidence to your overarching argument.

Sophistication (0-1 point)

In this case, sophistication isn’t about how many fancy vocabulary words or how many semicolons you use. According to College Board , one point can be awarded to AP Lang Rhetorical Analysis essays that “demonstrate sophistication of thought and/or a complex understanding of the rhetorical situation” in any of these three ways:

• Explaining the significance or relevance of the writer’s rhetorical choices.
• Explaining the purpose or function of the passage’s complexities or tensions.
• Employing a style that is consistently vivid and persuasive.

Note that you don’t have to achieve all three to earn your sophistication point. A good way to think of this rubric category is to consider it a bonus point that you can earn for going above and beyond in depth of analysis or by writing an especially persuasive, clear, and well-structured essay. In order to earn this point, you’ll need to first do a good job with your thesis, evidence, and commentary.

• Focus on nailing an argumentative thesis and multiple types of evidence. Getting these fundamentals of your essay right will set you up for achieving depth of analysis.
• Explain how each piece of evidence connects to your thesis.
• Spend a minute outlining your essay before you begin to ensure your essay flows in a clear and cohesive way.
• Steer clear of generalizations about the author or text.
• Don’t include arguments you can’t prove with evidence from the text.
• Avoid complex sentences and fancy vocabulary words unless you use them often. Long, clunky sentences with imprecisely used words are hard to follow.

AP Lang Rhetorical Analysis: Sample Prompt

The sample prompt below is published online by College Board and is a real example from the 2021 AP Exam. The prompt provides background context, essay instructions, and the text you need to analyze. For sake of space, we’ve included the text as an image you can click to read. After the prompt, we provide a sample high scoring essay and then explain why this AP Lang Rhetorical Analysis essay example works.

Suggested time—40 minutes.

(This question counts as one-third of the total essay section score.)

On February 27, 2013, while in office, former president Barack Obama delivered the following address dedicating the Rosa Parks statue in the National Statuary Hall of the United States Capitol building. Rosa Parks was an African American civil rights activist who was arrested in 1955 for refusing to give up her seat on a segregated bus in Montgomery, Alabama. Read the passage carefully. Write an essay that analyzes the rhetorical choices Obama makes to convey his message.

In your response you should do the following:

• Respond to the prompt with a thesis that analyzes the writer’s rhetorical choices.
• Select and use evidence to support your line of reasoning.
• Explain how the evidence supports your line of reasoning.
• Demonstrate an understanding of the rhetorical situation.
• Use appropriate grammar and punctuation in communicating your argument.

AP Lang Rhetorical Analysis Essay Example

In his speech delivered in 2013 at the dedication of Rosa Park’s statue, President Barack Obama acknowledges everything that Parks’ activism made possible in the United States. Telling the story of Parks’ life and achievements, Obama highlights the fact that Parks was a regular person whose actions accomplished enormous change during the civil rights era. Through the use of diction that portrays Parks as quiet and demure, long lists that emphasize the extent of her impacts, and Biblical references, Obama suggests that all of us are capable of achieving greater good, just as Parks did.

Although it might be a surprising way to start to his dedication, Obama begins his speech by telling us who Parks was not: “Rosa Parks held no elected office. She possessed no fortune” he explains in lines 1-2. Later, when he tells the story of the bus driver who threatened to have Parks arrested when she refused to get off the bus, he explains that Parks “simply replied, ‘You may do that’” (lines 22-23). Right away, he establishes that Parks was a regular person who did not hold a seat of power. Her protest on the bus was not part of a larger plan, it was a simple response. By emphasizing that Parks was not powerful, wealthy, or loud spoken, he implies that Parks’ style of activism is an everyday practice that all of us can aspire to.

AP Lang Rhetorical Analysis Essay Example (Continued)

Even though Obama portrays Parks as a demure person whose protest came “simply” and naturally, he shows the importance of her activism through long lists of ripple effects. When Parks challenged her arrest, Obama explains, Martin Luther King, Jr. stood with her and “so did thousands of Montgomery, Alabama commuters” (lines 27-28). They began a boycott that included “teachers and laborers, clergy and domestics, through rain and cold and sweltering heat, day after day, week after week, month after month, walking miles if they had to…” (lines 28-31). In this section of the speech, Obama’s sentences grow longer and he uses lists to show that Parks’ small action impacted and inspired many others to fight for change. Further, listing out how many days, weeks, and months the boycott lasted shows how Parks’ single act of protest sparked a much longer push for change.

To further illustrate Parks’ impact, Obama incorporates Biblical references that emphasize the importance of “that single moment on the bus” (lines 57-58). In lines 33-35, Obama explains that Parks and the other protestors are “driven by a solemn determination to affirm their God-given dignity” and he also compares their victory to the fall the “ancient walls of Jericho” (line 43). By of including these Biblical references, Obama suggests that Parks’ action on the bus did more than correct personal or political wrongs; it also corrected moral and spiritual wrongs. Although Parks had no political power or fortune, she was able to restore a moral balance in our world.

Toward the end of the speech, Obama states that change happens “not mainly through the exploits of the famous and the powerful, but through the countless acts of often anonymous courage and kindness” (lines 78-81). Through carefully chosen diction that portrays her as a quiet, regular person and through lists and Biblical references that highlight the huge impacts of her action, Obama illustrates exactly this point. He wants us to see that, just like Parks, the small and meek can change the world for the better.

AP Lang Rhetorical Analysis Essay Example: Why It Works

We would give the AP Lang Rhetorical Analysis essay above a score of 6 out of 6 because it fully satisfies the essay’s 3 rubric categories: Thesis, Evidence and Commentary, and Sophistication . Let’s break down what this student did:

The thesis of this essay appears in the last line of the first paragraph:

“ Through the use of diction that portrays Parks as quiet and demure, long lists that emphasize the extent of her impacts, and Biblical references, Obama suggests that all of us are capable of achieving greater good, just as Parks did .”

This student’s thesis works because they make a clear argument about Obama’s rhetorical choices. They 1) list the rhetorical choices that will be analyzed in the rest of the essay (the italicized text above) and 2) include an argument someone else might disagree with (the bolded text above).

Evidence and Commentary:

This student includes substantial evidence and commentary. Things they do right, per the AP Lang Rhetorical Analysis rubric:

• They include lots of specific evidence from the text in the form of quotes.
• They incorporate 3 different types of evidence (diction, long lists, Biblical references).
• After including evidence, they offer an interpretation of what the evidence means and explain how the evidence contributes to their overarching argument (aka their thesis).

Sophistication

This essay achieves sophistication according to the AP Lang Rhetorical Analysis essay rubric in a few key ways:

• This student provides an introduction that flows naturally into the topic their essay will discuss. Before they get to their thesis, they tell us that Obama portrays Parks as a “regular person” setting up their main argument: Obama wants all regular people to aspire to do good in the world just as Rosa Parks did.
• They organize evidence and commentary in a clear and cohesive way. Each body paragraph focuses on just one type of evidence.
• They explain how their evidence is significant. In the final sentence of each body paragraph, they draw a connection back to the overarching argument presented in the thesis.
• All their evidence supports the argument presented in their thesis. There is no extraneous evidence or misleading detail.
• They consider nuances in the text. Rather than taking the text at face value, they consider what Obama’s rhetorical choices imply and offer their own unique interpretation of those implications.
• In their final paragraph, they come full circle, reiterate their thesis, and explain what Obama’s rhetorical choices communicate to readers.
• Their sentences are clear and easy to read. There are no grammar errors or misused words.

AP Lang Rhetorical Analysis Essay—More Resources

Looking for more tips to help your master your AP Lang Rhetorical Analysis Essay? Brush up on 20 Rhetorical Devices High School Students Should Know and read our Tips for Improving Reading Comprehension . If you’re ready to start studying for another part of the AP English Exam, find more expert tips in our How to Write the AP Lang Synthesis blog post.

Considering what other AP classes to take? Read up on the Hardest AP Classes .

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Christina Wood

Christina Wood holds a BA in Literature & Writing from UC San Diego, an MFA in Creative Writing from Washington University in St. Louis, and is currently a Doctoral Candidate in English at the University of Georgia, where she teaches creative writing and first-year composition courses. Christina has published fiction and nonfiction in numerous publications, including The Paris Review , McSweeney’s , Granta , Virginia Quarterly Review , The Sewanee Review , Mississippi Review , and Puerto del Sol , among others. Her story “The Astronaut” won the 2018 Shirley Jackson Award for short fiction and received a “Distinguished Stories” mention in the 2019 Best American Short Stories anthology.

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Free Rhetorical Analysis Generator

• 🌟 Intro to Rhetorical Analysis Generator

🤔 What Is Rhetorical Analysis?

• ✒️ Components of Rhetorical Analysis
• 💎 SOAPSTone Template
• 📝 Essay Outline

🔗 References

🌟 intro to our free rhetorical analysis generator.

Rhetoric refers to the use of language that helps motivate, persuade, or get the point across to a particular audience. Rhetorical analysis involves studying and evaluating strategies authors and speakers use to achieve this goal. Here, you’ll learn how to use our generator, the fundamentals of rhetorical analysis, and the components of making a great essay.

Rhetorical Analysis Generator & Reasons to Try

It’s not always easy to conduct a good rhetorical analysis. Many students struggle with it and may even fail to submit their work on time. Our rhetorical analysis generator is here to help! It has many benefits that help you finish your work faster:

A rhetorical analysis evaluates a piece of work and the effectiveness with which the author communicated their ideas. It can be anything from a novel to a movie, as long as the work wants to persuade an audience. In other words, instead of discussing the events of The Count of Monte Cristo, you explore what Alexander Dumas wanted to tell his readers, which techniques were used to convey the message, and whether it was successful.

11 Common Rhetorical Analysis Devices

Look at some of the most popular rhetorical devices you can encounter in written and spoken works. They will help you better identify and include them in your upcoming papers.

✒️ Rhetorical Analysis Components & Their Meaning

You can come across several rhetorical analysis methods in your professional and academic work. The rhetorical triangle is the most popular type but has several lesser-known subtypes.

Its components are:

• Ethos . This notion appeals to the author or speaker’s credibility. It evaluates a person’s authority on a subject and tells the audience if they should trust them.
• Pathos . Pathos deals with emotions. It’s the most effective rhetorical device as it’s used to connect the speaker and the audience. For example, an emotional appeal over the use of facts is a tell-tale sign of propaganda.
• Logos . This element backs up a claim with logical and reasonable substance. Through it, the author provides factual evidence that supports their claims.
• Kairos . When a writer or a speaker addresses a particular time and place, they use kairos to provide specific context. To illustrate, an address concerning the First Amendment is most effective during a political debate.
• Stasis . The final segment of the rhetorical analysis lets people view arguments from different perspectives. This adds an impact and makes the audience more likely to side with the writer or speaker.

💎 Rhetorical Analysis: SOAPSTone Template

Like any analysis, evaluating a person’s rhetorical capabilities requires structure. Without it, you may fail to address some aspects of the work, making your paper incomplete. You can make this process easier with the SOAPSTone template and its components:

📝 Rhetorical Analysis Essay Outline

Writing any type of essay requires structure and cohesion. While you may have encountered this structure before, it’s worth to remember the basics. A rhetorical analysis paper outline requires the following elements:

• Introduction . This paragraph introduces the text and its author. Some experts recommend including a summary of the work and elements of the SOAPStone analysis you uncovered. Explain why you’re conducting the research and give a clear thesis statement.
• Body . The section where you present arguments about work and what makes it persuasive. Here you discuss the methods, strategies, and rhetorical and literary devices the author used to convey their message.
• Conclusion . The conclusive paragraph ties your analysis together by driving home the main arguments provided in its body. It can also explain how the work impacted society or its target audience.

3 Good Rhetorical Analysis Essay Examples

Here we have picked up some samples with rhetorical analysis of different types of works that can inspire you to create own impressive essay.

• Rhetorical Analysis of Paypal’s Online Payments Commercial Essay . PayPal's online payments commercial employs a potent blend of rhetorical techniques to convey its message effectively. The ad emotionally connects with the audience through vibrant visuals, stirring music, and relatable scenarios. Using real-life situations highlights the convenience and security of PayPal's services, appealing to the ethos and building trust. Additionally, persuasive language and a call to action stimulate a sense of urgency, prompting viewers to adopt PayPal as their preferred online payment platform. By artfully combining pathos, ethos, and logos, the commercial convinces viewers that PayPal is a trustworthy and convenient decision for their online payment requirements.
• “The Myth of Multitasking” by Rosen: Rhetorical Analysis Essay . The author adeptly employs rhetorical strategies to debunk the notion of multitasking. Christine Rosen dismantles the prevalent belief in multitasking efficiency through persuasive arguments and compelling evidence, revealing its detrimental effects on productivity and cognitive abilities. Her skillful use of logic and reasoning challenges readers to question their habits and consider a more focused approach to tasks. By strategically dismantling this cultural trend, Rosen urges her audience to reassess their attitudes toward multitasking, prompting a profound reevaluation of its impact on daily life and productivity.
• A Rhetorical Analysis: “Chevy Commercial 2014” Essay . Chevy Commercial from 2014 is a captivating piece of rhetoric that skillfully employs various persuasive techniques to resonate with its audience. The ad establishes an immediate connection with viewers through emotional storytelling. The commercial artfully weaves heartwarming scenes of people's lives, accompanied by an inspiring soundtrack, evoking a sense of nostalgia and relatability. Ethos is reinforced by showcasing real people in everyday situations, enhancing the credibility of Chevy's brand positioning as an integral part of consumers' lives. Furthermore, logos strategically highlights the car's innovative features and performance. By aligning Chevy with moments of happiness and adventure, the ad compels viewers to consider Chevy as the vehicle that can accompany them on their life journeys.

We hope our tool will facilitate your rhetorical analysis of books, commercials, or speeches, so you'll create a unique essay! Besides, you may try our hook generator to engage the audience to read your paper from the beginning.

📌 Rhetorical Analysis Generator – FAQ

Updated: Oct 25th, 2023

• Rhetorical Analysis – Jessica Allee, University of Arkansas
• How To Write a Rhetorical Analysis in 8 Simple Steps – Jennifer Herrity, Indeed
• Rhetorical Analysis – Blinn College District
• What Is a Rhetorical Device? Definition, List, Examples – Jeffrey Somers, ThoughtCo
• Rhetorical Analysis Essay: Formatting – Brandon Everett, California State University, East Bay
• What is Rhetorical Analysis? – Melanie Gagich & Emilie Zickel, PressBooks
• SOAPStone Graphic Organizer for Rhetorical Analysis – Sacramento City Unified School District
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This page contains a free tool for conducting rhetorical analysis. It is user-friendly, accurate, and fast. You can customize the analysis according to your text type and context. Also, we have prepared a guide where you can find out about literary devices, components of rhetorical analysis, and the structure of your future essay.

Rhetorical Analysis Essay: Ethos, Logos and Pathos

A rhetoric situation is an act of speaking or writing effectively. Rhetoric is also a situation that lacks a meaningful understanding. An example of rhetoric is someone talking about a serious problem, but making it sound like it is not a problem. When someone asks a rhetorical question, he necessarily does not need an answer for the question asked, but bases the discussion on an occasion to talk about a particular topic. The writer exemplifies this through a rhetorical question. The writer hints that an individual would never say, “I’ve smoked cigarettes for a long time, and I don’t have lung cancer.

Therefore, there’s no link between smoking cigarettes and lung cancer” (Pozios, Kambam and Bender. “Does Media Violence Lead to the Real Thing?”). In addition, the writer further questions the necessity of such blemished perceptions concerning media violence. The writer does not need an answer to the question but tries to engage listeners in his argument. Among other factors, rhetoric is useful in the sense that the truth prevails over the opposite.

Ethos, logos and pathos each have a dissimilar connotation. Ethos is an appeal to ethics (Moss and Lapp 155). Ethos is more about trying to persuade or convince listeners of the credibility of a particular subject or discussion (Pozios, Kambam and Bender. “Does Media Violence Lead to the Real Thing?”). Ethos mostly evolves around a speaker’s intelligence and knowledge about a particular topic (Moss and Lapp 155).

The speaker should be able to understand more about the topic discussed. An example of ethos from the article is when Jim Carrey, who is a star of a new superhero film distances himself from the picture after the Sandy Hook massacre. Jim Carrey later states that “in all good conscience, I cannot support”. The movie contains extensive and graphically violent scenes (Pozios, Kambam and Bender. “Does Media Violence Lead to the Real Thing?”). Jim Carrey shows some ethics by stating his displeasure with the movie. He later distances himself because of the graphically violent scenes.

Logos is an appeal to logic (Moss and Lapp 155). Logos revolves majorly around the credibility of a speaker’s argument. It is more about the speaker proving the authenticity of his argument (Pozios, Kambam and Bender. “Does Media Violence Lead to the Real Thing?”). The speaker should be able to prove if the argument is true or prove otherwise. In the article, an example of logos is given when the writer states that smoking cigarettes and lung cancer are two different situations. The writer bases his arguments on that an individual had smoked cigarettes for a long time but was never diagnosed with lung cancer (Pozios, Kambam and Bender. “Does Media Violence Lead to the Real Thing?”).

The writer introduces logic by arguing that not everyone who smokes cigarettes acquires lung cancer. The credibility of the writer is evident because an individual introduced in the article confesses, not contracting cancer despite smoking cigarettes for quite a long time. Logos can diminish certain emotions (Munteanu 39). Emotions correlate with agitated distress.

Pathos is an appeal to emotions (Moss and Lapp 155). Pity, as introduced in the text, is exceptionally important. Pathos majorly revolves around the emotional state of the audience (Pozios, Kambam and Bender. “Does Media Violence Lead to the Real Thing?”). It entails using emotions as supplementing the persuasion of a speaker. The writer indicates an example of pathos by introducing media violence. In addition, the writer states that “even if violent media conclusively cause real-life violence, a society may still decide that they are not willing to regulate violent content and in return stop violence” (Pozios, Kambam and Bender. “Media Violence”).

In the article, the writer claim that stopping violence and embracing peace is a societal right. Even so, the author notes that before making any decision, evidence should be provided. The writer also notes that individuals in a society should strive to identify risk factors for violence. In addition, they should determine how they interact, those particularly affected by such factors and what recommendations fronted to reduce modifiable risk factors (Pozios, Kambam and Bender. “Does Media Violence Lead to the Real Thing?”).

This diminishes violence among individuals in society and further embraces peace amongst people. This also encourages goodwill and unity among individuals living together. The writer intentionally averts issues such as heart complications, AIDS, cancer amongst other calamities facing society. Society members are also encouraged to change factors interrelated with a negative consequence.

Understanding ethos, logos and pathos help students to become familiar with hidden messages in written texts and articles (Moss and Lapp 155). A student having an understanding of ethos, logos and pathos can distinguish between the three and understand more about each. By using the three appeals, students tend to formulate strong points when doing their assignments or even using these techniques in their arguments.

In conclusion, the writer presents the article effectively. This is evident as the writer affirms the relationship between actual violent behaviour and media violence. Media violence fans get a glimpse of what their comrades experience through airing and letting rival camps. In the form of revenge, comrades fight back their rivals and in return encourage more violence. The writer also poses that excessive smoking of tobacco products causes lung cancer, but not everyone who smokes tobacco contracts the disease.

Works Cited

Moss, Barbara and Lapp Diane. Teaching New Literacies in Grades 4-6: Resources For 21st-Century Classrooms. New York: Guilford Press, 2010. Print.

Pozios, Vasilis K, Praveen R. Kambam and Eric Bender. “Does Media Violence Lead to the Real Thing?.” The New York Times. 2013. Web.

—-. “Media Violence”. Qatar Tribune . Web.

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6.2: Rhetorical Analysis

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This chapter builds on the rhetorical concepts introduced in the section, Reading and Writing Rhetorically.

What Is “Rhetorical Analysis”?

Rhetoric : The art of persuasion

Analysis : Breaking down the whole into pieces for the purpose of examination

Unlike a straightforward summary, a rhetorical analysis does not only require a restatement of ideas; instead, you must recognize rhetorical moves that an author is making in an attempt to persuade his or her audience to do or to think something. In the 21st century’s abundance of information, it can sometimes be difficult to discern what is a rhetorical strategy and what is simple manipulation; however, an understanding of rhetoric and rhetorical moves will help you become more savvy with the information surrounding you on a day-to-day basis. In other words, rhetorical moves can be a form of manipulation, but if one can recognize those moves, then one can be a more critical consumer of information rather than blindly accepting whatever one reads, sees, hears, etc.

The goal of a rhetorical analysis is to explain what is happening in the text, why the author might have chosen to use a particular move or set of rhetorical moves, and how those choices might affect the audience. The text you analyze might be explanatory, although there will be aspects of argument because you must negotiate with what the author is trying to do and what you think the author is doing. As Edward P.J. Corbett observes, rhetorical analysis “is more interested in a literary work for what it does than for what it is” (qtd. in Nordqvist).

One of the elements of doing a rhetorical analysis is looking at a text’s rhetorical situation. The rhetorical situation is the context out of a which a text is created.

Another element of rhetorical analysis is simply reading and summarizing the text. You have to be able to describe the basics of the author’s thesis and main points before you can begin to analyze it.

To do rhetorical analysis, you will connect the rhetorical situation to the text. You will go beyond summarizing and instead look at how the author shapes his or her text based on its context. In developing your reading and analytical skills, allow yourself to think about what you’re reading, to question the text and your responses to it, as you read. Use the following questions to help you to take the text apart—dissecting it to see how it works:

• Does the author successfully support the thesis or claim? Is the point held consistently throughout the text, or does it wander at any point?
• Is the evidence the author used effective for the intended audience? How might the intended audience respond to the types of evidence that the author used to support the thesis/claim?
• What rhetorical moves do you see the author making to help achieve his or her purpose? Are there word choices or content choices that seem to you to be clearly related to the author’s agenda for the text?
• Describe the style and tone in the piece. Is it friendly? Authoritative? Does it lecture? Is it biting or sarcastic? Does the author use simple language, or is it full of jargon? Does the language feel positive or negative? Point to aspects of the text that create the tone; spend some time examining these and considering how and why they work.
• Is the author objective, or does he or she try to convince you to have a certain opinion? Why does the author try to persuade you to adopt this viewpoint? If the author is biased, does this interfere with the way you read and understand the refer to the written word: “Proofread your text before submitting the paper.”
• A text refers to any form of communication, primarily written or oral, that forms a coherent unit, often as an object of study. A book can be a text, and a speech can be a text, but television commercials, magazine ads, website, and emails can also be texts: “Dieting advertisements formed one of the texts we studied in my Sociology class.”“?
• Do you feel like the author knows who you are? Does the text seem to be aimed at readers like you or at a different audience? What assumptions does the author make about their audience? Would most people find these reasonable, acceptable, or accurate?
• Does the text’s flow make sense? Is the line of reasoning logical? Are there any gaps? Are there any spots where you feel the reasoning is flawed in some way?
• Does the author try to appeal to your emotions? Does the author use any controversial words in the headline or the article? Do these affect your reading or your interest?
• Do you believe the author? Do you accept their thoughts and ideas? Why or why not?

Once you have done this basic, rhetorical, critical reading of your text, you are ready to think about how the rhetorical situation–the context out of which the text arises–influences certain rhetorical appeals (logos, pathos, ethos) that appear in it.

A Guide to Rhetoric, Genre, and Success in First-Year Writing by Melanie Gagich & Emilie Zickel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Linked in this textbook is Laura Bolin Carroll’s essay. Click here to read Caroll’s essay: Backpacks vs. Briefcases: Steps Toward Rhetorical Analysis

Professional Examples of Rhetorical Analysis

Hooks, Bell. Cultural Criticism & Transformation . video. LCSC Library

Kilbourne, Jean. 20 Oct 2015. “ Jesus is a Brand of Jeans .” The Humanist .

Kilbourne, Jean. Killing Us Softly video series. LCSC Library.

Kilbourne, Jean. Deadly Persuasion video series. LCSC Library.

Meslin, Dave. 2010. Antidote to Apathy . TED Talk.

Recognizing Rhetorical Appeals in Persuasion and Argumentation

This essay about rhetorical appeals explores ethos, pathos, and logos as foundational elements in persuasive communication. It delves into their individual mechanics and collective influence, citing examples from politics, literature, and advertising. By understanding these appeals, individuals can better analyze and construct persuasive arguments, fostering critical thinking and effective communication skills. Ethos establishes credibility, pathos appeals to emotions, and logos relies on logic and evidence. Through their judicious application, communicators can enhance discourse and catalyze positive change.

How it works

The art of persuasion, honed by orators, writers, and leaders across epochs, hinges on rhetorical appeals, core instruments in this craft. Originating from the wisdom of ancient Greek philosopher Aristotle, these appeals—ethos, pathos, and logos—serve as pillars guiding the construction of compelling arguments. Delving into their mechanics enhances our capacity for critical analysis and the crafting of persuasive messages. These appeals, operating singly or in concert, wield influence over opinions, behaviors, and choices, underscoring their potency and limitations.

Ethos, an appeal to the speaker or writer’s credibility and character, endeavors to foster trust and authority, thus facilitating audience acceptance of the message.

Through ethos, communicators establish themselves as trustworthy sources, a feat often achieved through credentials, experience, or reputation. In his speeches, former President Barack Obama frequently underscored his dedication to national unity and his extensive public service background to cultivate ethos, positioning himself as a credible leader meriting attention. Similarly, in scientific research, the credentials of researchers—such as academic achievements or professional affiliations—lend credence to their findings. Armed with the knowledge that the author is a recognized authority, readers are more inclined to embrace the presented argument.

Pathos, by contrast, targets the audience’s emotions, aiming to evoke sentiments that reinforce the argument’s core message. Advertisements commonly employ pathos to spur consumers into purchasing products or services. Charitable organizations, for instance, often employ poignant imagery and narratives depicting individuals in need to evoke empathy and inspire donations. In literature, pathos suffuses narratives to elicit empathy or sorrow, as seen in John Steinbeck’s Of Mice and Men, with the affecting tale of Lennie and George. Similarly, in political rhetoric, pathos emerges following calamities or tragedies, as politicians appeal to emotions of grief and optimism, advocating unity and resilience. While potent, pathos must be wielded judiciously, as excessive emotional manipulation may elicit skepticism or backlash.

Logos, the third appeal, relies on logic and reason, presenting cogent arguments supported by evidence, data, and rational analysis. It finds frequent employment in academic discourse and formal debates, where the strength of an argument hinges on sound reasoning. An exemplary instance of logos is Dr. Martin Luther King Jr.’s “Letter from Birmingham Jail,” wherein he systematically expounds arguments for civil rights activism, citing historical precedents, philosophical tenets, and constitutional principles. Meticulously, he establishes that the quest for racial justice is a moral imperative grounded in rational scrutiny. In everyday scenarios, logos manifests in product comparisons that spotlight features and prices, appealing to consumers’ penchant for logical and economical choices.

These rhetorical appeals seldom operate in isolation; instead, they intertwine to fashion a more compelling argument. A writer may deploy logos to present statistical evidence while leveraging ethos to establish credibility and pathos to emotionally engage the reader. Rachel Carson’s Silent Spring aptly illustrates this fusion, amalgamating these elements to expose the perils of pesticides. Carson marshaled scientific studies (logos), drew upon her credentials as a biologist (ethos), and recounted poignant instances of wildlife harm (pathos), thereby catalyzing the environmental movement.

It behooves us to remain cognizant of rhetorical appeals in our daily lives, as they permeate advertising, politics, and media. By discerning their application, we can cultivate a more discerning approach to information consumption, recognizing instances of emotional manipulation or logical fallacies. Understanding the functioning of these appeals also equips us to construct more potent arguments, be it for scholarly pursuits, business endeavors, or personal communication.

In essence, rhetorical appeals constitute the bedrock of persuasive discourse, furnishing frameworks that fortify arguments and deepen connections with our audience. However, their deployment demands integrity and equilibrium, respecting the intellect of the audience. When wielded adeptly, these tools possess the potential to elevate discourse and effectuate substantive change.

Please bear in mind that this post serves as a springboard for inspiration and further inquiry. For tailored guidance and assurance that your essay adheres to academic standards, consider consulting professionals at EduBirdie.

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The purpose of this assignment is enable you to formulate into writing your analysis of visual representations of ethos, pathos and logos, and how these rhetorical appeals are used to persuade.

General Question 0

The purpose of this assignment is enable you to formulate into writing your analysis of visual representations of ethos, pathos and logos, and how these rhetorical appeals are used to persuade. Refer to the Overview of the Rhetorical Analysis Essay for specific details on the content of each paragraph.

Using the same advertisement from the Ads of the World website that you selected for Assignment 2.2, analyze the advertiser’s use of ethos, pathos and logos while taking into consideration the advertiser’s intended audience. All three rhetorical appeals must be present in the advertisement.

Instructions

Develop an effective rhetorical analysis essay (750-1000 words) about the advertisement you chose.

Format your paper according to MLA styleLinks to an external site..

Attach the image from the ad or embed the video above the title of your essay.

Write an interesting title that captures the interest of your reader and focuses your essay.

Begin with a strong introduction that engages your reader and provides a clear thesis at the end of the introduction.

Write one paragraph that discusses the intended audience.

Write three support paragraphs, one for each rhetorical appeal (ethos, pathos, and logos). Include relevant specific examples from the ad and discuss whether the appeals are used effectively.

End with a strong conclusion that discusses the overall effect of the ad with regard to ethos, pathos, and logos. Restate your thesis in a different wording and sum up what the reader should take away from the essay.

Use in-text citations for evidence from the advertisement.

Add an MLA formatted Works Cited as a separate page at the end of the essay. See below for sample advertisement citations.

Proofread your essay. Check for clear content and accurate sentence mechanics.

Save your rough draft as a Word or Google doc and submit it as a file upload.

NOTE: Your essay will be submitted to Turnitin, which is a method for submitting a written assignment to check for similarities to other texts on the internet. You are encouraged to read about how to interpret the Similarity report and understanding the Turnitin Similarity ReportLinks to an external site. to better understand how Turnitin is used.

Sample Advertisement Citations in MLA format

“Snyder’s of Hanover #Pretzels or Pieces. Advertisement.” Ads of the World, Jun. 2022, www.adsoftheworld.com/campaigns/pretzelsorpieces. Accessed 15 Jun. 2022.

“Mitsubishi Panoramic Sunroof. Advertisement.” Ads of the World, Mar. 2022, www.adsoftheworld.com/campaigns/panoramic-sunroof. Accessed 15 Jun. 2022.

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