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Dissertations / Theses on the topic 'Consumer behaviour'

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Martínez, Bárbara, and Sara Pérez. "Consumer Behaviour." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1595.

The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.

Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.

Lourenço, Jacqueline Areal. "Children consumer behaviour field lab: the Nestum consumer." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10285.

Abu, Hasan Zuha. "Interpreting green consumer behaviour : an exploratory examination of Cardiff consumers." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/24494/.

Whiting, Philip. "Can Changes to Product Behaviour Alter Consumer Behaviour?" Thesis, Griffith University, 2014. http://hdl.handle.net/10072/366234.

Hasslinger, Anders, Selma Hodzic, and Claudio Opazo. "Consumer Behaviour in Online Shopping." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4715.

The Internet has developed into a new distribution channel and online

transactions are rapidly increasing. This has created a need to understand how

the consumer perceives online purchases.

The purpose of this dissertation was to examine if there are any particular

factors that influence the online consumer. Primary data was collected through

a survey that was conducted on students at the University of Kristianstad.

Price, Trust and Convenience were identified as important factors. Price was

considered to be the most important factor for a majority of the students.

Furthermore, three segments were identified, High Spenders, Price Easers and

Bargain Seekers. Through these segments we found a variation of the different

factors importance and established implications for online book stores.

Jeub, Lucas G. S. "Networks, communities, and consumer behaviour." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:15a20771-8844-4b01-b187-0b8d411bc457.

Dizdarevic, Goran. "Data Fusion for Consumer Behaviour." Thesis, KTH, Matematisk statistik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209247.

Duh, Helen Inseng. "Money attitudes and materialism among generation Y South Africans: a life-course study." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008612.

Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.

Ayalew, Romel. "Consumer behaviour in Apple's App Store." Thesis, Uppsala universitet, Institutionen för informatik och media, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-166547.

David, Yigal. "Consumer behaviour in voice based interactions." Thesis, Middlesex University, 2015. http://eprints.mdx.ac.uk/17321/.

El, Said Ghada Refaat. "Cultural effect on electronic consumer behaviour." Thesis, Brunel University, 2006. http://bura.brunel.ac.uk/handle/2438/412.

Sehib, Khairia A. H. "Consumer food shopping behaviour in Libya." Thesis, University of Newcastle upon Tyne, 2013. http://hdl.handle.net/10443/2289.

Mahmood, Ammara. "Essays on consumer behaviour and pricing." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:2f99d998-5536-44cc-aae1-99fb97f1a191.

Svensson, Karolina, and Nathalie Myhre. "Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9690.

Dootson, Paula. "Where do consumers draw the line? : an investigation of deviant consumer behaviour." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/75517/1/Paula_Dootson_Thesis.pdf.

Lefevre, Emelie, and Marcus Nilsson. "The responsible consumer – Consumer consciousness from idea to delivery : an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20779.

Hanel, Vanessa K., and University of Lethbridge Faculty of Management. "Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010, 2010. http://hdl.handle.net/10133/2598.

Nordfält, Jens. "Is consumer decision-making out of control ? : non-conscious influences on consumer decision-making for fast moving consumer goods /." Stockholm : Economic Research Institute, Stockholm School of Economics (EFI), 2005. http://web.hhs.se/efi/summary/673.htm.

Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.

HUO, Yue. "Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/7.

Nordling, Cim. "Video consumption in 2020 : A study on consumer behaviour and consumer motives." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170134.

Abley, Jennifer. "Stated preference techniques and consumer choice behaviour." Thesis, Cranfield University, 2002. http://hdl.handle.net/1826/4063.

Stewart, Christopher. "Modelling and comparing OECD countries' consumer behaviour." Thesis, London Metropolitan University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.297585.

Hewer, Paul A. "The sociology of consumer behaviour and men." Thesis, University of York, 1995. http://etheses.whiterose.ac.uk/10834/.

Norrgård, I. (Isadora). "Consumer buying behaviour in online legal services." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201911223154.

Cornovan, Daniela <1996&gt. "Italian consumer behaviour towards plant-based meat." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/20804.

SEHRAWAT, SHIVANGI. "ANALYSING CONSUMER BEHAVIOUR IN INDIAN HATCHBACK MARKET." Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18341.

Borowa, Monika. "The demand for tourism services in Poland between 1990 and 2005." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1596.

Tourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created:

“Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?”

The objective of this paper is to fill the lack of knowledge about tourism offerings in Poland. The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.

Apell, Karlsson Jennifer, Moa Gustafsson, and Rikard Rasmusson. "Consumers' Response to Irresponsible Corporate Behaviour : A Study of the Swedish Consumers' Attitude and Behaviour." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26693.

Perez, Montesa Luis. "Online and Smartphone Consumer Behaviour of Spanish Millennials." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205808.

Gradassi, Florent, and Justine Viennot. "The country of origin effect on the consumer behaviour : The impact of the "Made in France" on the Swedish consumer behaviour." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25469.

Smith, Andrew Peter. "Consumer's product choice behaviour : an application of chaos theory." Thesis, University of Stirling, 2000. http://hdl.handle.net/1893/1452.

Chan, Siu-kay. "Consumption behaviour of Mainland vacation visitors in Hong Kong." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25018036.

Chak, Chi-kin. "Consumer behaviour with regard to the replacement of domestic cooking appliances in Hong Kong /." [Hong Kong] : University of Hong Kong, 1990. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12923084.

McCole, Patrick. "Dimensionalising trust in Internet buying behaviour." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.272536.

Guido, Gianluigi. "An incongruity-salience hypothesis on consumer awareness." Thesis, University of Cambridge, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.263008.

Shum, Yiu-cheung Paul. "Property buying behaviour in Shenzhen." Click to view the E-thesis via HKUTO, 2002. http://sunzi.lib.hku.hk/hkuto/record/B31969203.

Hernández, Maskivker Gilda Maria. "Consumer waiting behaviour: Priority passes in tourism services." Doctoral thesis, Universitat Rovira i Virgili, 2015. http://hdl.handle.net/10803/454776.

Harmgart, H. "Consumer behaviour, feedback information and the supermarket industry." Thesis, University College London (University of London), 2006. http://discovery.ucl.ac.uk/1445544/.

Abdelhadi, Amal M. "Libyan consumer aberrant behaviour: factors affecting its adoption." Thesis, Nottingham Trent University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.657616.

Al-Otaibi, O. S. "Shopping centre development and consumer behaviour in Kuwait." Thesis, University of Exeter, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.234014.

Hamilton, Robert. "[Credit] scoring : predicting, understanding and explaining consumer behaviour." Thesis, Loughborough University, 2005. https://dspace.lboro.ac.uk/2134/13053.

Uncles, M. D. "Models of consumer shopping behaviour in urban areas." Thesis, University of Bristol, 1985. http://hdl.handle.net/1983/653c145a-2ac7-49a9-bd65-3bd88de90217.

Hasan, Maher Mohamad. "Factors influencing Consumer Behaviour on the Czech Market." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16370.

Foxall, Gordon R. "Consumer psychology in behavioural perspective : an evaluation of the contribution of the experimental analysis of behaviour to consumer research." Thesis, University of Strathclyde, 1989. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21219.

Fu, Qingchen, and Yue Yuan. "Factors influencing Chinese consumer behavior purchasing clothes online in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19946.

Andersson, Johannes, Martin Blomkvist, and Mattias Holmberg. "Blog Marketing - A consumer perspective." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-891.

The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provides a new way of communicating with customers, as customers want to be talked with, not to. Companies have newly started to pay attention to this and as a result, the concept of blog marketing has been born. The little research that has been done on blog marketing has been done from a company perspective. However, no or little research has yet considered how consumers use blogs. In order to use blogs as a communication tool, it is of huge importance for companies to understand how consumers use blogs in their decision making. Hence the purpose is;

“To explore how and why consumers use blogs in their decision making process“

In order to answer this purpose we conducted nine interviews on young adults, as previous research suggests that this population use blogs the most (Tremayne, 2007). From the collected data a qualitative analyze was made in which the empirical findings was analyzed with support of the theoretical framework.

From the analysis we found that consumers use blogs throughout their decision making. Within the consumers’ decision making, collaborative blogs was mostly used as the consumers could get more input from a larger audience and because this type of blog tended to cover a specific topic of interest for the consumers. Consumers were found mainly writing in the blogs when they had knowledge to contribute with or when they needed information that they could not otherwise find in the blogs.

We also noticed that consumers turned to groups they belonged to, so called normative group, or they turned to groups that they did not belong to, so called comparative groups. These groups influenced the consumer by providing them with knowledge and by giving them positive and negative confirmation on their choice of purchase. However normative groups also persuaded the consumer to buy products in order to belong to the group.

Besides this, a pattern of characteristics of the individuals that the consumer blogged with were noticed. Consumers wanted user experiences and thus the vast majority of these individuals they turned to, seemed to be consumers themselves, with relevant product experiences. The consumers also seem to blog more with certain individuals, whose opinions were valued more. These individuals often shared the latest information on products.

Lastly we found that consumers seemed to be selective when reading blog posts. The blog posts needed to contain detailed- and up-to-date information. Moreover, consumers wanted blog post to be written by other consumers because they saw them as more credible then companies. The consumers also chose to read blog posts that show similarities be-tween the consumer and the blogger in terms of either usage pattern of product or preference for product choices.

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dissertation on consumer buying behaviour

Consumer Behaviour Dissertation Topics (28 Examples) For Research

Mark Aug 11, 2021 Aug 11, 2021 Consumer Behaviour No Comments

Some of the most interesting consumer behaviour dissertation topics are listed on this site. The list of dissertation topics on consumer behaviour is developed based on emerging concepts and ideas in the field of business and marketing. Consumer behaviour is a vast area to study and has gained the attention of researchers belonging to different […]

consumer behaviour dissertation topics

Some of the most interesting dissertation topics on consumer behaviour are listed on this site. The list of dissertation topics on consumer behaviour is developed based on emerging concepts and ideas in the field of business and marketing. Consumer behaviour is a vast area to study and has gained the attention of researchers belonging to different fields.

The project topics on consumer behaviour and research topics on consumer behaviour are listed down, and we can also help in completing projects according to your requirements. You can explore the dissertation, project, and research topics to carry out your study.

A list of Dissertation Topics on Consumer Behaviour

How online shopping consumer behaviour affects the high-street shopping patterns in the UK?

Examining the differences between male and female customer psychologies.

Analysing how advertising stimulates excessing consumption patterns.

To conduct a literature review on the importance of understanding customer needs.

Exploring the differences in consumer buying patterns considering different consumer characteristics.

Are the consumers willing to pay a premium for convenience?

Comparing the factors influencing consumer behaviour related to clothing brands in the UK.

Evaluating the country of origin effects on consumer buying behaviour.

Studying the impact of brand association on consumer buying behaviour in the sports industry.

Examining the impact of advertising media on consumer purchasing behaviour related to food and beverage products.

To explore the factors affecting consumer’s purchase decisions in the UK’s retail market.

A quantitative study on how online shopping trends have affected the profitability of leading retailers in the UK – A case study of Tesco.

Studying the impact of trends in consumer’s food behaviour contributing to the development of marketing strategies in the fashion industry.

A review of twenty-five years research of the consumer behaviour study in different markets.

Does e-marketing influence consumer purchase decisions?

Analysing and comparing the strategies used by luxury brands to influence consumer behaviour.

Examining the role of information technology in revolutionising the marketer’s approach to motivate and influence consumers.

Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour.

A literature review on the impact of branding on consumer behaviour.

Importance of ethics in building and maintaining relationships with the consumers.

The role of innovation and creativity on consumer behaviour and perceptions.

Qualitative analysis of the impact of loyalty schemes on consumer purchasing decisions and loyalty.

Impact of cross-cultural marketing on the marketing techniques used to attract and influence consumers.

A literature review on the effects of globalisation on customer behaviour.

Consumer, customer and perceived value: past, present and future.

Examining the environmental orientation of consumer behaviour: motivational component.

Impact of the external stimuli on the impulsive buying behaviour of consumers.

Studying the female consumer behaviour towards jewellery products in Asian countries.

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80 Consumer Behaviour Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedInIntroduction: Your Gateway to Consumer Behavior Research Topics If you’re a student looking for interesting research topics in consumer behaviour, you’ve come to the right place. We have compiled a comprehensive list of dissertation topics to help you start your research journey. Why Consumer Behavior Matters in Marketing? Consumer behaviour and marketing go hand in […]

consumer behavior research topics

Introduction: Your Gateway to Consumer Behavior Research Topics

If you’re a student looking for interesting research topics in consumer behaviour, you’ve come to the right place. We have compiled a comprehensive list of dissertation topics to help you start your research journey.

Why Consumer Behavior Matters in Marketing?

Consumer behaviour and marketing go hand in hand, with consumer behaviour being the foundation for effective marketing strategies. By understanding consumers’ preferences, needs, and motivations, marketers can tailor their products, services, and promotional efforts to resonate with their target audience. Consumer behaviour considers various psychological, social, cultural, and environmental factors influencing consumer choices.

Exploring a Spectrum of Research Topics in Consumer Behavior:

Whether you’re an undergraduate, master’s, or doctoral student, this list will provide you with valuable ideas to explore and contribute to consumer behaviour research. So, let’s dive in and uncover the exciting world of consumer behaviour research.

A List Of Potential Research Topics In Consumer Behavior

  • A review of the impact of gender roles on consumer decision-making.
  • The effects of zero-waste campaigns on consumer attitudes towards package-free shopping.
  • A review of consumer attitudes towards eco-friendly products.
  • How colour psychology influences consumer perception of food products.
  • The effects of impulse buying on household budget management – a study focused on single-parent households.
  • How weather conditions influence consumer shopping behaviours in the UK.
  • A review of psychological triggers that prompt impulse buying.
  • A study on consumer preferences for ethnic versus mainstream food products.
  • The impact of advertising frequency on consumer retention rates in the telecom industry.
  • How consumer demographics affect the effectiveness of personalized marketing.
  • How does a change in store location impact consumer loyalty in small businesses?
  • The role of digital literacy in affecting consumer vulnerability to online scams.
  • Understanding the decision-making process of elderly consumers in the pharmaceutical market.
  • The effects of language and tone in shaping consumer perception of email marketing campaigns.
  • A review of how social status influences consumer choices for luxury items.
  • The role of corporate social responsibility in shaping consumer attitudes towards multinational corporations.
  • The effects of virtual reality on consumer experience in online real estate tours.
  • A comparative analysis of online and offline shopping behaviours among millennials.
  • How childhood experiences influence adult consumer behaviour in purchasing nostalgic items.
  • The shift in consumer spending habits in grocery shopping post-covid.
  • The role of emotions in shaping consumer attitudes towards green products.
  • A study on consumer reactions to controversial advertisements.
  • The effects of data breaches on consumer trust in online shopping platforms.
  • Post-covid consumer attitudes towards telemedicine services.
  • How price anchoring affects consumer perception of value in bundle offers.
  • How British consumers perceive foreign brands in comparison to local brands.
  • How in-store layout design influences consumer purchase decisions in supermarkets.
  • A review of consumer responses to crisis management strategies in product recalls.
  • A review of consumer psychology in the UK’s travel and tourism industry.
  • A study on consumer reactions to gamification strategies in mobile apps.
  • The effects of price discount strategies on consumer buying behaviour – a review.
  • The impact of lifestyle changes on consumer demand for fitness wearables.
  • A study on consumer reactions to using AI chatbots in customer service.
  • A review of how British traditions and customs shape consumer behaviour in the UK hospitality sector.
  • How ease of use affects consumer adoption of mobile wallet services.
  • The role of local festivals in shaping consumer buying patterns in the UK.
  • Post-covid changes in consumer preferences for contactless payment options.
  • A study on the impact of music tempo on consumer spending time in retail stores.
  • A review of the influence of family structure on consumer spending habits.
  • How the COVID-19 pandemic impacted consumer loyalty towards essential service providers.
  • The influence of parental control on teenage consumer behaviour in video gaming.
  • Post-covid consumer attitudes towards supporting local businesses.
  • The influence of post-COVID travel restrictions on consumer preferences for local tourism .
  • How the availability of self-service options affects consumer preferences in the banking sector.
  • A comparative study between the shopping behaviours of rural and urban consumers in India.
  • Analyzing consumer attitudes towards private label brands – a review.
  • How consumer expectations affect their satisfaction level with customized products.
  • A review of consumer behaviour trends in the UK housing market.
  • The role of celebrity endorsements in influencing consumer perception of luxury brands .
  • A review of the role of nostalgia in shaping consumer preferences for retro products.
  • How does cultural background affect consumer choice in the automobile industry?
  • The relationship between convenience and consumer preference for mobile payment options.
  • Post-covid consumer preferences for health and wellness products.
  • The effects of co-creation initiatives on consumer loyalty in the tech industry.
  • The effects of sensory cues on consumer engagement in experiential retail spaces.
  • The role of consumer education in promoting sustainable fashion.
  • The impact of payment flexibility on consumer adoption of subscription services.
  • A study on the impact of wait times on consumer satisfaction in fast-food restaurants.
  • Post-covid changes in consumer attitudes towards online education platforms.
  • How do consumers perceive the risks and benefits of genetically modified foods?
  • How do consumers perceive the authenticity of brand storytelling in marketing campaigns?
  • How do peer reviews and ratings influence consumer decisions in mobile app downloads?
  • The role of social proof in influencing consumer decisions for crowdfunding campaigns.
  • How do economic recessions shape consumer preferences for essential and non-essential items?
  • How do ethical considerations impact consumer decisions in the fashion industry?
  • How has the pandemic impacted consumer willingness to pay a premium for eco-friendly products?
  • The impact of consumer activism on brand reputation in social issues.
  • The role of ambient scent in shaping consumer perceptions of product quality.
  • A study on the influence of humour on consumer engagement in social media campaigns.
  • Psychological factors influencing consumer choice in the cosmetics industry.
  • A study on consumer willingness to adopt smart home technologies.
  • The impact of loyalty programs on consumer purchase frequency in the e-commerce industry.
  • A study on consumer preferences for omnichannel shopping experiences.
  • How do scarcity tactics influence consumer buying behaviour in limited-time promotions?
  • How does brand image affect consumer loyalty in the technology sector?
  • The influence of viral marketing campaigns on consumer attitudes towards new products.
  • The impact of limited-time offers on consumer FOMO (Fear of Missing Out).
  • A study on the impact of influencers on consumer perceptions of fast fashion .
  • The effects of UK government policies on consumer trust in locally produced goods.
  • The role of augmented reality in enhancing the consumer experience in online shopping.
  • The relationship between consumer engagement and brand loyalty in the UK fast-food industry.
  • The impact of service quality on consumer retention in the airline industry.
  • The UK’s national health campaigns impact consumer choices for organic food.
  • How do cultural nuances shape consumer reactions to international brand expansions?
  • The impact of sensory marketing on consumer perceptions of beauty products.
  • The effects of cryptocurrency awareness on consumer willingness to use blockchain-based payment systems.
  • How does humour in advertising affect consumer memory retention?
  • How cultural taboos affect consumer choices in the food and beverage industry.
  • The role of packaging design in attracting consumer attention – a review.
  • The rise in consumer interest in home improvement products post-covid.
  • The role of mass media in shaping consumer attitudes towards political campaigns.
  • The influence of social media marketing on consumer purchase decisions – a case study on fast food chains in the United States.
  • The role of seasonal trends in shaping consumer buying patterns in the fashion industry.
  • How does ethical labelling influence consumer choices for fair trade products?
  • The impact of customer service quality on consumer trust in online shopping platforms.
  • How perceived value impacts consumer willingness to switch brands.
  • The impact of customer testimonials on consumer trust in online marketplaces.
  • The influence of consumer-generated content on brand credibility in social media platforms.
  • The effects of Brexit on consumer confidence and spending in the UK.

Conclusion: Embark on Your Consumer Behavior Research Journey

In conclusion, consumer behaviour research offers many intriguing topics for students pursuing dissertations. The provided list of consumer behaviour research topics is valuable for students looking to delve into this dynamic field and make meaningful contributions to the discipline. By selecting a research topic that aligns with their interests and goals, students can embark on an exciting journey of exploration and discovery.

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Home » Blog » Dissertation » 99 Consumer Behaviour Dissertation Topics | Research Ideas

dissertation on consumer buying behaviour

99 Consumer Behaviour Dissertation Topics | Research Ideas

By Liam Dec 5, 2023 in Consumer Behaviour , Dissertation | No Comments

Are you a student embarking on the journey of selecting a compelling Consumer Behaviour dissertation topic for your undergraduate, master’s, or doctoral level thesis? Look no further! Consumer Behaviour is a fascinating field of study that delves into the intricate dynamics of consumer choices, preferences, and decision-making processes. Your dissertation is your chance to contribute […]

Consumer Behaviour Dissertation Topics

Are you a student embarking on the journey of selecting a compelling Consumer Behaviour dissertation topic for your undergraduate, master’s, or doctoral level thesis? Look no further! Consumer Behaviour is a fascinating field of study that delves into the intricate dynamics of consumer choices, preferences, and decision-making processes. Your dissertation is your chance to contribute to this evolving discipline and showcase your expertise. In this blog post, we will provide you with a curated list of Consumer Behaviour dissertation topics, tailored to various academic levels, to help you kickstart your research journey and make a meaningful contribution to the world of consumer insights.

In conclusion, whether you are pursuing an undergraduate, master’s, or doctoral degree, there are a plethora of captivating Consumer Behaviour dissertation topics waiting to be explored. Your dissertation is your opportunity to delve into the world of consumer choices and contribute valuable insights to the field. With the list of topics provided here, you can embark on your dissertation research journey with confidence, knowing that you have a wide range of options to choose from. So, choose your topic wisely, conduct thorough research, and make a significant impact in the realm of Consumer Behaviour. Good luck with your dissertation journey!

Download Consumer Behaviour Dissertation Sample

A list of Consumer Behaviour Dissertation Topics:

Investigating the impact of social media influencers on consumer purchasing decisions in the fashion industry.

Analyzing the role of packaging design in influencing consumer perceptions and preferences for food products.

Exploring the relationship between consumer trust and online reviews in the e-commerce sector.

Assessing the influence of cultural factors on consumer buying behavior in global markets.

Examining the effects of brand loyalty programs on repeat purchase intentions in the retail sector.

Investigating the psychological factors affecting impulsive buying behavior in online shopping.

Analyzing the impact of green marketing strategies on consumers’ willingness to pay for eco-friendly products.

Exploring the role of emotions in consumer decision-making during luxury product purchases.

Assessing the influence of celebrity endorsements on consumer attitudes and purchasing behavior.

Examining the impact of price promotions on consumer perceptions of product quality.

Investigating the relationship between consumer personality traits and brand preferences.

Analyzing the effects of product placement in movies and TV shows on consumer product choices.

Exploring the role of online consumer reviews in shaping perceptions of product quality and value.

Assessing the impact of cultural values on consumer attitudes toward luxury brands.

Examining the effects of sensory marketing on consumer buying behavior in the hospitality industry.

Investigating the role of nostalgia in consumer choices and brand loyalty.

Analyzing the influence of peer pressure on adolescent consumer behavior.

Exploring the impact of celebrity scandals on consumer perceptions of endorsed products.

Assessing the role of social identity in consumer brand preferences.

Leveraging artificial intelligence to enhance understanding of consumer behavior in e-commerce.

Examining the effects of online shopping convenience on consumer loyalty to e-commerce platforms.

Investigating the influence of online advertising on consumer attitudes and purchase intentions.

Analyzing the impact of ethical considerations on consumer choices in the fast-fashion industry.

Exploring the role of gender stereotypes in advertising and their impact on consumer behavior.

Assessing the effects of product scarcity and limited-time offers on consumer purchasing decisions.

Examining the relationship between consumer self-esteem and conspicuous consumption.

Investigating the influence of music and sound on consumer perceptions in retail environments.

Analyzing the impact of cultural norms on gift-giving behavior in different societies.

Exploring the role of peer recommendations in the adoption of new technology products.

Assessing the effects of online privacy concerns on consumer willingness to share personal data.

Examining the influence of nostalgia marketing on consumer attitudes and brand loyalty.

Investigating the impact of online customer reviews on hotel booking decisions.

Analyzing the role of scent marketing in influencing consumer behavior in brick-and-mortar stores.

Exploring the effects of consumer socialization on children’s brand preferences.

Assessing the influence of social comparison on consumer choices in the beauty industry.

Examining the relationship between consumer trust and online shopping cart abandonment.

Investigating the impact of augmented reality (AR) technology on consumer shopping experiences.

Analyzing the effects of personalized marketing on consumer engagement and loyalty.

Exploring the role of consumer guilt in sustainable purchasing decisions.

Assessing the influence of cultural stereotypes on advertising effectiveness.

Examining the effects of brand extensions on consumer perceptions of brand authenticity.

Investigating the relationship between online product customization and consumer satisfaction.

Analyzing the impact of product recalls on consumer trust and brand loyalty.

Exploring the role of product aesthetics in consumer preferences for electronic gadgets.

Assessing the effects of brand congruence in sponsorship marketing on consumer attitudes.

Examining the influence of influencer authenticity on consumer trust and brand endorsements.

Investigating the impact of social media advertising on impulse buying behavior.

Exploring the interplay between consumer behavior and pathological impulses in digital marketing.

Analyzing the role of consumer ethnocentrism in global brand preferences.

Exploring the effects of social proof on consumer decisions in the sharing economy.

Assessing the influence of experiential marketing on consumer loyalty in the travel industry.

Examining the relationship between online privacy policies and consumer trust in e-commerce.

Investigating the effects of celebrity endorsement on consumer perceptions of sustainable products.

Analyzing the impact of product packaging on consumer perceptions of health and wellness.

Exploring the role of consumer motivations in luxury fashion consumption.

Assessing the influence of cultural dimensions on consumer attitudes toward international cuisine.

Examining the effects of brand storytelling on consumer emotional engagement.

Investigating the relationship between consumer response to humor in advertising and brand recall.

Analyzing the impact of nostalgia marketing on consumer purchasing behavior in the automotive industry.

Exploring the role of online word-of-mouth in consumer decisions related to travel destinations.

Assessing the effects of virtual reality (VR) experiences on consumer brand perceptions.

Examining the influence of digital marketing personalization on consumer loyalty.

Investigating the impact of product localization on consumer preferences in emerging markets.

Analyzing the role of consumer social identity in sustainable fashion choices.

Exploring the effects of product customization on consumer satisfaction and loyalty.

Assessing the influence of online privacy concerns on consumer trust in digital payment platforms.

Examining the relationship between consumer empowerment and brand loyalty in the tech industry.

Investigating the impact of influencer marketing on consumer perceptions of authenticity in cosmetics.

Analyzing the effects of online shopping cart design on consumer purchase completion rates.

Exploring the role of brand community engagement in consumer loyalty programs.

The impact of mass communications on shaping consumer behavior in the modern media landscape.

Assessing the influence of nostalgia advertising on consumer preferences for nostalgic products.

Examining the relationship between consumer ethical values and purchase intentions for sustainable fashion.

Investigating the impact of the COVID-19 pandemic on consumer preferences and buying behavior in the retail sector.

Analyzing the role of social media influencers in shaping post-pandemic consumer choices and brand loyalty.

Assessing the psychological factors influencing consumer stockpiling behavior during the pandemic.

Exploring the long-term effects of remote work on consumer consumption patterns and lifestyle choices.

Examining the influence of health and safety concerns on consumer attitudes towards online shopping post-COVID-19.

Investigating the sustainability-conscious consumer behavior and eco-friendly product preferences in the aftermath of the pandemic.

Analyzing the role of nostalgia marketing in appealing to consumers’ emotional responses during the COVID-19 era.

Assessing the impact of supply chain disruptions on consumer attitudes towards product availability and brand trust.

Exploring the dynamics of luxury brand consumption and conspicuous consumption in a post-pandemic context.

Investigating the effects of government stimulus packages on consumer spending behavior and economic recovery.

Examining the influence of cultural and regional factors on consumer behavior in the UK post-Brexit.

Analyzing the impact of Brexit on cross-border e-commerce and consumer preferences in the UK.

Assessing the role of celebrity endorsements in shaping consumer choices and brand loyalty in the UK market.

Exploring the effects of environmental regulations and sustainability initiatives on consumer purchasing decisions in the UK.

Investigating the influence of online reviews and ratings on UK consumers’ product choices and brand trust.

Analyzing the perception and adoption of digital payment methods among consumers in the UK.

Assessing the impact of the COVID-19 pandemic on UK consumers’ attitudes towards local and small businesses.

Examining the role of gender and age demographics in predicting consumer behavior variations in the UK.

Investigating the relationship between social class and luxury brand consumption in the UK market.

Analyzing the effects of Brexit and global economic changes on UK consumers’ attitudes towards international brands.

A comprehensive review of the theoretical frameworks and models in consumer behavior research.

A systematic review of the impact of digital marketing strategies on consumer purchase decisions.

An in-depth analysis of the role of emotions in consumer decision-making processes.

A critical review of the influence of culture on consumer behavior and global marketing strategies.

An examination of the ethical considerations in consumer behavior research and their implications.

A review of the changing trends in consumer attitudes towards sustainability and green marketing.

A meta-analysis of studies on the impact of social media on consumer brand engagement and loyalty.

A review of consumer behavior in the context of mobile commerce and smartphone usage.

An exploration of the effects of peer pressure and social influence on consumer choices.

A comprehensive review of consumer responses to advertising and its evolving forms in the digital age.

There you go. Use the list of Consumer Behaviour dissertation topics well and let us know if you have any comments or suggestions for topics-related blog posts for the future or want help with dissertation writing; send us an email at [email protected] .

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Thesis On Role Of Packaging On Consumer Buying Behavior Role Of Packaging On Consumer Buying Behavior

Profile image of Kehkashan Ansari

We are dedicating our work to our parents and respected teacher Prof Ilyas , who have played a vital role in our studies and have guided us at every step with their precious ideas. No doubt this dedication is insufficient and we can never repay for the role which they have played in our studies but we are sure that their work will prove itself an asset in our life R o l e O f P a c k a g i n g O n C o n s u m e r B u y i n g B e h a v i o r P a g e | P a g e | 6 6 Acknowledgement I am very thankful to Prof Ilyas which gave us valuable information. We pay gratitude Prof Ilyas giving valuable guideline.

Related Papers

Nazrol Hamid

The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving the success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 150 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its Colour, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.

dissertation on consumer buying behaviour

Rizwan Raheem Ahmed

Muhammad Mubin

The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving then success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 300 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its color, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision

The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving the success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 150 respondents has been collected and tested the reliability of the model.

SKIREC Publication- UGC Approved Journals

In today's life packaging is one of the necessities of human life. Different types of packaging styles plays a vital role in the life of product. For the purpose of safety, handling, storage, mode of attraction, etc. In the views of product packaging gives them a unique identity which differentiate them from other products prevailing in the market. It helps companies to differentiate their products from their competitors. Packaging is also one of the most important factor of marketing system which influence the buying behaviour of the consumers. Every companies have their own range of packaging features such as style, colors, pattern, designs, shapes, fonts, symbols and information. This will helps the consumers also to easily differentiate their desired product from the other one. In other words we can say that packaging is not only fruitful for companies or business organization but also for the consumers which used them. This paper investigates the Impact of packaging on consumer buying behaviour. For this purpose the research had been conducted with the help of both primary and secondary database. In primary source the data is collected by the researchers own observations at different sources. And the Secondary data is collected with the help of comprehensive literature available in the form of secondary data i.e. Magazines, Journals, e-journals, Websites, Books, and Newspapers etc. After conducting a deep review of collected data findings are presented to understand the new dimensions emerging in the packaging of products.

Dr Nawaz Ahmad

Ali Rahib , Dragos Dinca

The aim of this article is to get the A study to point towards role of packaging on consumer buying behavior. The basic purpose of this it is to find out how such factors are behind the success of packaging. The purpose of this research is to know the relationship between independent variable and dependent variables. The research is based in Patan District of Gujarat (India). The packaging is the most important factor. The consumer buying behavior is dependent on the packaging and on its features. Packaging elements like Packaging color. Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as predictors. Due to increasing self-service and changing consumers' lifestyle the interest in package as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer's purchase decision. Abstract-The aim of this article is to get the A study to point towards role of packaging on consumer buying behavior. The basic purpose of this it is to find out how such factors are behind the success of packaging. The purpose of this research is to know the relationship between independent variable and dependent variables. The research is based in Patan District of Gujarat (India). The packaging is the most important factor. The consumer buying behavior is dependent on the packaging and on its features. Packaging elements like Packaging color. Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as predictors. Due to increasing self-service and changing consumers' lifestyle the interest in package as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer's purchase decision.

kelvin fasili

The objective of the study is to determine the impact of labeling on consumer buying behavior. Quantitative approach has been used in this study and data was collected through survey method from of Pakistan i.e. Sahiwal, through adapted questionnaire. The sample size was 100 questionnaires. The data has been analyzed through descriptive statistics, correlation and linear regressions techniques Correlation results show that advertisement has positive relationship with consumer buying behavior. The results of regressions analysis shown that labeling positively influence consumer buying behavior. The results have shown that consumers purchase more quantity of the products after looking a well labeled product. Therefore labeling influences the consumer buying behavior. But there are some other factors also which influence the consumer buying behavior.

sumit malhotra

MUHAMMAD ARSALAN L1S10MBAM0156

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  1. Research Paper On Consumer Buying Behaviour

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  2. Consumer Behaviour

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