Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

  • Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
  • What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
  • Are switching costs effective barriers to customer retention in the airline industry?
  • How can Amazon.com charge a premium price by using its diverse set of services and products?
  • What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
  • To what extent does Café Nero’s app foster customer loyalty?
  • How and why can relationship marketing be used to attract new customers through social media?
  • How does product quality affect customer loyalty among high and low contact products?
  • Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
  • How do retailers cope with polygamous behaviour among consumers?
  • How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
  • In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
  • How can companies adopt social media for successful development of relationship marketing with customers?
  • What are the challenges for small companies when adopting social media for increasing customer loyalty?
  • Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
  • Exploring the efficacy of customer service chatbots – helpful or frustrating?
  • Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

  • An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
  • Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
  • How does the relative importance of tangible and intangible brand values vary across product types?
  • Using digital methods to increase brand salience – a case study approach.
  • Do leading brands need to have the products which attract a large number of customer segments?
  • How is brand image affected by product availability for SME?
  • Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
  • How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
  • How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
  • How can innovations sustain brands through the use of social media marketing?
  • Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
  • Using social media marketing to attract customers to brands of small companies.
  • How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
  • Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

  • How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
  • How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
  • Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
  • In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
  • Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
  • How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
  • Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
  • How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
  • Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
  • Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
  • How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
  • Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

  • How does innovation and culture influence the market performance of SMEs in China?
  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • What are the effects of social media on organisational culture in the UK’s fashion industry?
  • How is globalisation affecting the organisational culture of Toyota’s global operations?
  • How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
  • How does culture affect the marketing of automotives? The Case of Toyota in China.
  • What effect does culture have on marketing communications? The case of Coca Cola in India.
  • How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
  • Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
  • How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
  • How do supermarket chains overcome language differences in Switzerland?
  • How can banks use pricing strategy to boost customer satisfaction and profitability?
  • How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
  • How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

  • What motivates consumers to purchase products from Amazon?
  • What are the uses and gratifications associated with consumer online reviewing?
  • How does marketing intelligence and planning affect sports marketing?
  • How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
  • What are customers’ perceptions towards green marketing?
  • What are customers’ attitudes towards digital marketing activities of Burberry?
  • What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
  • What are the effects of negative word-of-mouth communications on organisational performance?
  • How does gender effect information processing among consumers of luxury goods?
  • What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
  • How does gender effect selective distortion among luxury goods buyers?
  • What role does learning play among functional online advertisements?
  • Does the importance of beliefs and attitudes vary across low and high involvement products?
  • How does gender influence online purchase behaviour of luxury goods?
  • How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

  • How can firms customise their products? The case of Apple.
  • What are the effects of a successful digital marketing campaign on Dior’s brand performance?
  • What are the benefits and challenges of using social media to market luxury goods?
  • How does using web analytics for digital marketing enhance brand performance?
  • What is the impact of digital marketing innovation on Apple’s performance?
  • What are the benefits and challenges faced by Burberry in using digital marketing?
  • How can firms personalise their products? The case of Nike.
  • An assessment of the value of assortment to customers: The case of Dell Computers.
  • How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
  • How does visual constituency affect site identity and product attitude?
  • How does gender affect online consumption behaviour?
  • How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
  • What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
  • How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
  • An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

  • How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
  • How can brand image be conveyed in a mobile marketing environment?
  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push and pull mobile marketing strategies?
  • How can mobile marketing be used as a viral marketing tool?
  • How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
  • How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
  • How can marketing managers drive consumer acceptance of mobile marketing?
  • What impact does brand personality have on purchase intentions in the context of mobile marketing?
  • What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

  • How do price adjustment strategies vary in online and offline environments? The case of music sales.
  • Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
  • How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
  • The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
  • Advantages and disadvantages of online advertising in international marketing.
  • Can point-of-purchase promotions be as effective in an online environment as they are offline?
  • How important is location to customer choice in the UK’s airline industry?
  • How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • How important is the Marketing mix for non-profit organisations?
  • The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

  • What uses and gratifications are provided by beauty brands’ social media content?
  • A content analysis of Food brands Instagram posts.
  • An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
  • Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
  • How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
  • A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
  • What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
  • Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
  • Does traditional customer loyalty apply to consumer behaviour in social media networks?
  • How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
  • Can firms measure the ROI of their social media marketing?
  • An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
  • Usage, barriers and measurement of social media marketing: Implications for marketing managers.
  • The impact of social media marketing on brand loyalty.
  • How do firms use social media marketing to encourage customers’ purchase behaviours?
  • How do vegan brands use social listening to enhance their marketing strategy?
  • Instagram, influencer marking and trust – a critical investigation.
  • Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

  • The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
  • Exploring Patagonia’s marketing strategy – Green or Greenwashing?
  • The impact of FairTrade labels on consumers’ purchase behaviours?
  • Vegan vs cruelty-free: the politics of labelling and why it matters.
  • What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
  • How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
  • What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
  • Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
  • How have spam laws improved marketing ethics online?
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
  • The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
  • The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
  • The role of trust in building company reputation and brand equity through CSR initiatives.
  • Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

  • Detailed market research
  • Develop product and service branding strategies
  • Develop strategies for targeting customers
  • Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

  • Customer relationship management (CRM)
  • Product lifecycle management (PLM)
  • Supply chain management (SCM)
  • Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics  and  finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

  • It increases sales and profits.
  • It improves customer satisfaction.
  • It reduces costs
  • It helps you to identify the problems in your business.
  • It improves the quality of products and services.
  • It builds a competitive advantage.
  • It makes processes more efficient.
  • It increases customer satisfaction.
  • It improves sales
  • It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

  • Using financial products in the UK retail banking sector
  • A study of how service quality and customer satisfaction affect brand equity
  • A study of the antecedents and consequences of a firm’s reputation
  • Impact of social media marketing on consumer behaviour
  • The role of internet advertising as a marketing tool
  • A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
  • The influence of reference groups on purchasing patterns among British consumers
  • Factors that influence product packaging decisions
  • An investigation into how organizational culture influences employee behaviour
  • A preliminary study examined how sales assist the marketing role of security solutions.
  • A thorough analysis of the literature on the term “Coopetition.”
  • The function of marketing management in maintaining efficient supply chains
  • Review of the literature on product innovation in multinational companies
  • The psychology of consumers, how to evaluate it, and how it relates to digital marketing
  • Several of the most prevalent errors are made today in email marketing.
  • Correlation between marketing problem-solving techniques and marketing management support systems.
  • A comparison of marketing management practices in industrialized and developing countries.
  • A comprehensive review of the connection between management sciences and marketing management.
  • Exploring the potential link between corporate financial success and corporate social responsibility
  • A comparison of the regional strategic management of fashion apparel brands.
  • Analysis of market segmentation’s effect on hotel industry customer loyalty.
  • The analysis of the influence of social media on customer relationship management in the hotel industry.
  • The analysis of supply chain management on operational efficiency in the hotel industry.
  • The relationship between customer satisfaction, market share, and profitability
  • An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

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How to find dissertation topics about marketing management.

For dissertation topics in marketing management:

  • Study recent marketing challenges.
  • Explore consumer behavior trends.
  • Analyze digital marketing innovations.
  • Investigate branding strategies.
  • Examine market segmentation.
  • Consider ethical marketing issues.

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Marketing Dissertation Topics – Selected For Year 2023

Published by Alvin Nicolas at November 30th, 2022 , Revised On February 2, 2024

Marketing is a degree course focusing on commerce, lead generation and sales, so you’ll learn much more than creativity when pursuing a Marketing degree.

You will discover how to create spending plans, locate potential customers, penetrate foreign markets and select prices or revenues as part of your marketing degree programme.

Undergraduate, Master and PhD marketing students must complete their dissertation projects before the university awards them a degree.

Many students need help developing compelling marketing dissertation topics that inspire their creativity. The trick is to be mindful of the changes and the latest trends in the marketing industry.

Consider examining brand-new marketing trends so your dissertation project explores a current issue and helps you advance your professional career according to your expectations.

For example, think about the proliferation of social media and online shopping, but also the changes in customer relationships that need special consideration. Your marketing dissertation should provide readers with new, original and focused information.

To help you get started with your marketing dissertation, we have compiled a list of cutting-edge marketing dissertation topics and titles.

You can confidently use these topics because our PhD marketing experts have conducted in-depth research to ensure sufficient literature material is available on these marketing dissertation ideas.

Digital Marketing Dissertation Topics

With everyone going online, digital marketing is booming at present. With the help of effective digital marketing, even a small retail business can achieve great success. For this reason, digital marketing topics are commonly picked by students who want to become certified experts in this field.

Even though students think they are spending their best time on their thesis, choosing the wrong topic can have unfavourable effects and complicate matters.

For this reason, we have created a list of digital marketing thesis topics that will help you choose the ideal topic;

  • Discuss the factors involved in selecting a brand ambassador.
  • Check whether marketers are relying too much on digital material to drive sales.
  • Are consumers still reading long blog posts for promotional purposes, or do they prefer short, inspirational graphics?
  • Exploring the emerging idea of micro-moments in the world of online business.
  • Assessing YouTube direct sales potential for vision brands.
  • For B2B markets, creative digital marketing management.
  • The unique characteristics of customers’ analytical buying styles in 2022 when they shop entirely online.
  • How can businesses use social media to nurture relationships with their customers?
  • The effectiveness and annoyance of chatbots for customer service: helpful or annoying?
  • An examination of grocery companies’ Instagram feeds.
  • What is good digital marketing, and what benefits does it offer for business development?
  • A study compares Facebook ads with Google ads. Which one makes more money?
  • To assess the value of video marketing within a company’s digital marketing strategy and how it affects customer satisfaction.
  • Is it worthwhile to analyze customer psychology in the context of digital marketing?
  • How to evaluate consumer behaviour in a digital media campaign?
  • Assessing the human factor system of trust using an online retailer.
  • How does digital marketing change the dynamics of the marketing period and the sale of goods?
  • The reach of the company page can be increased through the content that food brands post on Instagram.
  • What impact do landing pages have on marketing? What should land pages not do?
  • What part do the company’s influencers play in sales, and how does that affect online marketing?

A complete list of: Digital marketing research topics

Brand Marketing Dissertation Topics

Branding is about giving a product a unique name and image in the eyes of the consumer. It is achieved through imaginative advertising that uses a brand concept that runs through every advertisement. Another aspect of branding is the development of a distinctive logo and name for a particular product.

When developing a dissertation on any topic in brand marketing, you need to be creative and pay close attention to the design, message, objectives, transparency and other crucial elements of the brand.

  • Using a comparison of food retailers in the UK, explore the relationship between perceived risk and brand equity.
  • Describe the reasons why a new brand initially attracts more exemplary customers.
  • Do customers understand the core principles of a brand? Starbucks vs McDonald’s is a legal dispute.
  • What is the impact of someone advertising multiple brands on TV?
  • How do different product categories affect the relative weight of tangible and intangible brand equity?
  • The function of word construction in conveying a brand’s message: a strategic analysis of well-known brands.
  • A case study approach to increasing brand awareness using digital methods.
  • Knowing your target demographic and fostering good customer interaction are two ways to develop a successful brand when you have fewer resources.
  • Does the image of a brand change between different industries? The situation of Virgin Cola in the UK.
  • How does unethical behavior affect a brand’s reputation? The cases of Shell, Nike and Starbucks.
  • Why is it essential to apply theoretical concepts to branding?
  • The impact of branding on sales in public transport.
  • Targeting customers in ethnic markets: The case of Indian food customers of British supermarkets.
  • How can companies use CSR to strengthen their brand equity? The example of Body Shop.
  • How can marketing innovations in social media help companies survive?
  • Why should companies spend more on marketing and brand building?
  • Can a supermarket’s brand products convey brand equity in low-price departments?
  • Using social media marketing to build small business brands.
  • How can companies use applications on smartphones to strengthen their brand value? The legal situation of Starbucks and Café Nero.
  • The decision-making process of customers vis-à-vis the rules set by stakeholders is the focus of the case study on the TESCO brand model.

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Direct-Marketing Dissertation Topics

Direct marketing is a form of marketing that sells directly to the customer. The company and the customer are the only parties involved in the product/service cycle.

Direct marketing comes in different shapes and sizes, with internet marketing being the most common. Online marketing allows companies to communicate directly with customers and eliminate mediators. This way, companies can learn more about consumers’ needs, wants and opinions about a good or service.

Below is a list of possible dissertation topics for the research area of direct marketing;

  • How does the length of a voice message affect the effectiveness of telemarketing? An example from the mobile phone industry.
  • How do Tesco and Body Shop use loyalty schemes to attract customers to direct sales?
  • Creating a direct marketing information system and evaluating its performance.
  • In the UK service sector, how does the weighting of different criteria influence online sales change according to the product type?
  • How can companies benefit from artificial intelligence and its role in direct marketing?
  • Targeting different nationalities and social classes with racial bigotry and prejudice.
  • Evaluating the YouTube direct marketing performance of cosmetics companies.
  • In an increasingly diversified global market, how does telemarketers’ nationality (accent) affect customer response?
  • Analyze the efficiency and profitability of internet marketing as a direct marketing strategy.
  • Do customers understand how to defend themselves against questionable direct marketing strategies of social media marketing companies?
  • What influence does the message length have on direct marketing messages? A comparison between online and offline media
  • Assessing the importance of consumer data and privacy in direct marketing strategies.
  • Can direct internet and social media marketing be used to build customer relationships, or is it just a temporary means to connect with new customers?
  • Can online marketing be used as a more effective technique for a group than for an individual?
  • What are the differences between offline and online prospecting techniques? The UK airline sector is an example.
  • The advantages and disadvantages of direct marketing include the use of SMS and email to communicate with customers.
  • Social media marketing as a tool to attract high-value customers: Benefits and challenges for small businesses.
  • How much force can change current consumer behavior patterns that deviate from society?
  • The impact of cultural differences and foreign influences on decision making.
  • Why do customers stay with Apple Inc. and adhere to global marketing standards? A case study from the market.

Other dissertation topics: Environmental Dissertation Topics   HRM Dissertation Topics

Social Media Marketing Dissertation Topics

In an era where most business transactions and purchases are made online, we cannot undermine the importance and benefits of social media marketing to society. Highlight the use of social media for shopping and influencer marketing. Here is a list of SMM Dissertation topics for your review;

  • Are we breaking US law using Facebook’s marketplace when working with this digital marketing platform?
  • The discovery of Twitter: Should microblogs be a basis for customer discounts and exclusive notifications?
  • Why is Facebook discussed more often than other platforms in the context of social media marketing?
  • Should large companies use youth-oriented social media such as Instagram and TikTok?
  • The social media copyright debate: What are the pros and cons of posting online, using memes and graphics that are freely available online?
  • Why should marketers exercise caution when using various posts and comments on social media due to the risks associated with user-generated content?
  • What benefits and pleasures make beauty brands’ social media content offer?
  • An examination of food brands’ Instagram posts.
  • A review of Facebook’s positive, unfavorable and negative user comments and how they influence future conversation engagement.
  • Why are practical Facebook apps so much less popular than their amusing counterparts?
  • How do Facebook applications convert users into customers? The relationship between total installs, daily active users and app ratings.
  • An evaluation of the effectiveness of banner ads on different social media platforms? Facebook, Instagram and Twitter are three examples.
  • Is online word-of-mouth more effective than offline word-of-mouth? An investigation of customer comments on the internet.
  • Do social media users behave in the same way as traditional customers?
  • What strategies do non-profit organizations use to carry out marketing activities on Facebook and other social media platforms?
  • What are the main differences/ similarities between the social media presence of the NHS and the CDC in the US?
  • A study on the impact of social media marketing on the popularity of brand posts on Facebook fan pages.
  • Use, barriers and measurement of social media marketing: implications for marketing managers.
  • How can companies use social media marketing to influence their customers’ buying habits?
  • How can social listening help vegan brands with their marketing strategies?

Marketing and Culture Dissertation Topics

Every culture is unique. What is appropriate in one culture may not be applicable in another. For this reason, companies operating in different cultures need to adopt different strategies. Companies must consider the cultural composition of the market before launching a new product.

There is no question that this marketing-related topic deserves study. The following list contains interesting and current dissertation topics in the field of cultures and marketing;

  • What is the impact of innovation and culture on SME performance in Chinese markets?
  • Examining the effectiveness of native advertising in the US, UK and China.
  • What impact does social media have on the corporate culture of the UK fashion industry?
  • How has globalization changed Toyota’s organizational culture around the world?
  • The impact of cross-cultural marketing on businesses, with a particular focus on the FMCG sector.
  • Do values, beliefs, and convictions have an impact on companies around the world?
  • Applying the marketing mix in a multi-cultural society: evaluating any two civilizations.
  • Analyzing the same marketing strategy in different markets can lead to business failure.
  • The impact of cultural diversity on supermarkets in the UK.
  • How do cultural differences affect marketing communication? The situation of Coca-Cola in India
  • How do marketers account for differences in “national” culture between regions? Spanish banks in the Basque and Catalan regions.
  • Does the language have an impact on a brand’s identity? A case of Coca-Cola.
  • Integrating and evaluating regional differences within national marketing culture.
  • How does individuality vs collectivism affect mobile phone sales? The People’s Republic of China is an example.
  • The influence of individuality and collectivism on the purchase of smartphones
  • Can car manufacturers afford to treat customers as one big homogeneous group?
  • How can national culture explain the dominance of Scotch whiskey in the world whiskey market?
  • Analyzing imports and exports to see how culture affects the trade market in the case of General Motors.
  • How can nations use their own culture to help promote their key exports? France’s Champagne serves as an example.
  • Discuss how the marketing environment is analyzed.

Consumer Psychology and Marketing Dissertation Topics

Consumer behaviours, which is a marketing focus, can largely be explained with the help of consumer psychology. It shows how consumers behave in the individual phases of the buying process and what reasons they have for their actions. Marketers can develop and implement communication strategies tailored to specific customer groups based on these psychological profiles.

Below you will find some suggested topics for your marketing dissertation in the fields of marketing and consumer psychology;

  • How does consumer knowledge affect product purchases and purchasing decisions?
  • Impact of bad advertising on customer behaviors.
  • Wall-Mart customers’ perceptions of in-store and online shopping.
  • What motivates customers to buy from Amazon?
  • What are the benefits and advantages of customer reviews on websites?
  • How can companies effectively use Big Data to better understand the psychology of their customers?
  • What do consumers think about green marketing?
  • Understanding consumer psychology will help you create marketing plans that work.
  • What impact do marketing research and planning have on sports marketing?
  • Assessing consumer attitudes and behaviors concerning luxury goods.
  • What impact does bad word of mouth have on a company’s performance?
  • How does gender affect how customers of luxury products process information?
  • What role does motivation play in the buying process? An overview of the UK market for mobile phone ringtones.
  • How does the gender of luxury product buyers affect selective bias?
  • What role does education play in functional internet advertising?
  • Do attitudes and beliefs’ importance differ for low and high-involvement goods?
  • How does gender affect the way people buy luxury products online?
  • What influence does social media have on the buying habits of luxury products in the fashion industry?
  • An analysis of consumer psychology, attitudes, and the marketing of fashion goods
  • What do consumers think of Burberry’s digital marketing efforts?

Marketing Ethics Dissertation Topics

A challenging issue in the field of marketing is marketing ethics. Marketers should consider marketing ethics when trying to develop successful and profitable marketing campaigns for their companies.

Businesses must adhere to several ethical principles to successfully operate and run marketing campaigns. Any of the following topics could serve as the basis for a dissertation on marketing ethics;

  • What elements distinguish a consumer’s choice of the most and least socially responsible companies?
  • Do marketing campaigns influence customers’ purchasing decisions related to a specific cause?
  • How do companies use PR to recover from consumer boycotts? The situation of Shell and Nestle.
  • Gender inequalities and their impact on perceptions of corporate social responsibility.
  • Building corporate reputation and brand equity through multiple CSR initiatives.
  • The importance of trust in enhancing brand value and corporate reputation through CSR initiatives.
  • Corporate social responsibility and firm performance. An examination of the function of the market environment and marketing competence.
  • The impact of a company’s unethical behaviors on sales: Analysis of ineffective marketing campaigns.
  • The relationship between corporate social responsibility and marketing ethics.
  • How do publicly available codes of conduct affect consumer purchasing decisions? The situations of The Body Shop, Levi’s and Marks & Spencer.
  • How can ethical perceptions and intentions when buying affect consumer behaviors? A comparison of chickens kept in battery cages with those kept outdoors.
  • What is the impact on consumer purchasing behaviors of marketing activities designed with a specific purpose? Starbucks’ Raise a Cup to a Good Cause initiative.
  • What do consumers demand from companies in terms of ethics?
  • How do companies deceive customers into increasing sales of their products, and how does this impact their bottom line?
  • Examining the relationship between corporate social responsibility and marketing ethics.

Also read: Business Ethics Dissertation Topics

Why is it Important to Select the Best Marketing Dissertation Topics

The marketing field is vast and interconnected with many other academic areas, including civil engineering, construction, law and even healthcare. As a marketing student who wants to achieve good grades, developing new ideas and experimenting with established marketing theories is crucial. For this reason, creating a marketing dissertation topic that is clear, rational, and truly addresses a pressing problem prevalent in the industry is critical.

We cannot stress enough how important it is to find a sensitive topic for the study.

If you fail to choose a correct topic, this will affect the amount of time and effort spent on writing your dissertation, as you risk falling into a rejection loop right at the beginning. To develop a topic, consider previous research, consult your supervisor, and get support at this point in your dissertation.

Therefore, when choosing your dissertation topic, it is advisable to make sure that it is original and relevant to the current problems or issues that are interesting enough to warrant further research. Explore marketing topics usually under-researched and step out of your comfort zone. You will be successful if you keep this in mind when researching and considering our marketing suggestions!

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Our marketing dissertation experts can suggest several unique and cusotmised marketing topic ideas and examples to help you jumpstart your dissertation project. We also provide several other dissertation services including research proposal writing , dissertation methodology chapter writing , literature review writing , statistical analysis , proofreading and editing , and more.

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Business ethics is a critical study of the moral difficulties that arise in business. If you’re planning to pursue business studies, the first step is to learn about the effects of unethical practices that result in poor decisions for the business.

There is a wide range of dissertation themes in business psychology, including those related to sole proprietorships, entrepreneurs, employer-employee relationships, and many others. A comprehensive list of business psychology dissertation topics is provided below.

Are you looking for intriguing social work dissertation topics? Check out our comprehensive list of the top dissertation topic ideas.

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The Most Interesting Marketing Dissertation Topics 2022

The latest years have been characterised by the explosion of applications to such universities as Bath, Leeds, or Lancaster, with students showing increased interest in marketing. It’s not surprising as it could be viewed as a profession of the past, present, and future: it is all-encompassing, and marketing techniques are at the centre of biggest money exchange in the world.

Dissertation is a climax of studies, but complications arise prior to any research because you have to decide what to write about. Marketing dissertation topics are diverse and you have to select one that stirs your interest at least a little bit. Personal involvement is crucial in such an assignment type. If you’re being in search of professional dissertation help , you can always find it with our writers; if you search for ideas for inspiration, look at the list below.

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List of the Top Marketing Dissertation Ideas for 2022

For best results, we’ve divided this complex subject into 11 topics.

Marketing Dissertation Topics

  • Relationship between Clients and Representatives
  • Intricacies of Marketing Communication to Attract Students’ Attention to a Specific University
  • Building Friendly Relations with Influencers: Reasons, Methods, and Expected Results
  • Campaigns Based on Sexual Exposure: Appeal & Target Audience
  • Three Major Tactics for Making a Horror Movie Draw the Attention of Audience
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Marketing Management Dissertation Topics

The field of marketing is quite complex, yet choosing marketing dissertation topics, you must remember that the key is to deliver your information correctly. If something is not clear, always discuss it with your academic advisor or try using different wording. See these examples below to get creative:

  • Why marketing on children’s television brings up controversies.
  • Social media marketing versus physical marketing methods.
  • Military academies marketing styles.
  • Aggressive marketing: pros and cons.
  • Should e-commerce marketing involve large budgets to succeed?

Branding Dissertation Topics

Branding represents logos, advertisement methods, graphic design, and many other aspects that help to create a brand. Hearing of Rolls Royce, we already turn to historical aspects, yet it is not only about quality but also about the ways how advertisement has been target towards wealthy individuals through the years.

  • Political aspect of television branding.
  • Branding style of Apple Inc and social bias.
  • Why branding and outsourcing do not work together.
  • scouting: an example of a successful branding system.
  • Male vs female branding specialists: gender bias in the outcome.
  • Principles of Creating Relatable Brand: Common Points with Consumers
  • Superior Brand Positioning for New Hotel Business
  • Brand Development: Individuals vs. Companies. Differences in Approach
  • Best Colour Combination for Modern Branding Types
  • UK Food Logos: Making Brands Distinguished

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Direct Marketing Topics

Direct marketing means situations when every client is targeted either individually or by using an individual approach. You can think about your milkman or delivery of newspapers by the children when they talk to you directly, thus making you a valued client. See some of these examples:

  • Direct marketing in e-commerce vs word of mouth strategies.
  • Does social media help in direct communication with customers: pros and cons.
  • Volunteering and direct marketing campaigns.
  • Newspaper delivery history: direct marketing.
  • Understanding customer needs: basics of preliminary customer analysis through the lens of perception
  • Direct Contact with Consumers: Do’s & Don’ts
  • Direct Mail and Its Connection to Ecology
  • Evaluating Success of Conducted Mail Campaign
  • Top Five Promotion Objects to Use for Making Direct Campaign Successful
  • Impulsive Shopping: Psychological & Social Aspects

Topics on Marketing across Cultures

Marketing across cultures may compare local culture and marketing styles with the rest of the world. For example, we all know that people have their unique vision of a good ad, which will differ from those visions that the American people may have. See dissertation marketing topics list for inspiration:

  • An Indian influence in society in fashion marketing.
  • perception of luxury vs the United States.
  • Wrong perception of marketing peculiarities by the immigrants.
  • Royal family and intentional style marketing abroad.
  • Perception of marketing styles in the United States.
  • Peculiarities of Launching Campaigns in the United Arab Emirates
  • Differences & Similarities between Luxury Brands for Developed & Developing Countries
  • Three Ways of Improving Bad International Production Outcomes
  • Five Creative Techniques of Integrating Elements from Specific Culture into International Campaigns
  • UK, Australia, New Zealand Differences in Trading

Consumer Behaviour

Why do some people buy certain products or ignore certain brands entirely? Why do people listen to certain advertisements and tend to learn about something new by listening to old-time celebrities? It is all covered by the consumer behaviour dissertation topics. See some of these examples:

  • Is Apple Inc. approached the same way as in the United States?
  • Social dividing in target marketing of consumer goods.
  • Consumerism: a historical analysis.
  • Conservative attitudes to brands in society.
  • Winning loyalty of customers: case studies of foreign companies.
  • Influence of Belonging to Certain Social Group on Buying Decisions
  • Three Factors that Alienate Consumers from the Brand
  • Reasons for Consumers Migrating to Other Brands
  • Emotions-Motivated Buying Decisions: Their Ground & Perspectives of Their Usage
  • Methods of Loyalty Cultivation Among the New-Age Customers

Marketing and Social Networks Topics

We all know that the majority of commercial deals are being made online with the help of Facebook, Twitter, or Instagram. While it is too early to say that social networks marketing is the future, it is still vital to approach various topics like the ones below:

  • The role of influencers in SMM.
  • Why social media must be supported by blog posts.
  • The most common misconceptions regarding the immediate success of Facebook advertising.
  • Transformation of customers into sales with the help of Instagram.
  • The dark side of SMM: controversial issues and hacking occasions.
  • Most Efficient Social Network from Perspective of Promotions
  • Three Methods of Reaching the Maximal Amount of Customers via Facebook
  • Instagram, Influencers, and Promotional Posts: An Improved System of Achieving Customers’ Recognition
  • 5 Common Mistakes in Communication with Clients via Social Networks
  • Advertising Launched via Social Media Platforms

Marketing Ethics Topics

Students often choose ethical aspects when dealing with marketing because people are historically aware of all the importance related to high morals and responsibility. Today’s marketing principles have shifted significantly, yet proper research can help improve the situation. See some marketing ethics dissertation topics below:

  • Human Rights Violations during news advertisement marketing strategies.
  • Biased coverage of social campaigns in the media.
  • political shows: another way of marketing propaganda or analytical work?
  • How honest is advertisement of foods and beverages?
  • Should the advertisement of alcohol and tobacco be made illegal?
  • People’s Rights Violation During Marketing Research, Their Kinds, & Alleviation Methods
  • Problematic Cases: Thin Line between Lies, Obfuscation, and Vagueness
  • Work and Mistakes Committed by Puffery During Campaigns
  • Marketing vs Propaganda: Concept Differences & Similarities
  • Health Dangers in Advertising Medical Products

Digital Marketing Dissertation Topics

Digital marketing is not necessarily related to social media. Think about video game ads or various mobile alerts that you receive once you are done talking to your university friends or parents. Digital marketing dissertation ideas can deal with anything where computers or any electronic devices are involved.

  • Digital marketing challenges during Covid-19.
  • The use of AI tools in digital marketing: benefits and drawbacks.
  • The benefits of customer targeting and data mining principles.
  • Commercial side of digital marketing and related risks.
  • Digital marketing in the bank sector.
  • How Do Demands Change According To Generation?
  • Pay-per-click Kinds of Marketing, Its Efficiency and Drawbacks
  • Peculiarities of Search for what Keywords to Use for Online Ads
  • Online Ads that Customers Find Annoying: Their Characteristics and Tactics for Addressing Them
  • Promotions through Influencers, Email, Search Engine Optimisation

Advertising Dissertation Topics

It is one of the most challenging topics to explore because we all know enough about advertising, yet coming up with a good advertising dissertation topic is not always possible. If you are stuck with ideas, see some of these examples below to start with:

  • Advertising and grammar school children: the lessons to learn.
  • Should real people (non staged) be allowed to participate in advertising?
  • Use of street advertisement: way.
  • Structure of classic advertising: a historical analysis.
  • Why advertisement is no longer efficient when using print ads?
  • Seven Ways in Which Advertising Influences Children’s Minds
  • History of Alcohol Ads & Harm They Caused During Years
  • Celebrity Endorsement as Outdated Advertising Trend
  • Is TV Still Good for Ads?
  • When Advertising Becomes Annoying

Event Management Topics

Event management is not only about organisational and management aspects, which is why writing dissertation on event management, remember that managing an event always depends on type and target audience. For example, you can think about safety rules or financial aspects between children’s festival and a large political event.

  • Planning an event for all male vs all-female groups.
  • Event management and safety rules: pros and cons.
  • Event planning industry during pandemic times.
  • The limitations in the work of event managers during children’s events.
  • music marketing during festivals and time management issues.
  • Functions Performed by Event Managers
  • Event Planners & Responsibilities They Must Entail
  • Organising an Event: Five Core Factors that Must Be Considered
  • Popular Trends in Events Industry
  • Using Event Management to Boost Profits

Fashion Marketing Dissertation Topics

Fashion marketing belongs to those new marketing topics. Even though it has always been popular it has only recently received scientific attention. If you want to brainstorm fashion marketing dissertation topics, have a look at some of the ideas we came up with below:

  • Gender bias in perception of marketing ads.
  • Children’s fashion: how should we discuss it with the children?
  • Celebrity involvement in fashion industry.
  • Social media and related impact on distorted body image.
  • What makes a fashion icon in modern society?
  • Gender Differences that Affect the Structure of Fashion Marketing
  • Fashion Icons and Their Contributions to Products Advertising
  • Factors Affecting Decision Of Fashion Products Purchase
  • How Fashion Uses Ads
  • Body Positivity vs Fashion Advertising

Social Media Marketing Dissertation Topics

The role of social media in marketing these days cannot be underestimated, which is why numerous students choose social media marketing topics for their dissertation. You can explore anything from influencers to online sales like in topics below:

  • The role of storytelling in social media marketing.
  • Influencers vs private approaches.
  • Real-time marketing on social media.
  • The use of guest posting in social media marketing.
  • Goal setting strategies on social media.
  • Live streams as the social media marketing future.
  • Tourism marketing campaigns online.
  • Augmented reality challenges: pros and cons.
  • Use of social trends in marketing on Facebook.
  • Memes and social media marketing: main benefits and limitations.

International Marketing Dissertation Topics

International marketing usually deals with perception of local marketing practices abroad or vice versa. Explore various topics that we have presented below and see what aspects may be narrowed down:

  • The use of outsourcing in online marketing.
  • Legal disputes and international marketing cheating.
  • Why do people tend to avoid international marketing practices.
  • Marketing and modern delivery methods.
  • Skype and Zoom as international marketing tools during Covid-19 times.
  • Healthcare concerns and accurate translation of international medical ads.
  • International business ethics between and Australian ways of life.
  • Consumerism in the field of tourism marketing in the United States.
  • expert of goods to India: the cultural bias.
  • International marketing in post-Brexit society.

Sports Marketing Dissertation Topics

Sports marketing is a popular topic not only among college athletes but also among students pursuing healthcare careers.

  • The use of famous athletes for advertising.
  • Should athletes show their political preferences as a part of a sports campaign.
  • Inequality of access to sports accessories.
  • Perception of Wimbledon marketing beyond.
  • Advertisement of youth sports club in Wales and Northern Ireland.
  • Should the boarding schools advertise their sports facilities?
  • An ethical aspect of medication advertising by athletes?
  • Nike vs Adidas brand analysis in society.
  • Should politicians participate in sports competitions.
  • Bias in media coverage of sports events.

Dissertation Topics On Marketing For MBA

As a rule, MBA students pursuing marketing dissertation topics will focus on anything from bizarre advertising schemes to consumerism and ethics. See mba marketing dissertation topics below to help your creativity flow:

  • Influence of celebrities and consumerism.
  • The negative aspect of customer satisfaction methods.
  • Advertisement of Irish pubs abroad: controversial aspects.
  • Factors affecting male vs female consumer preferences.
  • Is radio advertising still efficient?
  • Analysis of online consumer behaviours.
  • Privacy vs target marketing online.
  • Corporate ethics and brand advertising strategies.
  • TV advertising: an outdated approach or the NLP approach?
  • Relationship marketing: the safest methods of advertising to children.

Business Marketing Dissertation Topics

This field of marketing studies business relations through the lens of marketing and advertisement. See some examples of marketing topics for dissertation business subjects below:

  • The most common misconceptions about marketing ethics.
  • Advertising to a young person: the list of things to know.
  • Expanding business marketing abroad: pros and cons.
  • Small business marketing strategies that are purely.
  • Analysis of business marketing analysis methods.

Retail Marketing Dissertation Topics

Retail marketing sector has undergone significant challenges during the post-Brexit period and then during pandemic restrictions. It is best to reflect in your dissertation writing as done below:

  • Addressing the issue of food shortages in Wales.
  • Retail prices in Manchester vs Blackpool.
  • Retail marketing and relationship marketing during Covid-19 times.
  • Supply-and-demand changes during post-Brexit period.
  • Retail marketing and political bias in logistics.

Marketing Communications Dissertation Topics

The most important aspect of successful marketing is communication and being able to focus on correction of mistakes.

  • The most common marketing communications mistakes made by non-UK businesses.
  • How to communicate one’s brand and message without turning to aggressive marketing?
  • Marketing communications specifics on social media.
  • How do people perceive information: music marketing examples.
  • Consumerism and communicational barrier: Corner Shop case study analysis.

Green Marketing Dissertation Topics

Green marketing is more than just a popular trend in society, which is why composing your dissertation on green marketing, you are bound to achieve success. See social, moral, and environmental aspects as you choose one of the popular topics below:

  • Controversy about genetically-modified foods.
  • Logistic service providers and green marketing methods.
  • Socio-material analysis: green retailing.
  • Environmental concerns and advertising.
  • Freight transportation: analysis of services.

In addition to all those titles, you could also check economics dissertation topics . These two fields are often interrelated, and you could find something interesting there.

Have Chosen A Topic, What’s Next?

So, you have looked through various dissertation topics in marketing and have even selected your favourite, but still have no time to write it? Writix writers provide different kinds of help for students who need help with starting or finishing dissertations. You could tell them, “ Do my dissertation ”, and our experts would instantly get to work.

Also, check interesting ideas for a psychology dissertation or criminology dissertation topics — we cover all subjects to meet even particularly demanding tastes. Enjoy research, contact us if assistance is needed, and earn your diploma!

  • What topics can be chosen for marketing dissertation purposes?

You can choose anything from social media marketing to consumer relations and MBA marketing topics. If you cannot find your field of science in the list of topics above, contact us with your marketing dissertation questions.

  • How to choose a marketing dissertation topic?

The safest way to choose your marketing dissertation topic is knowing your subject well and making additional research as you check similar works. Remember that your marketing research topic must inspire you. Think over your wording and connect it with your thesis statement. Most importantly, take care of your structure and include only that information, which has been approved by your academic advisor.

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Dissertation Topics in Marketing

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  • Updated on  
  • May 8, 2023

Dissertation Topics in Marketing (1)

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

marketing dissertation concepts

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

Marketing: Dissertation Topics

  • What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
  • To what degree does Caffe Nero’s app foster consumer allegiance?
  • How and why can communication marketing be employed to entice new clients through social elements?
  • How does production variety influence policy patriotism among high and low-contact producers?
  • Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
  • How do entrepreneurs grapple with polygamous behaviour among users?
  • Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
  • Growing policy support through long-value distribution management–an event study of UK health brands.
  • What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
  • An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
  • How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
  • Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

  • Involving communal systems when seeking different markets and developing the market interest.
  • Systems companies use acting on customer boycotts.
  • The job of joint buy in a poor industry.
  • Are modernisations useful in building up the number of clients?
  • The relationship between the geographic position and the nature of a system.
  • The benefits groups get from the customisation of their works.
  • Mobile commerce: its powers and shortcomings.
  • The change in prices on offline and wire markets of properties.
  • How serious is the job of branding in the progress of a business?
  • Are there proper limitations in brand selling plans?
  • What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

  • Altering the Marketing Management. What are the new models, functions, processes, and techniques?
  • Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
  • Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
  • Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
  • Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
  • Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

  • How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
  • Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
  • In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
  • Evaluating the power of vision brands’ direct selling via YouTube.
  • How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
  • Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
  • The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
  • Customer loyalty – Behaviour or attitude? A mixed-method analysis.
  • The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
  • Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
  • A case study: Using digital methods to increase brand salience.
  • Using social media marketing to attract customers to brands of small companies.
  • The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

  • In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
  • The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Using social media to reduce the cost of direct marketing
  • Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • The effect of culture on marketing communications: The case of Coca-Cola in India
  • How do supermarket chains overcome language differences in Switzerland?
  • Effects of social media on organisational culture in the UK’s fashion industry.
  • How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

  • The case of Apple: How can firms customise their products?
  • The impact of digital marketing innovation on Apple’s performance
  • Pop-up advertisements: Hit or a miss
  • Celebrities and influencers: Have they changed the game of online marketing?
  • Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Advantages and disadvantages of online advertising in international marketing.
  • The Importance of Marketing mix on non-profit organisations.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

  • What drives customers to buy things from Amazon?
  • What are the benefits and advantages of customer internet reviews?
  • What impact do marketing intelligence and planning have on sports marketing?
  • How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
  • What do customers think about green marketing?
  • What are customers’ feelings about Burberry’s digital marketing efforts?
  • What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
  • How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

  • A content analysis of Food brands Instagram posts.
  • The impact of social media marketing on brand loyalty.
  • Instagram, influencer marking and trust – a critical analysis.
  • Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
  • Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

  • How have spam laws improved marketing ethics online?
  • What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
  • The influence of local culture on business ethics of immigrants- A case study of the UK
  • Vegan vs cruelty-free: the politics of labelling and why it matters
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

  • Analysis and determination of consumer buying behaviour for Coca-Cola
  • Critical research on how AI will help make better marketing decisions
  • Brand advertising and political campaigns: a possible interwoven impact?
  • Analysis of how brands exploit impulsive buying
  • Marketing budgets included by BREXIT
  • The effect of COVID-19 on the global economy
  • The decline in organic reach on social media platforms
  • Do people appreciate being click baited into sponsored posts?
  • How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Marketing Dissertation Topics 2023 | Engaging Ideas for Top Grades

Best Marketing Dissertation Topics

Table of Contents

  • 100+ latest Marketing Dissertation Topics & Ideas for 2023

Why Do Students Struggle to Choose a Dissertation Topic?

How to choose an interesting marketing dissertation topic, 3 mistakes to avoid while choosing a dissertation topic.

  • Who Can Help Me with My Marketing Dissertation Writing?

Is your marketing dissertation taking a toll on you? If yes, here is a way to escape all those struggles. Wondering what it is? Go through this blog to know more about it!

An MBA in marketing is a course that most students pursue to build a strong career. This study helps the student strengthen his subject knowledge but also helps him develop skills like decision-making, analyzing, conducting surveys, preparing case studies, and many more. Another essential part of this course is the dissertation.

The dissertation is the final task assigned to a student pursuing this course. In this task, he has to go through what he was taught and learned throughout the system and then prepare a document. For the same, he needs to conduct in-depth research, surveys, studies, etc. But, this is also one of the complicated tasks to complete. And the most challenging part of this is choosing a topic for the dissertation .

If you are also one of those students struggling with deciding which topic to write a dissertation about. On the other hand stuck with choosing best dissertation topics in marketing , then here are some topic suggestions to help you.

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100+ Latest Marketing Dissertation Topics & Ideas for 2023 

  • What is the concept and outcome of a management audit?
  • Study the impact of foreign direct investment on economic growth.
  • What are the advantages and risks linked with portfolio maximum policy?
  • Explain the impact of innovation-related investment and management performance.
  • What are the financial risks faced by a business in today’s modern business environment?
  • Explain the merits and demerits of the mobile banking in the developed countries.
  • Behavioral Finance and Traditional Finance: How do you differentiate both?

2. Leadership

  • How does leadership impacts management in any IT sector?
  • What is the impact of management on organizational efficiency?
  • Conduct a systematic analysis of transformational leadership.
  • Perform an in-depth study on charismatic leadership.
  • Explain the importance of leadership style in contextualizing the goal clarity of an organization.
  • Effects of social media on the educational leadership.
  • What are the impacts of technology on educational leadership?
  • How have fashion gradually evolved over the years?
  • Explain the fashion sense in the youth of the 20th century.
  • Explain if clothes can represent the personality traits of a person?
  • Explain the evolution of bows and ties into the male fashion industry.
  • What is the role of women in society regarding changing fashion trends?
  • How can a class promote the culture? Explain about its role.
  • Basic tools used in the fashion marketing.
  • List a few talented singers of 60s.
  • How does the music industry work on today’s date?
  • What does one need to become a successful singer?
  • What are some tricks to get the best out of a music player?
  • Howcan people with a hearing problem listen to the music?
  • Is the Quality of Music Education Good Enough in University or College?
  • Is it True that Melody Can Influence Our Life Decisions.

5. Strategic Management

  • Explain strategic management in the public sector.
  • A study on strategic management of middle management.
  • Perform a study on strategic management in the social media era.
  • Analysis of conflict resolution in a strategic management team.
  • Comparative analysis between stakeholder and strategic management.
  • Major challenges and difficulties of strategic management literature.
  • What is the strategic management in the public sector?

6. Project Management

  • Explain the similarities and differences in project management practices.
  • Conduct a detailed review of current literature and project management.
  • What is the impact of project length on management control and quality?
  • How do organizations justify their software development methodology choices?
  • How important is it to explore leadership qualities for successful project management?
  • Project management: Explain in depth the literature review on the stakeholder theory.
  • What are the major reasons behind the delays in construction projects?

7. Business Management

  • What are the effects of using managed print services?
  • Conduct a social media analysis on advances in advertising.
  • How to use six sigma for increasing the operating efficiency?
  • How to go green, cutting off the office expenses in big businesses?
  • How is customer engagement management affecting technological advances?
  • Significance of staff motivation incentives on productivity.
  • How do you explain short term management and its risks?

8. Corporate Governance

  • Detailed analysis of the corporate governance policies.
  • An in-depth analysis of corporate governance practices.
  • Conduct a systematic review of good corporate governance policies.
  • Explain the impact of block holders on corporate governance policies.
  • Explain the effect of corporate governance policies and practices on developing economies.
  • Major impacts of corporate governance policies on voluntary corporate disclosure of listed companies.
  • What are the changes in corporate governance during Covid-19?

9. Operations Management

  • Evaluate the supply chain function in operations management.
  • Explain the role of company employees in effective strategy implementation.
  • Conduct an analysis of the tools and methods used in operations management.
  • Conduct a comparative analysis of operations management for products and services.
  • What are the factors based on which management decides whether to manufacture in the house or outsource?
  • What is block chain technology and its impacts on the supply chain in the UK?
  • What is the influence of the information technology on the manufacutring firms?

10. Branding

  • From Failure to Success: The power of Branding for small businesses.
  • Discuss the Influence of branding over customer psychology.
  • Can Brand Marketing limit the business scope?
  • Risk involvement in the creation of brand image.
  • How quality works in the sustaining of brand?
  • Social responsibilities of a company’s brand manager: Societal expectations.
  • How separation and merging of leading brands affect the growth?

11. Consumer Behaviour

  • How purchasing power of target audience affects the marketing development of a company?
  • How do numbers affect customers psychology, and how to get maximum benefit from it?
  • Does creation of need still work with predisposed customers?
  • How does branding affects consumer behavior?
  • Flea-market strategy for building strong customer base.
  • Does marketing research for ascertaining consumer behavior, before product prototyping, help in minimizing the potential risks?
  • How to take benefit from word-of-mouth publicizing, Customer motivation.

12. Cross Cultural Marketing

  • How to deal with the language barrier for effective marketing?
  • The influence of family culture in the building of loyal customer foundation.
  • How does national culture affect the sales of exported goods?
  • What role does social status play in the pricing strategy?
  • Overcoming the cultural differences to market nation-oriented services: Japanese cuisine exposure.
  • Influence of quality products while dealing with predominance of local marketers.
  • Promotive marketing for vogues: Launching of new series of products.

13. Dissertation Topics on 4P’s of Marketing Mix

  • How does Pricing affect the sales in E-commerce sites?
  • Why do online brands promote their business on seasonal basis?
  • How geographical plates affect the needs and demands of denizens?
  • Does the quality of product overcome the lack of promotional activities?
  • Influence of branding on promotional activities for the launch of new products.
  • Can market risks be overcome by conducting research in between the product life cycle?
  • Developing a pricing strategy based on the location of target audience.

14. Relationship Marketing

  • What are the basics that Relationship Marketers can learn?
  • Three ways process niche players can connect with the C-Suite
  • Six steps on how to build an Instagram Influencer Campaign
  • Develop rapport with Influencers via Social Media
  • Small data can help businesses be more human
  • Strategies for maximising client loyalty and value
  • How to create emotional connection with your customer?

These are some amazing topics compiled from the most popular categories of marketing dissertation. However, if you have decided a topic and are wondering, ‘ how to write a dissertation title? ,’ seek help from our experts!

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Choosing a dissertation topic is no less than fighting a war for students. There are many reasons behind this, but here are a few common ones:

1. Incomplete Information About the Requirements

The first thing that a student should look for is a requirement. Based on these requirements, a student can choose a theme and then the topic for the dissertation. But, things get a bit messy and challenging when he doesn't know about them either.

2. Lack of Decision-Making Skills

The next thing that plays a vital role in a student's ability to choose a topic is decision-making capability. This is a skill that not just a student but everyone should develop. When there are numerous topic ideas, these skills become a saviour for the student.

3. Improper Knowledge of the Subject

For a student, gaining enough knowledge of the subject is essential so that he can divert and direct the dissertation accordingly. On the other hand, if a student lacks the subject ability, he cannot get an idea about the probable topics on which he can write a dissertation. 

So, these are the three main reasons why a student faces a struggle while choosing a topic for his dissertation.

Feeling anxious or helpless while choosing marketing dissertation topics? Not anymore! He is a step-by-step guide to help you choose an interesting marketing topic for your dissertation.

1. Understand the Requirements

When choosing a dissertation topic, the first step is understanding the task's requirements. When you get a clear idea of the requirements, you know the boundary and limits for researching your topic. This, thus, helps in determining a relevant topic easily.

2. Choose a Subject with a Broad Scope

The next step is to check the scope of the chosen subject. A dissertation is a lengthy and detailed document, unlike assignments. So, you should be able to gather enough information on this subject to make it informative. Thus, choose a topic with a good scope.

3. Research for More Knowledge

Research the subject from different perspectives to gain more information on it. For example, you can try the 4Ws & 1H approach to look into the ‘what, why, where, when, and how of the subject. This helps in seeking an out-of-the-box idea for the topic.

4. Find a Topic of Your Interest

You can try sitting in a calm place and brainstorming for your interest. Put down all the ideas you feel interested in related to the subject in a notebook. And once you are done with all your mind dumping, you can take a break and relax before moving to the next step. 

5. Check for the Topic Relevance

Out of all the topics you took note of, strike off the ones that are not or least relevant to your subject. Then shortlist the ones that are highly relatable to your subject. Now finally, choose one topic from the list you have noted down.

Follow this simple 5-step process and choose an impeccable topic for your marketing dissertation. Now, this seems easy, right? But wait! You are not yet done! Out of this excitement and sometimes overconfidence, you make silly mistakes in your dissertation. Read the below section to know more.

“If you’re making mistakes, it means you’re out there doing something.” – Neil Gaiman.

Making mistakes is acceptable, but not learning from them and repeating them all the time without realization is not!

In every work, there is a probability that you may make a mistake in it. Similarly, you also make mistakes while choosing dissertation topics for marketing. Want to know what are they? Here are a few listed below:

1. Not Communicating with the Mentor

The first mistake many students make during their dissertation topic selection is not communicating with their mentor. Yes! Whether it be a committee mentor, your professor or a senior, you should always talk to them and consider their advice so that you do not have to face any troubles later.

2. Not Using the Resources Properly

Various resources available for a student can help him gain ample knowledge on any subject. But, not making the best use of them can lead you into a do-or-die situation. You can go through books, journals, and articles available in the library or blogs on the internet for this purpose.

3. Not looking into the big picture

Students often make this mistake when they do not look into the bigger picture. Yes! They just find an interesting section for their dissertation and go for that topic without learning if it has enough scope for writing an entire dissertation. This mistake often leads them to lack information or too much information for a document like a dissertation. Thus, make sure to calculate well and research well, keeping the dissertation length in mind for better results.

Make sure not to repeat these mistakes while  writing your dissertation on marketing, or else you may end up losing valuable grades in your work. 

“Who Can Help Me With My Marketing Dissertation Writing?”

Are you struggling to complete your marketing dissertation on time? Then, turn to the Assignment Desk and get our  marketing dissertation help to drive all your troubles away! Wondering how we can do that? Read below to know more.

  • Our professionals deliver well-researched and plagiarism-free content to you. That means you can be assured of top grades.
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So, what are you still waiting for? Contact us immediately for the best assistance in your marketing dissertation topic selection and writing!

Additionally, you can go through some of the best  Psychology Dissertation Topics suggested by our expert writers.

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Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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Home » Blog » Dissertation » Topics » Marketing » Marketing Dissertation Topics List (27 Examples) For Your Research

marketing dissertation concepts

Marketing Dissertation Topics List (27 Examples) For Your Research

Mark Oct 24, 2019 Jun 5, 2020 Marketing No Comments

Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can […]

marketing dissertation topics

Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can help in exploring the field of marketing and finding out how it is contributing to the management of different functions. .

A list Of marketing dissertaton topics

Analysing customer-centric marketing strategies in attaining a competitive edge and sustaining growth.

The emerging role of information technology in revolutionizing the marketer’s approach towards manipulative advertising.

Studying the integration of Internet of Things and Smart Devices with automated service interactions to create optimal value.

How does promoting innovation and creativity contribute to creating a strong brand image?

Role of manipulative tactics in influencing the purchasing desires and consumer behavior.

To study the importance of social marketing for teenage products.

Impact of technology-enabled customer engagement to drive customer purchases and brand loyalty.

Identifying the best theoretical tools for coping with rapid changes in the perceptions and demands of consumers in the global environment.

Role of game theory in successful branding.

Impact of brand association and cause-related marketing in the case of building awareness of less-familiar brands.

Role of holistic digital marketing plan to get maximum value in digital channel.

Importance of transferability of brand image across product categories.

Impact of the-related innovation in the area of entrepreneurship marketing.

Studying the relationship marketing be used to attract new customers through social networking sites.

To study the role of smart phone apps to attract and retain customers in the context of multinational corporations.

The role of social media marketing to attract customers to brand of small companies.

To find out the direct online and social media marketing on building customer relationships.

Analyzing the impact of online marketing in connecting with customers.

Does switching to online marketing help businesses in increasing presence and awareness.

Studying the factors that shape consumer wants and demands.

Strong brand image affects the level of customer retention and loyalty.

Studying the emerging concept of color psychology in marketing.

Market orientation and innovation for entrepreneurial businesses.

Finding out the role of safety and security in tourism relationship marketing.

Impact of sustainability goals on the marketing tactics and strategies.

Analysing the current practice of using celebrities in marketing communications.

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Google slides.

GSlides can create concept maps using their Diagram feature. Insert > Diagram > Hierarchy will give you some editable templates to use.

Tutorial on diagrams in GSlides .

MICROSOFT WORD

MS Word can create concept maps using Insert > SmartArt Graphic. Select Process, Cycle, Hierarchy, or Relationship to see templates.

NVivo  is software for qualitative analysis that has a concept map feature. Zotero libraries can be uploaded using ris files. NVivo Concept Map information.

A concept map or mind map is a visual representation of knowledge that illustrates relationships between concepts or ideas. It is a tool for organizing and representing information in a hierarchical and interconnected manner. At its core, a concept map consists of nodes, which represent individual concepts or ideas, and links, which depict the relationships between these concepts .

Below is a non-exhaustive list of tools that can facilitate the creation of concept maps.

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www.canva.com

Canva is a user-friendly graphic design platform that enables individuals to create visual content quickly and easily. It offers a diverse array of customizable templates, design elements, and tools, making it accessible to users with varying levels of design experience. 

Pros: comes with many pre-made concept map templates to get you started

Cons : not all features are available in the free version

Explore Canva concept map templates here .

Note: Although Canva advertises an "education" option, this is for K-12 only and does not apply to university users.

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www.lucidchart.com

Lucid has two tools that can create mind maps (what they're called inside Lucid): Lucidchart is the place to build, document, and diagram, and Lucidspark is the place to ideate, connect, and plan.

Lucidchart is a collaborative online diagramming and visualization tool that allows users to create a wide range of diagrams, including flowcharts, org charts, wireframes, and mind maps. Its mind-mapping feature provides a structured framework for brainstorming ideas, organizing thoughts, and visualizing relationships between concepts. 

Lucidspark , works as a virtual whiteboard. Here, you can add sticky notes, develop ideas through freehand drawing, and collaborate with your teammates. Has only one template for mind mapping.

Explore Lucid mind map creation here .

How to create mind maps using LucidSpark: 

Note: U-M students have access to Lucid through ITS. [ info here ] Choose the "Login w Google" option, use your @umich.edu account, and access should happen automatically.

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www.figma.com

Figma is a cloud-based design tool that enables collaborative interface design and prototyping. It's widely used by UI/UX designers to create, prototype, and iterate on digital designs. Figma is the main design tool, and FigJam is their virtual whiteboard:

Figma  is a comprehensive design tool that enables designers to create and prototype high-fidelity designs

FigJam focuses on collaboration and brainstorming, providing a virtual whiteboard-like experience, best for concept maps

Explore FigJam concept maps here .

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Note: There is a " Figma for Education " version for students that will provide access. Choose the "Login w Google" option, use your @umich.edu account, and access should happen automatically.

marketing dissertation concepts

www.mindmeister.com

MindMeister  is an online mind mapping tool that allows users to visually organize their thoughts, ideas, and information in a structured and hierarchical format. It provides a digital canvas where users can create and manipulate nodes representing concepts or topics, and connect them with lines to show relationships and associations.

Features : collaborative, permits multiple co-authors, and multiple export formats. The free version allows up to 3 mind maps.

Explore  MindMeister templates here .

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Dissertations / Theses on the topic 'Libraries – Marketing'

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Syphus, Matthew. "The marketing of university libraries, with special reference to South African university libraries." Master's thesis, University of Cape Town, 1990. http://hdl.handle.net/11427/8365.

Alhouti, Dakhil. "Marketing electronic information resources in Kuwaiti higher education libraries." Thesis, University of Sheffield, 2014. http://etheses.whiterose.ac.uk/5192/.

Singh, Rajesh. "Marketing culture of Finnish research libraries : an analysis of marketing attitude, knowledge and behaviour /." Åbo : Åbo Akademis förlag, 2005. http://www.doria.fi/cgi-bin/Pdisplay.cgi/TMP.objres.20.pdf?type=application/pdf&path=/m1/encompass/repadiss/clipboard/.outgoing/TMP.objres.20.pdf&fileaddr=193.166.0.206&fileport=20212.

Copeland, Susan Marjorie. "Marketing and income generation in Scottish public library services." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23781.

Ashcroft, Linda Susan. "The development of electronic resources in libraries : effective marketing and communication." Thesis, Liverpool John Moores University, 2012. http://researchonline.ljmu.ac.uk/6166/.

Cockrill, Antje. "A comparative analysis of marketing management in British and German university libraries." Thesis, Aberystwyth University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319373.

So, Denise Rodrigues. "\"A segmentação de clientes em bibliotecas\"." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/27/27151/tde-16122007-155923/.

Moreira, Elaine Cristina de Brito. "Práticas de marketing e endomarketing para bibliotecas universitárias." Universidade Federal da Paraíba, 2014. http://tede.biblioteca.ufpb.br:8080/handle/tede/7674.

Zibani, Patiswa. "Marketing of electronic resources as a tool for information service delivery and access at the University of Zululand." Thesis, University of Zululand, 2017. http://hdl.handle.net/10530/1723.

Pupelienė, Janina. "Strategic directions for the development of academic libraries in the knowledge society." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20071228_121731-20301.

Nilsson, Mikael. "Låna Dig Rik : om en marknadsföringskampanj för folkbiblioteken i tre regioner och dess mottagande i lokalpressen." Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper, KV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-14732.

Persson, Karolina. "Marknadsföringen biblioteket : En fallstudie av Broby bibliotek." Thesis, Uppsala universitet, Institutionen för ABM, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-167090.

Salgado, Maria Armanda Palma. "Marketing 3.0 nas bibliotecas de ensino superior português: as perceções dos utilizadores e dos profissionais da informação e da documentação." Doctoral thesis, Universidade de Évora, 2014. http://hdl.handle.net/10174/11223.

Karlsson, Claes. "Att skapa bilden av biblioteket : Åtta bibliotekariers upplevelser av deltagandet i projektet Futurum.kom." Thesis, Uppsala universitet, Institutionen för ABM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-158844.

Ho, Ieng I. "A study of people's lifestyle, perceived brand benefits, and the use of public libraries in Macau." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1950726.

Fagundes, Leonardo de Jesus Loura. "Proposta para a padronização dos serviços de bibliotecas escolares: um estudo de caso no Colégio Pedro II." Universidade Federal Fluminense, 2016. https://app.uff.br/riuff/handle/1/4317.

Pupelienė, Janina. "Akademinių bibliotekų vystymosi strateginės kryptys žinių visuomenėje." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20080221_123856-39543.

Carlzén, Carin. "Kan en lockande och informativ webbplats marknadsföra ett bibliotek? : tankar om webbplatsens roll i stadsbiblioteks marknadsföring = [Can an attractive and informative web site function as marketing source for a library?] : [thoughts about the role of the web site in the marketing of public libraries] /." Borås : Högsk. i Borås, Bibliotekshögskolan/Biblioteks- och informationsvetenskap, 2004. http://www.hb.se/bhs/slutversioner/2004/04-27.pdf.

MacDougall, Jennifer. "Marketing principles and practice in public libraries in the United Kingdom and Republic of Ireland : a qualitative analysis of strategy development and implementation, including a comparative study of local authority leisure services." Thesis, Loughborough University, 2000. https://dspace.lboro.ac.uk/2134/7380.

Alassaf, Abir. "Construction d’une offre de services pour le public universitaire en Syrie- Une approche managériale." Thesis, Lyon 2, 2011. http://www.theses.fr/2011LYO20074/document.

Käck, Camilla. "Pop-up-bibliotek : På gränsen mellan uppsökande verksamhet och PR." Thesis, Uppsala universitet, Institutionen för ABM, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-308426.

Doucette, Wendy C. "Promote Yourself and Your Work: Self-Marketing for Librarians." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/5369.

Doucette, Wendy C. "You’re Amazing, Now Let’s Show It: Self-Marketing the Wonder of Librarians." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/5362.

Cimbolaitienė, Egidija. "Elektroninių paslaugų plėtra akademinių bibliotekų tinkle." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20060317_142918-19294.

Tolley, Rebecca. "How to Manage Your Library’s Social Media Identity." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etsu-works/5746.

Bergström, Sara. ""Vi ska inte sitta här och tro att folk ska komma till oss" : En kvalitativ undersökning av några halländska bibliotekariers syn på marknadsföring avbarnavdelningenpå folkbibliotek." Thesis, Uppsala universitet, Institutionen för ABM, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176003.

Li-hsuan, Liu, and 劉莉萱. "A Survey of Library Marketing and Librarians’ Attitudes toward Marketing in Rural Libraries." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/71619477242227721589.

Lowry, A. Kay. "Faculty marketing analysis of community college libraries and the relationship of marketing activities to utilization." 1995. http://books.google.com/books?id=q7bgAAAAMAAJ.

Kulovany, Lukas, and Jan Soukup. "Marketing strategy of public and academic library, Case Study." 2007. http://hdl.handle.net/10150/106171.

Lu, Ming-hui, and 呂明慧. "Research on Experiential Marketing in the Public Libraries." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/87704011079724752653.

Huang, Hui-Jan, and 黃慧娟. "Internet marketing for electronic information services in university libraries." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/73875285245214352692.

Chang, Yi-Hui, and 張義輝. "Applying the YouTube Video-sharing Website in Marketing Academic Libraries." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/46811862768361571529.

Sokol, Dominika. "Developing Marketing Strategies for dLIST and the LIS Commons." 2007. http://hdl.handle.net/10150/105096.

SHEN, TONG-LING, and 沈彤玲. "Research on Service Marketing Strategies and Current Situations of Public Libraries." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4rhmzp.

Hung, Sheng Chieh, and 洪聖傑. "A Study on the integrating community resources to the marketing of rural libraries." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/23614707488799395516.

YEH, YA-FANG, and 葉雅芳. "Marketing for the Staff-less Library: Case Studies of Intelligent Libraries in Taipei." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f554vw.

Ísleifsdóttir, Íris Alda. "The implementation of e-books into Icelandic libraries." Thesis, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21109.

Kunneke, Kathleen Joey. "The paradigmatic shift of service organisations : a proposed marketing model for South African university libraries." Diss., 2001. http://hdl.handle.net/10500/17152.

may and 永美華. "A Study of Internal Marketing and Satisfaction of the Military Libraries in Taiwan, R. O. C." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/81838002674311844729.

Jayasundara, Chaminda Chiran. "Developing a model for prodicting customer satisfaction in relation to service quality in University libraries in Sri Lanka." Thesis, 2009. http://hdl.handle.net/10500/3194.

Moura, Pedro Rafael Fialho de Oliveira. "A utilização do blogue na Biblioteca Escolar enquanto ferramenta de Marketing da Informação." Master's thesis, 2012. http://hdl.handle.net/10437/3838.

Danielsson, David. "A study of how hospital libraries can view the patients as a target audience." Thesis, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21363.

Cheng, Shu-Li, and 鄭淑麗. "A Study of Internal Marketing and Job Satisfaction of the Vocational College and Institute Libraries in Taipei City and County." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/44680447257707843041.

Pinto, Isabel Gomes. "Produtos e serviços de informação nos websites das bibliotecas da Universidade de Lisboa: um contributo para a sua avaliação." Master's thesis, 2014. http://hdl.handle.net/10362/14783.

Lopes, Dina Teresa Ferreira. "Bibliotecas Públicas : marketing cultural e o acesso à leitura (estudo de caso)." Master's thesis, 2012. http://hdl.handle.net/10437/2911.

Nováková, Gabriela. "Prezentace a obraz knihoven v médiích, mediální obraz knihovníka/knihovnice." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-341855.

Andrade, Ana Mafalda de Araújo Oliveira. "Estratégias de marketing aplicadas a Bibliotecas Universitárias : Estudo de caso da biblioteca da Escola Superior de Comunicação Social." Master's thesis, 2012. http://hdl.handle.net/10437/6672.

Lima, Inês Alexandra Sequeira. "As Bibliotecas Académicas e a Inclusão Social: Estudo de Caso da Biblioteca Norte|Sul do Centro de Estudos Sociais da Universidade de Coimbra." Master's thesis, 2019. http://hdl.handle.net/10316/93393.

Mota, Ana Carolina Espinha. "Como comunicam as bibliotecas universitárias na Web 2.0? Estudo aplicado na Universidade de Coimbra." Master's thesis, 2020. http://hdl.handle.net/10316/93662.

Ovesná, Monika. "Dospívající dívky jako specifická kategorie uživatelů knihoven." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-336618.

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